キャラビズジャーナル 2025年4月6日 日比谷花壇
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#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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00:00I'm Kotaro Uegaki, Character Licensed Journalist for Fuji TV Announcers, and it's been two years since I joined the company.
00:14Today, I'm in Azabu Juban.
00:17I'm here to interview Mr. Kanan Hibiya, who has been in the industry for over 150 years.
00:24Flowers, right? I don't really get the connection between flowers and characters.
00:31It's become a time for new-generation florists to get involved in character business.
00:36I see.
00:37Today, I'd like to take a closer look at why new-generation florists are starting to deal with characters, and the effect of flowers on characters.
00:47Today, I'm interviewing Mr. Kanan Hibiya, who is in charge of flower character business.
00:54Flowers! Flowers!
00:58The Japanese character business market is 2.6 trillion yen.
01:05In addition, the market is expanding at a global level.
01:08Out of the world's top 10 IP sales rankings, five of them are ranked by Japanese characters.
01:15This is an industry where demand is growing worldwide and in Japan.
01:21I, Kotaro Uegaki, will be covering the current situation of the industry, which is attracting attention from all over the world.
01:29GALADIS JOURNAL
01:31I'm in the office.
01:33This is Mr. Kanan Hibiya.
01:36Wow!
01:38What a beautiful room!
01:41It's full of greenery.
01:43It's so gentle.
01:45Good morning. Thank you for coming.
01:47Thank you for having me.
01:49Thank you for having me.
01:51I'm Miyajima Hibiyakadan.
02:00Thank you for having me. I'm Kotaro Uegaki.
02:03Thank you for having me.
02:05First of all, can you tell me what kind of company Hibiyakadan is?
02:10Hibiyakadan was founded in 1872.
02:14It was a garden business in 1882.
02:18That's a long time ago.
02:19Yes.
02:20Horikiri is where it was founded.
02:22It was a company that mainly managed the garden of Horikiri Shobuen.
02:29In 1950, as a symbol of peace, there was a project to build a flower shop in the Hibiya Park.
02:40Hibiyakadan was founded as a part of that project.
02:44So it was a public company.
02:47Yes.
02:48But now it's a private company.
02:50That's right.
02:51We target the needs of tourists, space decoration, office decoration, and various flower gifts for the rich and the poor.
03:07I see.
03:08Now, let's talk about the flowers of Hibiyakadan, which is a top-selling flower in the flower business.
03:16There are so many beautiful flowers lined up here.
03:20Can I take a look at them one by one?
03:21Yes.
03:22It's like spring.
03:24Yes.
03:25I'm curious about the small butterfly behind you.
03:27It's amazing.
03:28It's amazing.
03:29There's a Mickey Mouse on the petal.
03:31It's a real flower, isn't it?
03:32It's a real flower.
03:33It's a real flower.
03:35It's possible because various technologies have been innovated.
03:40Is this also Disney?
03:43That's right.
03:44This is also Disney.
03:45This is Pooh.
03:46There's Pooh.
03:48It's yellow after all.
03:49It's yellow.
03:50It's yellow after all.
03:51I see.
03:52And there's a box here that you have to handle very carefully.
04:00Should I open it?
04:02If you don't mind, can you open it?
04:04I'll open it.
04:05I wonder what's inside.
04:07What is this?
04:08It's a crystal.
04:09It's transparent.
04:11Is it made of glass?
04:13It's a rose from Beauty and the Beast.
04:19It's a rose made of glass.
04:24I understand that it's a raw flower or artificial flower.
04:29But it's also used for things that aren't.
04:32That's right.
04:33In order to express the world view,
04:35you have to step into the field of art.
04:40This was made by a well-known glass craftsman.
04:47I see.
04:48This is the last thing that caught my eye.
04:51That's right.
04:52What is this?
04:54Of course, it's Kitty that everyone loves.
04:57It's Kitty.
04:58Kitty is made of preserved flowers.
05:01Everything is made of preserved flowers?
05:03That's right.
05:04It's a must-have.
05:05I made two of them for the world.
05:08You made two of these for the world?
05:10Yes.
05:11They're also in the hands of our customers.
05:13You have customers?
05:15That's right.
05:16I'd like to interview them.
05:19I'd like them to understand my values.
05:21That's right.
05:22Hello Kitty is someone you really love.
05:25That's right.
