Bicycle Light Aims To Increase Visibility In Blind Spots

  • 10 years ago
A woman named Emily Brooke has come up with her own invention to help motorists notice those who are on bikes. Her company Blaze specializes in lights that are mounted to bicycles.

Cyclists who ride at night are at a major disadvantage. A woman named Emily Brooke has come up with her own invention to help motorists notice those who are on bikes.

Her company Blaze specializes in lights that are mounted to bicycles. From a distance, it looks like a basic light, however the device is actually a detachable lamp that projects a laser image about 5 meters in front of the bike.

The light, which is powered by bright LEDs, easily makes a cyclist stand out to bus drivers and pedestrians. Brooke came up with the idea while in college.

She commented “While studying I knew the problem that I wanted to tackle very clearly: sideswiping or blind spot incidents where vehicles turn across a cyclist's path.”

The light is mounted to the front and projects a symbol of a bike down onto the road in front of a cyclist. That image will hopefully let other motorists on the road know in advance that a bicycle is coming into their blind spot. It will also increase visibility in general.

Brooke used Kickstarter to garner funds for the Blaze bike light and the project far surpassed the monetary goal. Roughly 2 years later, she has sold several thousand units and lists many happy client testimonials on her website.

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