キャラビズジャーナル 2025年3月23日 丸眞（前編）
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00TENMUSU
00:07Good morning.
00:09It's Sunday morning.
00:11I'm Kotaro Uegaki, a character license journalist for Fuji TV.
00:17Today, I'm in Nagoya for the second part of the Chihou Shuchou series.
00:23I'm going to try TENMUSU, a specialty of Nagoya.
00:30Mmm.
00:32Mmm.
00:34It's good.
00:36The saltiness of the shrimp tempura is just right.
00:39I feel refreshed after a hard morning's work.
00:43TENMUSU
00:46Today, I'm interviewing Marushin, the top runner in the character towel industry.
00:52Have you heard of Marushin?
00:56Yes, he was a member of the Tokyo Comic Con.
01:00This is my character towel.
01:05This is Marushin's character towel.
01:08I wore it at the Tokyo Comic Con.
01:11It's one of my favorites, so I'm here in Nagoya.
01:13I'm going to give it my all today.
01:18Nagoya.
01:20Nagoya.
01:22The Japanese character business market is 2.6 trillion yen.
01:27It's the largest in the world.
01:30The market is expanding at a global level.
01:34Among the top 10 in the world's IP sales ranking,
01:37five of the Japanese characters are ranked.
01:41The demand is growing for both the world and Japan.
01:47I, Kotaro Uegaki, will cover the current situation of the industry, which is attracting attention from the world.
01:54GALAVIS JOURNAL
01:57I'm in Nagoya.
01:59It's starting to rain.
02:01Speaking of Nagoya, I remember going to Aichi for a stay.
02:06I was a kid at that time.
02:09I remember it was raining so hard that I still remember it.
02:14It seems that Nagoya and I are connected by the rain.
02:19Oh, I can see it.
02:22It says Marushin Co., Ltd.
02:24It's amazing.
02:26How many floors is it?
02:281, 2, 3, 4, 5.
02:30There are at least five floors, but it may be even higher.
02:33It's a big and magnificent building.
02:36Let's go inside.
02:38Let's go inside.
02:44And when you enter here,
02:47a huge monitor greets you.
02:50It says, please touch the screen.
02:54I'll touch the screen.
02:56I'll touch the screen.
02:58Something round came out.
03:00Wow, sales department, product department, and digital business department.
03:03It seems that I should touch where I want to contact.
03:07Oh, I was chosen.
03:10I'm connecting to the information right now.
03:13Is this...
03:17It says it's on call.
03:18Excuse me, I'm Kotaro Uegaki from Carabiz Journal.
03:22Thank you for calling.
03:24I'm Yamada from Marushin Co., Ltd.
03:27Wow, there's a speaker on top and I can hear you.
03:30Are you Yamada?
03:32Yes, I'm Yamada.
03:34Can you hear me now?
03:36Yes, I can hear you.
03:38I'm Kotaro Uegaki from Tokyo.
03:42I'm saying the same thing over and over again.
03:44I'm going to pick you up now.
03:45Can I wait for you as it is?
03:48I understand. Thank you.
03:50It looks like the window is unmanned.
03:56I'm donating some of the sales of the Children's Forest project.
04:02Hello, Mr. Uegaki.
04:04I've been waiting for you.
04:06I'm Kano from Marushin.
04:12I'm Kano.
04:13I'm Kano.
04:17This is the first time I've been to your office.
04:20It's really beautiful.
04:24In 2020, it took four years to renovate this office.
04:31I see.
04:33It's a brand new office.
04:35So it's been renovated.
04:36That's right.
04:38From the first floor to the sixth floor,
04:40each floor has its own theme.
04:42Each floor has its own theme,
04:44so it's easy to work in.
04:46What do you think of the first floor?
04:49There's an entrance to the unmanned reception.
04:52It's a place where customers are surprised.
04:55I've never experienced unmanned reception before.
05:00Could you briefly tell us about your company?
05:03Our company was founded in Nagoya City in 1966.
05:10We used to be called Marushin Towel Co., Ltd.
05:14We mainly sold towels,
05:17but now we specialize in fabric and interior design.
05:23We sell products from design to sales.
05:27Today, we're going to talk about Marushin Towel Co., Ltd.'s character products.
05:37We're in the showroom on the sixth floor.
05:40Excuse me.
05:46It's open.
05:48Wow.
05:51There are a lot of character products.
05:53There are a lot of character products.
05:57Nice to meet you.