05:26I'm really grateful.
05:28I see.
05:30How many types of flowers does Hibiya Kadan handle?
05:34Around 500 types of roses and tulips a year.
05:42500 types?
05:43That's right.
05:44That's how many I handle.
05:46Does Hibiya Kadan also provide flowers for customers?
05:49That's right.
05:50We have a department that provides flowers for customers.
05:57Flowers are supplied from all over the country?
05:58That's right.
05:59Thank you very much.
06:00What is the flagship product of Flower Gift?
06:03Flower Gift is well-known for its flowers.
06:10This is a bouquet from my husband.
06:13It's called Chouchou Fleur.
06:16I see.
06:17It's a bouquet like this.
06:19You display it at home?
06:21That's right.
06:22Please tell us about the concept of Flower Gift.
06:26What is the concept of Flower Gift?
06:30It's a product with high value.
06:33We want to make sure that the product has a high design value.
06:37The products you see here are also part of it.
06:40We want to make sure that the product has a high design value.
06:45We want to make sure that the product has a high design value.
06:50The concept is a high-quality and high-class product that supports design and planning.
06:56That's right.
06:57I think that's the most important part of Hibiya Kadan.
07:00What is a high-quality and high-class product?
07:04For example, this bouquet has flowers facing each other.
07:08It's very important.
07:09I see.
07:10The flowers face each other and welcome people.
07:17I've never noticed, but if you look closely,
07:20you can see that the fine details are the key to high-quality and high-class products.
07:25That's right.
07:27Hibiya Kadan has been in the flower business for many years.
07:30He is the first person to join us as a guest.
07:34I'd like to ask you about how you got into character business.
07:45Everyone, I'm sure you'll be surprised, but this is the office.
07:49I'm really surprised.
07:52I thought it was a studio set.
07:55Thank you for saying that.
07:56This is a space decoration.
07:58That's right.
07:59I'd like to ask you a question in front of such a gorgeous set.
08:02When did you start dealing with characters?
08:05I started dealing with characters about 15 years ago.
08:11About 15 years ago.
08:12Was there a reason for that?
08:14I was mainly involved in the creation of the Kankon Sosai.
08:22The share of the Internet title and online business is increasing.
08:28Even if you take a gift scene,
08:30even if you take one of the flowers in the living room,
08:32it will change a lot.
08:34After all, the needs of customers have become quite diverse.
08:39By incorporating the world view that the character has,
08:43the value will be doubled, tripled, quadrupled, and tripled.
08:47I think it was very important for us to realize this.
08:52I see.
08:53I think flowers have a role in preserving the world view of the character.
09:00I see.
09:09We have a lot of products lined up here.
09:12Please tell us what kind of characters you deal with.
09:16This is a Disney product.
09:19I see.
09:20This is a Sanrio product.
09:23Thank you very much.
09:25This is a series of gacha books.
09:28Thank you very much.
09:31The first character product I made was Chip and Dale.
09:36Chip and Dale.
09:38At that time, it was like stabbing a chip and a dale pick.
09:44It's like stabbing a chip and a dale pick.
09:46I think that's how it has evolved so far.
09:51I think it's a result of the world view, how to handle it, and planning power.
10:00I see.
10:01What does the designer focus on when designing?
10:05After all, it's a surprise when the customer gets it.
10:10It's the feeling of the person who received the gift.
10:14I think he cares a lot about the excitement and amusement.
10:22Here it is.
10:23Orgol.
10:24This is Orgol.
10:25It's Orgol flower.
10:26Thank you very much.
10:27If I wind the screw...
10:30Can I wind it?
10:31Of course.
10:34The music started playing.
10:40Orgol Flower
10:45I'm going to be myself.
10:52I'm going to be myself.
10:56It's good.
10:57It's good.
10:58It shows your heart.
10:59It shows your heart.
11:00It's not just about enjoying it with your eyes.
11:02I think it's a product that allows you to experience the world view
11:07and the excitement of the world.
11:10How was the response when you started it?
11:13Thanks to Orgol Flower, we were able to grow to a sales volume of about 10 times from the beginning of the business.
11:2010 times?
11:2110 times.
11:22Does that mean that people who didn't buy flowers have started to buy them?
11:25Yes.
11:26In the past, there were a lot of people in their 30s and later 50s and 60s who couldn't come to the store because they were only women.
