Adaptive Bitrate Technology: Meeting the Multi-Screen Challenge Head On - Matt Smith, Envivio
As the demand to deliver content to consumers on multiple screens continues to grow at a rapid pace, companies adapt their methods and means to meet the challenge. It's no longer a notion or idea on the horizon -- but a mandate for many product and services in a multi-platform world, where consumers want any content on any device, anytime and anywhere. This is both exciting and worrisome for service providers and content owners -- but new trends and tactics like adaptive bit rate (ABR) streaming is changing it all and making it easier to deliver content, says Matt Smith, VP of Internet Television Strategy & Solutions at Envivio.
"Adaptive bit rate encoding has been around for a few years," says Smith, "but we're really starting to see some increased uptake as broadcasters and content providers fully embrace the TV Everywhere experience. We're seeing true convergence happening."
"Adaptive bit rate encoding has been around for a few years," says Smith, "but we're really starting to see some increased uptake as broadcasters and content providers fully embrace the TV Everywhere experience. We're seeing true convergence happening."