05:59I'm Kawata, and I'm in charge of Marushin Towel Co., Ltd.
06:02Nice to meet you.
06:04You're in the new building.
06:07What's the theme of the sixth floor?
06:09The sixth floor is an exhibition room.
06:12It's a showroom, isn't it?
06:14We hold talks and exhibitions here.
06:17I see.
06:18Now, I'd like to ask you about Marushin Towel Co., Ltd.'s character products.
06:25If you have a towel at home, please take a look at it.
06:31You can compare it with the towel and feel the particularity of Marushin Towel Co., Ltd.
06:36Ms. Kawata, how many character products do you handle a year?
06:41We handle about 3,000 character products.
06:453,000?
06:463,000?
06:48Among them, the main product is a towel.
06:52It's a towel.
06:54How many character towels do you handle a year?
06:57We handle about 2,000.
07:00So two-thirds of them are character towels.
07:02That's right.
07:04Is that how much they sell?
07:06We make about 80% of the sales with character towels.
07:09I see.
07:11So character towels are a major product.
07:14That's right.
07:16Why do they sell so well?
07:19It's easy to express the world and material of a character with a towel.
07:25You can change the material depending on the character's characteristics.
07:31I think the world and material are important.
07:35What character do you think is suitable for a towel?
07:39I think Ghibli, Nintendo, and Moomin are suitable.
07:43I see.
07:45Ghibli and Nintendo.
07:47Moomin is the only character you focus on.
07:49That's right.
07:51Ghibli and Nintendo are big, but you focus on Moomin.
07:54That's right.
07:56That's right.
07:58Why is that?
08:00I think each character has its own world view.
08:05For example, Ghibli has a touch.
08:08That's right.
08:09You can tell right away that it's Ghibli.
08:12Is that what you mean by character-oriented?
08:15I think it's easy to express the world view with a towel.
08:19It's like Totoro wandering through the forest.
08:26That's true.
08:28Is this a product development that fits the world view?
08:32It's a product made with Totoro's world view in mind.
08:36This is a product made with Totoro's world view in mind.
08:44I put the background in full view so that the sky can be seen.
08:47What's the point of this product?
08:49You can express the shape of the house with a towel.
08:54I see.
08:56It looks like the outline of the house is clear.
09:00Is this what you focus on?
09:02That's right.
09:03What do you mean by that?
09:05The thread is made by weaving.
09:09It's made without weaving.
09:11It's a thread with a fluffy texture.
09:15I'm holding a towel right now.
09:17It's very fluffy and feels good to touch.
09:22Is this the effect of Munezhi?
09:24That's right.
09:26There are also Nintendo and Moomin.
09:28Nintendo is a game scene.
09:29Moomin is a character in a house with embroidery.
09:36There is a pointy part of the roof.
09:39You can hold it here.
09:41The house is reproduced.
09:44The shape is also unique.
09:46That's right.
09:48I made the shape of Moomin's mansion.
09:50Moomin is expressed with felt fabric to make it look fluffy.
09:55I see.
09:56You can only express Moomin with felt fabric.
10:01This is the strength of the towel.
10:04Please tell me the most popular character towel.
10:08This towel with full-face embroidery is popular.
10:12I see.
10:14It's a square towel.
10:16That's right.
10:18It's a 25-centimeter square mini towel.
10:20It's full-face embroidery.
10:21That's right.
10:23It's a towel with full-face embroidery and prints.
10:27It's an impressive scene.
10:30That's right.
10:32That's great.
10:34What does it say on the top?
10:36It says, Up Pick Go to Fly.
10:40That's great.
10:42I want to use this.
10:46Do you have a favorite design?
10:48Well...
10:50Oh!
10:52I like this cat bus mini towel.
10:56That's right.
10:58You can express the details of the character by using multiple colors.
11:03You can express the details.
11:05In the story, the cat bus is about to stop at the station.
11:10That's right.
11:12The story is packed into one towel.
11:15That's right.
11:16By the way, I wonder where this cat bus is going.
11:19I wonder what Totoro is.
11:22I'm sorry.
11:24That's what I'm curious about.
11:26Totoro is interesting.
11:28That's right.
11:30Towels are used by people of all ages.
11:35Can I ask you if you are particular about character towels for each age group?
11:39Yes, I understand.
11:40First of all, is there a character towel popular among elementary school students and teenagers?
11:47Yes, this is it.
11:49This is popular among elementary school students.
11:53That's right.
