Taricani (UniCredit): "buddy è servizio digitale con uno human touch”
(Adnkronos) - "buddy è un modello di servizio digitale nuovo, perché preserva il contatto umano. Nella relazione con il cliente il contatto umano fa ancora la differenza, per questo buddy è un abilitante di un’interazione digitale con uno human touch”. Lo ha detto Remo Taricani, Deputy Head Italy di UniCredit, in occasione della conferenza stampa “Una partnership vincente: buddy è official banking partner della Coppa Davis” con la quale è stata annunciata la partnership tra buddy, la nuova filiale on line di UniCredit e la Federazione internazionale tennis (ITF), che sarà attiva dal 2024, un anno epico per il tennis italiano, fino alla fine del 2026.
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00:00We have returned to the world of sport for a while because we find it very consistent with our strategy to stay close to the communities that we have the honor of following.
00:14We did it with the example of the Maratona di Milano, we are doing it now with the Europlay d'Athetica in Rome, a great success also by our team.
00:24We also liked to start this path with tennis, which is the best opportunity of the Davis Cup, which is an international tournament just like we are.
00:33It is a tournament in which the concept of a team prevails over the individual, even if tennis is an individual sport.
00:39We come from a moment when tennis is exploding in Italy after a difficult period and this also serves as an inspiration for Unicrate.
00:48We are doing more or less an analog path, so it seemed to us the perfect solution to implement together.
00:56We associated Buddy to this sponsorship because we wanted to associate the most modern thing we have, if you want, because Buddy is a new model of service,
01:05which is certainly a digital service, but it is a digital that preserves human contact.
01:12The paradigm is that the client chooses where and when he wants to be served with the channel he wants.
01:19Buddy is the answer to this, so let's say we don't give ourselves goals, the only goal we give ourselves is to follow,
01:26over the next months and years, how the customer's habits of interaction with the bank will change.
01:33This is fundamental, we do not force them, but we accompany them.
01:36Where will it lead us? I believe that in a few years we will discover that a few million customers will have chosen Buddy,
01:41simply because the requirements and the way of interacting with the bank will have changed.