Reebok Teams Up With Athletes To Carry Commuters Up Escalators
- 10 years ago
Reebok teamed up with athletes from a gym in Stockholm, Sweden so commuters could be carried up escalators that are shut down.
When the escalators at several Stockholm subway stations were shut down recently, commuters were faced with a long climb. In a stroke of marketing genius, Reebok teamed up with athletes from a local gym to pick up and physically carry the commuters or their luggage.
The intentional shut down came after an elderly woman injured her leg on Valentine's Day and a possible manufacturing defect may be to blame. Given that the escalators aren't moving, that presents challenges for some riders who have a hard time climbing stairs the old-fashioned way.
Then, there are others who simply don't f
When the escalators at several Stockholm subway stations were shut down recently, commuters were faced with a long climb. In a stroke of marketing genius, Reebok teamed up with athletes from a local gym to pick up and physically carry the commuters or their luggage.
The intentional shut down came after an elderly woman injured her leg on Valentine's Day and a possible manufacturing defect may be to blame. Given that the escalators aren't moving, that presents challenges for some riders who have a hard time climbing stairs the old-fashioned way.
Then, there are others who simply don't f