Ever wonder how to rack up millions of followers and views? Enter ‘Crash Adams.’ The pop duo from Toronto has blown up the charts and your social feeds with their catchy songs and creative content style. Narcity’s Ashna Bharkhada spoke to group about how they come up with their content ideas, who inspires their creativity and what it takes to make a video go viral.
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00:00 The apps are built to reward things that have been done and trends that are occurring
00:07 but at the same time, the viewers like to see something fresh.
00:11 What's up? This is Asha with Narsity and I'm with the awesome pop duo from Toronto, Crash Adams.
00:17 How's it going guys?
00:18 Fantastic! Great to meet you, great to meet you.
00:29 So I know you go back and forth from Toronto but you're in Toronto for a couple of days,
00:32 just a few days before your new song releases. Lucky, how are you guys feeling?
00:37 Honestly, we're feeling a little bit lucky.
00:39 Yeah, we're feeling a little bit lucky. We got to come back for this and see our family.
00:43 Fantastic, great to be here.
00:45 So I want to talk about your success with going viral.
00:49 I mean, you guys have gotten big on YouTube, TikTok, social media is huge for you.
00:54 For people who are starting off, can you give a couple of tips, like what's your secret sauce?
00:59 Those days where you're like, you know what, this video is not good enough, I'm not going to post it.
01:02 Just post it anyways because that one time, that moment that I'm talking about right now actually changed our lives.
01:06 There was a video where we were singing bad and then singing good.
01:09 We both looked at it and we said, are we really going to post this video?
01:12 Posted it and it ended up going crazy and now we're here.
01:16 I would also say, do your research.
01:19 We learned a lot by watching a lot, watching a lot of videos.
01:22 There's a lot of great resources out there for people who are trying to be successful in the space.
01:26 And it's not a secret, it's just hard work.
01:30 Who are your favourite content creators? I know there's so many out there and there's a lot of influence that you guys have from California too, right?
01:35 Well, you know, I really like Selena, Spooky Blue and Call Me Chris.
01:38 Big fan, seriously, big fan.
01:40 Seriously.
01:41 Love that. Honestly, that's definitely our number one.
01:48 Yeah, definitely.
01:49 I would say a couple of other great ones is Airax, another great one as well.
01:52 Airax is fantastic. Yeah, Airax is fantastic.
01:54 I like Mr. Beast a lot as well. I take a lot of inspiration from him.
01:57 And I know that you guys are out on the streets, you have a lot of videos.
02:02 I think out in California, kind of singing and then people are joining along, you know, rapping too.
02:07 But how much of your content is planned and how much of it is just organic?
02:11 I'd say a little more than half is definitely organic.
02:14 You know, there are some moments where of course we plan it, but that one moment you're speaking about with the rapper, that was...
02:20 It just happened.
02:21 And I'm just as surprised as you are.
02:23 I think if you're there every day doing it and doing it and doing it, the moments will present themselves.
02:29 How important is it to follow trends and how important is it to be original?
02:33 You know, we did trends in the beginning, but, you know, do things that other people do, but just do them better, I would say.
02:40 I think the apps are built to reward things that have been done and trends that are occurring.
02:48 But at the same time, the viewers like to see something fresh.
02:53 So if you can adapt something and make it your own, I think that's the best way.
02:58 Well, I think you guys have definitely shown that.
03:00 I mean, branding, the dapper suits, the red couch.
03:03 We all want to know what's happening with the red couch these days.
03:05 It's currently in storage, so not much.
03:08 It's coming out though.
03:09 Lucky's coming out, so we're definitely going to be celebrating that.
03:12 We're actually going to be at Young & Dundas, making people's day, making them feel lucky.
03:15 Giving out some stuff and we'll have the couch there as well.
03:17 Perfect! That's so exciting.
03:19 Alright, so if you're looking for tips on content creation, definitely check these guys out, Crash Adams.
03:24 And their single, Lucky, comes out June 2nd.
03:27 Thanks for watching. If you enjoyed this video, please like and subscribe to our NERSCity channel to see more content just like this.