11:39However, this product allows you to actively participate in the story you sympathize with.
11:47So, there are many cases where young people and men have recently purchased it.
11:55Is that so?
11:56Yes.
11:57Recently, there have been a lot more people who want to buy flowers at the graduation ceremony.
12:08I think this product is perfect for that kind of scene.
12:13Is that so?
12:14So, in terms of demand for gifts, it has spread to young people, right?
12:18Yes. I'm really grateful for that.
12:20I think one of the dramatic changes in sales volume is the character product.
12:26I think so, too.
12:27A high-quality and luxurious flower gives you a sense of the world of the character, right?
12:31That's right.
12:32It's like adding flowers.
12:35Good job.
12:38Speaking of flowers, I think it's the store.
12:41Yes.
12:42Would you like to interview the store?
12:45Yes.
12:46Then, please come to Akasaka Green Cross Store.
12:50Thank you very much.
12:52Can I go to Akasaka now?
12:54Of course.
12:55Thank you very much.
12:57Let me visit the store.
13:04Now, I'm on the first floor of the Akasaka office building.
13:07Apparently, this is it.
13:10It says Hibiya Kadan.
13:12At first glance, it's green.
13:14And there are a lot of flowers.
13:18Hello.
13:20I'm Kotaro Uyagaki, a Fuji TV announcer.
13:22Can you tell me what you do?
13:25I usually stand in front of the store and sell flowers and products.
13:31You're facing the customers, right?
13:33That's right.
13:34I'm in charge of promoting the license business.
13:40Thank you very much.
13:42Now, I'd like to ask you two about flower products.
13:46May I come in?
13:48Yes.
13:49And this is...
13:51Wow, the flowers of the season are colorful.
13:55Do you have a favorite flower, Ms. Okugawa?
13:57Yes.
13:58I recommend spring flowers.
14:05I also recommend Ranunculus, which is only available now.
14:12Here it is.
14:13Yes.
14:14Ranunculus is beautiful.
14:17And this is the flower zone.
14:19These are all wild plants, right?
14:22That's right.
14:23We have a lot of wild plants.
14:26I can see that you have a lot of products.
14:30What kind of customers do you usually have?
14:33I usually have customers who are in their 20s to 50s.
14:41I see.
14:42You're an office worker.
14:43Yes.
14:44What do you focus on in your store?
14:47I focus on the quality of the flowers and the luxury of the products so that customers can choose them in the business scene.
14:58This is a preserved flower on the left.
15:02Is this it?
15:04This is a product made by a designer.
15:08There are only one item.
15:11I can feel the luxury.
15:14This one is 33,000 yen.
15:18Yes.
15:19And this is a section.
15:22That's right.
15:23This is a section for character products.
15:26Do you have any tips for displaying characters and flowers?
15:34Yes, I do.
15:35I want customers to notice that it's MY MELODY when they pass by the store.
15:42Character products are very eye-catching.
15:47So I often place them in the front of the store.
15:56I'd like to ask you about the products with flowers and characters.
16:00Which one is the most popular?
16:07This is the Disney Princess series.
16:10Oh, this one.
16:11Yes.
16:12The one at the bottom.
16:14Why is it so popular?
16:15There are many Disney Princess fans.
16:21The image color of Disney characters is similar to the color that women like.
16:29I think the point is that many people choose it for themselves.
16:34I see.
16:35I think the popularity of colors is also one of the big factors.
16:41I'd like to ask you.
16:43Do you think the popularity of characters, products, and sales are linked?
16:49Yes, I do.
16:50I see.
16:52Which character do you think is the most popular?
16:56I think it's Mickey Mouse and Minnie Mouse.
16:59Many people are looking for them.
17:01That's right.
17:02Disney characters are the most popular.
17:05That's right.
17:06I see.
17:08You're here today.
17:09Oh, you're here.
17:10You're here.
17:11You're here.
17:12Oh, you're popular.
17:14Yes.
17:15I see.
17:17I'm arranging flowers in the Cinderella shoes that appear in the story.
17:28It's our anniversary, so we're working on a new project.
17:35Is your anniversary important?
17:37Yes, it is.
17:38We want our customers to pay attention to us.
17:42I think flowers can also express a sense of celebration.
17:47I hope we can celebrate our anniversary as a company.
17:54That's right.
17:55For fans, it's a celebration.
17:57I'd like to ask you.