11:55This is big.
11:57It's about the size of my upper body.
12:00That's right.
12:02In elementary school, we wear this over our shoulders and change our clothes inside.
12:06We use this at the end of the pool.
12:07At the end of the pool, everyone was wearing a towel.
12:11And you change your clothes inside.
12:14Is this character towel popular among elementary school students?
12:17It's a character that's easy to understand at first glance.
12:20I think it's a design that's easy to understand intuitively.
12:24This is a Jurassic World character towel.
12:27This is a Jurassic World character towel.
12:29Is this a tyrannosaurus?
12:32What is this?
12:34It's a tyrannosaurus.
12:35Oh, it's a tyrannosaurus.
12:37It's a dinosaur, isn't it?
12:39Yes, it's a dinosaur.
12:41The dinosaur is very powerful.
12:44When I visited a toy store called Toyro Park in Yokohama,
12:48there was a place where there was a big dinosaur object for children to look at.
12:53After all, don't dinosaurs grab children's hearts and let them go?
12:56It's a very popular item for boys.
12:59Which one is popular among teenagers?
13:02This is popular among teenagers.
13:05The point is to incorporate trends without being too childish.
13:09It's a pretty calm impression.
13:11It's not too flashy.
13:13That's right.
13:15I guess it's widely accepted by teenagers.
13:18That's right.
13:20There's a Kirby here.
13:22I think this Kirby is for middle school and high school students.
13:25The pink of this Kirby has a calm pink tone.
13:28Compared to that, the pink of My Melody for small children is a shocking pink.
13:34It's an impression.
13:36It's like Mr. Paper in Hayashiya.
13:39And this is Disney.
13:41Rather than a Disney character,
13:44It's an image.
13:46It's an image, isn't it?
13:48It's a scene, isn't it?
13:50This is more of a worldview than a character.
13:53There's a character, isn't there?
13:55It's a genie.
13:56It's a genie.
13:58I just noticed.
14:00It's fashionable.
14:02It's a worldview, including the material.
14:04I see.
14:06That's what it is.
14:08This is certainly a little mature.
14:11Next, is there a popular character towel for college students and social people?
14:16That's right.
14:18Tom and Jerry, Harry Potter, Miffy, etc.
14:22Mini towels and eco bags are popular.
14:26I'm curious.
14:28Miffy has a small motif.
14:31And the colors are not multi-colored.
14:34I designed it in the same color or less color.
14:37It's a simple eco bag.
14:39I also interviewed Dick Bruna Japan.
14:42Miffy is the aesthetics of subtraction.
14:45I heard that a simple design is the best.
14:48The eyes and this cross mark.
14:51You can tell it's Miffy's face just by having this.
14:52It's a design that makes use of Miffy's simple face.
14:58However, there are many Miffy's on the back of this.
15:03You can enjoy it on both sides.
15:06That's great.
15:08I think there are a lot of foreign tourists in Japan now.
15:14Is there a character towel that meets the inbound demand?
15:18Here it is.
15:20Is this hand-pulled?
15:22It's cool.
15:24It's Evangelion on the front.
15:26Is this because there are a lot of Evangelion fans overseas?
15:30The point is that the characters are drawn large.
15:34This is a hand-pulled Japanese anime and hand-pulled Japanese culture.
15:39It's a product that combines two Japanese cultures.
15:44Where do you handle it?
15:46We handle it at Tokyo Station and Character Street.
15:53Character Street in Tokyo Station.
15:55I interviewed you there.
15:57Thank you very much.
15:59I didn't expect to see you so often.
16:01There is a character towel with your name on it.
16:04Thank you very much.
16:06I remember that I thought you were here.
16:08Do you make products other than characters?
16:11I also make YAP, which is a brand of Jisha Original.
16:17This is a food motif.
16:20This is a pouch with a unique design.
16:24This is a hamburger.
16:27That's cute.
16:29You can put things in this.
16:32Let's open it.
16:34You can put a hamburger in it.
16:39This pouch is good.
16:41I want to carry it around.
16:43There is a charm that can be attached to the bag.
16:46You can attach it here.
16:49Thank you very much.
16:51The texture of French bread is expressed in the fabric.
16:56The texture of French bread is reproduced in the fabric.
17:01It's a little hard.
17:03Can you see it when I press it?
17:06The repulsion is quite large.
17:08I'm sorry to touch you.
17:11Is there anything else?
17:13This is a mermaid blanket.
17:16This is big.
