Whole Foods is embracing a unique, organic strategy: now trying to appeal to Millennials! (Just like everyone else). The popular-but-expensive grocery chain has announced plans to open a NEW grocery chain where young hipsters can actually afford to shop.
The plan involves opening smaller stores, where a limited selection of items will be available. Except, they’re calling it a “Curated Selection” which means it’ll be 30% more expensive than a limited selection. So, that’s in line with the Whole Foods business model.
This is all a pretty obvious play to get those elusive “Millennial” consumers brand-loyal to Whole Foods. This play is unique to Whole Foods, and pretty much every other company on the planet. See also: McDonald’s All-Day Breakfast (https://goo.gl/JstRN5), and Chipotle’s app-based delivery service (https://www.youtube.com/watch?v=GsWoqZAinCE&list=PLoQjqpg_6bCN8xwCWsJRKr6AlVV5vRSZU&index=6)
You can learn more about Whole Food’s new stores - though don’t expect to find out the name of the stores yet- by clicking here: http://goo.gl/M1Z7oY
Do you think these Whole Foods stores will be a hit with Millennials? Do you spend your whole paycheck at Whole Foods? Are you planning to check out this new chain when it springs into existence? What do you think of Whole Foods opening smaller stores? Have you heard other food news you’d like to hear Noah’s take on?
Let us know in the comments below!
Want to know what's going on with Food Feeder and Tasted in the future?
Follow us and Noah on Twitter for updates:
Noah: http://www.twitter.com/Galuten
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Oh and we're on The Facebook: http://www.facebook.com/TastedChannel
Tune in to the Food Feeder with Tasted's food guru, Noah Galuten. Noah's been there and done that in pretty much every aspect of the culinary scene from his stint as a popular food writer for LA Weekly to now opening his own highly anticipated BBQ restaurant. Hop on for the ride as Noah gives us the inside scoop on what's hot and happening in the world of fascinating food from breaking news, to awesome events, cool chefs, incredible restaurants and all around good eats. Noah's the guy for everything you ever wanted to know about food... and then some. Click subscribe to check out new episodes almost every day!
The plan involves opening smaller stores, where a limited selection of items will be available. Except, they’re calling it a “Curated Selection” which means it’ll be 30% more expensive than a limited selection. So, that’s in line with the Whole Foods business model.
This is all a pretty obvious play to get those elusive “Millennial” consumers brand-loyal to Whole Foods. This play is unique to Whole Foods, and pretty much every other company on the planet. See also: McDonald’s All-Day Breakfast (https://goo.gl/JstRN5), and Chipotle’s app-based delivery service (https://www.youtube.com/watch?v=GsWoqZAinCE&list=PLoQjqpg_6bCN8xwCWsJRKr6AlVV5vRSZU&index=6)
You can learn more about Whole Food’s new stores - though don’t expect to find out the name of the stores yet- by clicking here: http://goo.gl/M1Z7oY
Do you think these Whole Foods stores will be a hit with Millennials? Do you spend your whole paycheck at Whole Foods? Are you planning to check out this new chain when it springs into existence? What do you think of Whole Foods opening smaller stores? Have you heard other food news you’d like to hear Noah’s take on?
Let us know in the comments below!
Want to know what's going on with Food Feeder and Tasted in the future?
Follow us and Noah on Twitter for updates:
Noah: http://www.twitter.com/Galuten
Tasted: http://www.twitter.com/TastedChannel
Oh and we're on The Facebook: http://www.facebook.com/TastedChannel
Tune in to the Food Feeder with Tasted's food guru, Noah Galuten. Noah's been there and done that in pretty much every aspect of the culinary scene from his stint as a popular food writer for LA Weekly to now opening his own highly anticipated BBQ restaurant. Hop on for the ride as Noah gives us the inside scoop on what's hot and happening in the world of fascinating food from breaking news, to awesome events, cool chefs, incredible restaurants and all around good eats. Noah's the guy for everything you ever wanted to know about food... and then some. Click subscribe to check out new episodes almost every day!
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