Creating Branded Video Experiences Using the Kyte ...
I caught up with Curt Van Inwegen, VP of Client Services at LEVEL at last year's Online Video Platform Summit where he was part of a panel on the topic of how to choose the right online video platform for your business. Van Inwegen offered his insights on what should consider for selecting the appropriate OVP for your business.
Van Inwegen suggests that you need to look at several things. You're not just looking at the technology, you're looking at the ability to gather data on who is looking at your content, what devices they are using, desktop or mobile and what type of mobile, iPhone, iPad, Android or Blackberry. The other piece of it is, looking at whether your content can actually play on those devices or can it be produced from those devices.
With everything going mobile, Van Inwegen, notes that the ability to ingest that content and view it on a variety of different platforms is really what's critical and an OVP will help you distribute your content to all those platforms and devices within the complex and fragmented video landscape. Those are but a few of the key factors he and his team at LEVEL look for in the solutions they provide to their clients.
As is VP of Client Services for LEVEL Studios Van Inwegen says,
"A lot of our clients aren't just looking to post their video up and generate a bunch of ad revenue, they're looking for what we call, branded experiences."
LEVEL's choosing of the Kyte platform was based on the idea that they can have complete control of customization of the video player. Everything that wraps around the video can represent the brand in way that he says isn't available in other platforms. This offers great flexibility in a white labeled solution for any viewing platform whether it's a TV, website or mobile device.
Van Inwegen spoke with Beet.TV last year about how on LEVEL has helped Monster Energy create an interactive branded video experience for their loyal fans using the Kyte platform. See that video here: http://t.co/u3C9tS1 Distributed by Tubemogul.
Van Inwegen suggests that you need to look at several things. You're not just looking at the technology, you're looking at the ability to gather data on who is looking at your content, what devices they are using, desktop or mobile and what type of mobile, iPhone, iPad, Android or Blackberry. The other piece of it is, looking at whether your content can actually play on those devices or can it be produced from those devices.
With everything going mobile, Van Inwegen, notes that the ability to ingest that content and view it on a variety of different platforms is really what's critical and an OVP will help you distribute your content to all those platforms and devices within the complex and fragmented video landscape. Those are but a few of the key factors he and his team at LEVEL look for in the solutions they provide to their clients.
As is VP of Client Services for LEVEL Studios Van Inwegen says,
"A lot of our clients aren't just looking to post their video up and generate a bunch of ad revenue, they're looking for what we call, branded experiences."
LEVEL's choosing of the Kyte platform was based on the idea that they can have complete control of customization of the video player. Everything that wraps around the video can represent the brand in way that he says isn't available in other platforms. This offers great flexibility in a white labeled solution for any viewing platform whether it's a TV, website or mobile device.
Van Inwegen spoke with Beet.TV last year about how on LEVEL has helped Monster Energy create an interactive branded video experience for their loyal fans using the Kyte platform. See that video here: http://t.co/u3C9tS1 Distributed by Tubemogul.