17:18This is very powerful.
17:20This has a great impact.
17:23This is a brand that is eaten by animals.
17:30I see.
17:32This is not only cute, but also warm.
17:35That's right.
17:37I'm sorry to touch you.
17:42This is what it looks like.
17:44This is great.
17:46This is a private clothing.
17:48It feels good.
17:50It's still cold.
17:52It's still cold.
17:54It's cold when it gets warm.
17:58It's good to keep warm with this product.
18:02It's good to keep warm with this product.
18:04I'm a little nervous when I talk about this.
18:07I'm nervous even though I'm on duty.
18:11First of all,
18:13Why did you succeed in character business?
18:16Please tell me about the turning point.
18:19Please ask Kodama, who plays the role of Torihishimari.
18:23I understand.
18:25You can tell me the turning point of your success.
18:28Thank you very much.
18:33I'm Kotaro Uegaki from the character journal.
18:36I'm Kodama, who plays the role of Torishimari.
18:45Please tell me the turning point of your success.
18:52We started selling character towels in 1986.
19:00I think that was the turning point for our business.
19:11When you started selling character towels.
19:15That was a turning point.
19:17What kind of character towel was it?
19:19At that time, Nintendo's Super Mario Bros. was on sale.
19:26We were selling products related to that.
19:30I see.
19:32What kind of design was it related to the Famicom?
19:35Here's the actual design.
19:39It's not a real thing.
19:42It's a picture.
19:44This is a gift box that represents the Famicom cassette.
19:50We put sports towels in it and sold it.
19:55Of course, the towel represents the Famicom.
19:57This is a picture of a box with a cassette in it.
20:07Wow, that's amazing.
20:09This is the original catalog from 1986.
20:14It says,
20:16It's a collection of famous characters that you can't help but be fascinated by.
20:21It's a little bit like a Showa catalog.
20:24That's nice.
20:25Famicom, which is now overwhelmingly popular with children,
20:29Popular characters, including Super Mario Bros.,
20:32It says it was created by a design partnership with Nintendo.
20:37It's a design partnership.
20:40This is still connected to today.
20:42Yes, it is.
20:44Was it revolutionary to partner with Nintendo at the time?
20:47Yes, it was.
20:49At that time, we didn't sell character towels yet.
20:53So we had a hard time partnering with a lot of other companies.
20:59That's the turning point for Marushin.
21:03How much was the response?
21:06How much was the response?
21:09When we actually sold the Famicom towel,
21:13I think we got that much response from the newspaper at the time.
21:20I see.
21:22The fact that the Famicom towel was selling was such a big news.
21:28At that time, were character towels common?
21:32Yes, at that time, there were very few character-designed towels.
21:39It wasn't well-known in the market yet.
21:42I see. It was rare.
21:44Yes, it was.
21:45Marushin released that rare towel.
21:49The response was great.
21:53Why did you make character towels?
21:57Why did you make character towels?
22:00At the beginning of our business, we sold plain towels,
22:04flowers, borders, etc.
22:10However, there were a lot of new companies in the industry,
22:15so it was difficult for us to enter the market.
22:19We thought that if we developed and sold character towels,
22:23we could discriminate against other companies and open up a new market.
22:27That's why we started selling character towels.
22:31I see.
22:33The driving force behind character towels was the desire to resist and discriminate against other companies.
22:40It was around the 20th anniversary of the company's founding in 1986.
22:44At that time, there were people who wanted to follow in the footsteps of traditional character towels.
22:50We didn't do that in our company.
22:52I see.
22:54At that time, we were developing a new market,
22:57and we were challenged by the people at the beginning.
23:04There was no such thing as character towels.
23:07Can you say that this history began because you all worked hard together?
23:14Yes.
23:16If there is a word called the character towel industry,
23:20you are the pioneer, right?
23:23Well...
23:26You may be silent without thinking,
23:31but why don't you just say it?
23:33I see.
23:35I feel like I want to continue to work hard so that I can continue to exist.
23:39I guess Mr. Marushin opened the door for you.
23:46Thank you, Ms. Kodama.
23:48I could see the history of Mr. Marushin's turning point.
23:55In fact, our character business has another turning point.
24:00I see.
24:01Please ask Manager Ito, who manages the designer department of the product department on the third floor.
24:09Really? Thank you.
24:11Does that mean that design is involved in the turning point?
24:15I wonder.
24:17Please ask Manager Ito.
24:19I see. Thank you.