17:58Can you wear it?
17:59No, I can't.
18:02I've heard about the Princess series.
18:05Are there any other popular products?
18:12Besides Disney Princess, Sanrio products are also popular, such as Mother's Day.
18:20Sanrio products are here.
18:22The image color of Mother's Day is red and pink.
18:28Sanrio products go well with red and pink, so I think it's easy to send them.
18:35Many customers choose Disney products because of their world view.
18:43Sanrio products are easy to understand and cute.
18:49I think that's the difference with Disney products.
18:53I see.
18:54Is there anything you were happy to hear from the customers?
18:57I'm very happy when they call my name.
19:00I'm very happy when they say,
19:02I'm glad I asked Mr. Okugawa.
19:05I'm glad to hear that.
19:07I think it's the most rewarding.
19:10I see.
19:11Ms. Kunieda, do you ever get a gift from someone?
19:18I gave my mother a Princess series product on Mother's Day.
19:27I see.
19:28I've been watching the Princess series since I was a kid.
19:32I often imitated the princess and played with her.
19:40I wanted her to feel nostalgic, so I gave her a gift.
19:45That's a good story.
19:47How did your mother react?
19:50She was very happy.
19:53I see.
19:54I'm glad to hear that.
19:59Next, I'd like to ask you about a product that Ms. Kadan Hibiya is working on.
20:08What are you working on?
20:12I'm working on a wedding flower for the bridal scene.
20:18Wedding?
20:19I'm expressing the space of the heroine in the Disney world.
20:25I see.
20:26It's a wedding.
20:28Yes.
20:29As for the wedding,
20:31the main characters are the bride and the groom.
20:36So, instead of using the character's illustrations,
20:40I'm trying to create a silhouette.
20:43I'm trying to make it look mature.
20:50I see.
20:51Originally, you started with flowers.
20:54Then, you started with flower character products.
20:57Now, you're working on wedding coordinates.
21:00What's the background behind that?
21:03I want to create a setting with new customers.
21:07That's why I'm expanding my business.
21:10Are there any other projects you're working on?
21:13I'm working on a contest where I line up the products I collaborate with Pooh
21:18and turn the whole store into Pooh's world.
21:23How did it go?
21:25Pooh the bear is very popular.
21:28There were a lot of customers who came because they loved Pooh.
21:32People who don't usually buy flowers
21:36came to the store because they thought it was Pooh.
21:42So, you're creating a connection with new customers.
21:45Yes.
21:46If you could participate this year, would you?
21:50Of course.
21:51I see.
21:52At this store?
21:53Yes.
21:54How about a honey jar?
21:56That's a good idea.
21:57It is, isn't it?
21:58I just came up with an idea.
22:00I don't think any other store has an idea for a honey jar.
22:04That's right.
22:05Would you mind if I had one?
22:07Of course.
22:08But you'll be sponsored.
22:09Is that okay?
22:10That's right.
22:15Ms. Kadan Hibiya, you have a license for flower patterns, right?
22:20That's right.
22:21I have a license for flower patterns at a flower shop.
22:31I have a license for people to use my illustrations for products and ads.
22:39I think people appreciated my sense of security as a flower professional.
22:45I see.
22:46I'm also popular for my story of putting my feelings into flowers with my words.
22:53That's true.
22:54You have your words.
22:56There are a lot of words in one flower, right?
22:59That's right.
23:00What do you do when you have both positive and negative words?
23:06I express my feelings with positive words.
23:10For example, I express my feelings with the words,
23:13Aji-saitei-ugaki-gokoro,
23:16and Kazoku-dan-dan.
23:20I express my feelings with the words,
23:22Nakatta-koto-ni-shite-kazoku-dan-dan.
23:25That's right.
23:26What else?
23:27Do you have a pattern with the motif of regionality?
23:31Yes.
23:32I also have a pattern with the motif of 47 prefectures and 47 flowers.
23:42I see.
23:43That sounds interesting.
23:45The possibilities of flowers are limitless.
23:47That's right.
23:48It's limitless.
23:53How was it today?
23:55I was able to deeply feel the mystery of flowers and characters.
24:01Flowers have their own story.
24:05And the story of flowers is connected to the story of characters.
24:11I was able to feel this compatibility.
24:14I was thinking of buying flowers.
24:16I would like to bring the healing of flowers and characters to my room.