キャラビズジャーナル 2025年2月9日 ミッフィー（前編）
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00Good morning! I'm Koutarou Uegaki, character license journalist for FUJITELEVI.
00:12This time, I'm going to cover Miffy, who will celebrate its 70th anniversary in 2025.
00:18Did you know that Miffy is a character from overseas?
00:21Yes, I have that image.
00:23Do you know which country she is from?
00:25I don't know which country she is from, but I think she's from the North Pole.
00:30That's how vague my image is.
00:32What kind of character is Miffy?
00:35Why is Miffy from overseas so popular in Japan?
00:38I'd like to learn about that.
00:40Yes, please do.
00:42The Japanese character business market is 2.6 trillion yen.
00:49In addition, the market has expanded to the world level, and five of the world's top 10 IP sales rankings are ranked in Japanese characters.
01:00It's an industry where demand for both the world and Japan is growing.
01:06I, Koutarou Uegaki, will cover the current situation of the industry, which is attracting attention from all over the world.
01:13GALAVIZ JOURNAL
01:15I'm in the building.
01:17I'm going to visit the company that handles Miffy.
01:21Miffy is already waiting for me.
01:24I've never seen Miffy so crowded in my life.
01:28The name of the company is written on the wall.
01:30It's Dick Bruna Japan.
01:31Good morning.
01:32Good morning.
01:33I'm Aioi from Dick Bruna Japan.
01:36What kind of company is Miffy?
01:38We are in charge of copyright management of Dick Bruna's works, including Miffy.
01:43We monitor all products and events in Japan.
01:48You just said Bruna's works.
01:51Bruna is a person's name, isn't it?
01:53That's right.
01:54My name is Dick Bruna.
01:56I'm a graphic designer who created Miffy.
02:01I was born in the Netherlands in 1927 and died in 2017.
02:07I've written more than 120 books so far.
02:11I see.
02:12I'd like to ask you about how Miffy became a global character from the Netherlands and how you came to Japan.
02:21I'd like to start with Tetsuda, who has been our president for many years.
02:26How long has it been?
02:29It's been about 20 years.
02:3120 years.
02:33This is the president's office.
02:35Excuse me.
02:36Hello.
02:37Hello.
02:38Excuse me.
02:39Hello.
02:40Nice to meet you.
02:42Nice to meet you, too.
02:48I'm Tetsuda from Bruna Japan.
02:50Nice to meet you.
02:54Miffy is written on your business card.
02:58I always get a bonus.
03:00Oh, really?
03:01It's a cell phone wiper.
03:03I got a cell phone wiper.
03:07Do you have Miffy on your chest, too?
03:11Oh, this?
03:12This is Miffy.
03:14It's a Harita-yaki pin.
03:16I see.
03:17I put it on because I like it.
03:19It's Miffy.
03:21You can tell it's Miffy because of the eyes and mouth.
03:26Let's get started.
03:30By the way, this is a great place.
03:33No, no.
03:35I've never been surrounded by Miffy.
03:39It's a high population density.
03:40Miffy's population density is high.
03:42It's the highest in the world.
03:44I don't know.
03:45I don't know.
03:46Maybe there's more.
03:48Maybe.
03:49I heard Miffy was born in the Netherlands and came to Japan.
03:54Can you tell me Miffy's simple profile?
03:57She was born in 1955.
03:59She was born in 1955.
04:01How old is she?
04:03It's a story about a character in a picture book.
04:05Some stories are about when she was born.
04:08So, she's 0 years old.
04:09Some stories are about going to summer school.
04:12So, she's 4 or 5 years old.
04:14The story is about her being 0 to 6 years old.
04:20She's a girl in her second year of junior high school.
04:23So, she's a girl.
04:24Yes, she is.
04:25Her gender is decided.
04:26The author, Bruno, decided that she's a girl.
04:32So, she's a girl.
04:33I see.
04:39In the Netherlands, it's called Nijntje.
04:42In the Netherlands, it's called Nijntje.
04:45Yes, it's called Nijntje.
04:46Is it a name?
04:47Yes, it's called Nijntje.
04:51It's not Miffy.
04:52It's not Miffy.
04:54In Dutch, it's called Usa-chan.
04:58Usa-chan.
04:59Exactly.
05:02This is a picture book from 1955.
05:09It's a replica.
05:10It says Nijntje.
05:11Yes, it says Nijntje.
05:12It's different from the Miffy I know.
05:16Yes, it is.
05:17It's different.
05:18This is the original Miffy from 70 years ago.
05:24At first, it was Nijntje.
05:27Yes, Nijntje.
05:28Now, it's Miffy.
05:29Miffy.
05:30What happened?
05:31When they tried to translate it in the UK,
05:35Nijntje was a bit difficult for British children.
05:39Nijntje is spelled N-I-J-N-T-J-E.
05:44The editor wanted to give it a more familiar name,
05:48so he consulted with Bruna.
05:51After consulting, he came up with the name Miffy.
05:56That's how it was born.
05:58So, the result of trying to make Nijntje easier to read and understand for children in the UK
06:05was Miffy.
06:06Miffy.
06:07I see.
06:08What does Miffy mean?
06:11Well, it doesn't have a clear meaning.
06:14It's a combination of words.
06:16A combination of words.
06:17It's kind and soft.
06:19That's right.
06:20I heard that's how Miffy was chosen.
06:24That's right, Miffy.
06:26Even in Japanese, it sounds very soft.
06:30It's easy to say.
06:31That's right.
06:32Miffy.
06:33Miffy.
06:34Was it Miffy in Japan from the beginning?
06:36Was it Miffy in Japan from the beginning?
06:39In Japan, at the same time,
06:42a Japanese publisher saw the book Nijntje in the Netherlands
06:48and thought, wow, this is a great picture book for children.
06:52So, they brought it back
06:55and talked about the meaning of Nijntje and the five senses.
07:01They called it Usako-chan.
07:04It was published in the early days.
07:06I see.
07:07It's Usako-chan from the 60s.
07:11Wow.
07:12Is this a drawing of someone?
07:16It's definitely a drawing of a child.
07:19Yes, it's a drawing of a child.
07:20I heard it's a personal property of a female staff member born in the 60s.
07:27It's a personal property.
07:28Yes, I heard it's a personal property.
07:29A person born in the 60s.
07:30So, it's a hand-drawn drawing from the 60s or 70s.
07:35Wow.
07:38It's a really valuable historical document.
07:40The atmosphere of the illustration is almost the same as the image of Miffy today.
07:47Yes.
07:48At this time, Bruna's style was established.
07:51It was established.
07:52Oh, wow.
07:55There's an angel.
07:57And the angel said to Fuwa-oku,
07:59Listen carefully.
08:00You will have a baby soon.
08:04Wow.
08:05It's a notice of a baby.
08:06It's a notice.
08:07It's a notice.
08:08And soon after that, a really cute baby was born.
08:13Miffy was born.
08:14Fuwa-oku and the others named the baby Usako-chan.
08:19Wow.
08:20This is so-called...
08:22It's not Miffy in the first place, is it?
08:24It's Naintje.
08:25It's Naintje and Miffy in English.
08:28It's the moment when the Japanese name Usako-chan was named.
08:32That's right.
08:33Wow.
08:35So, can I ask you why Miffy has become popular in Japan now?
08:42Yes.
08:43Of course, I think the picture book became very popular.
08:49At that time, there were not many picture books of 15.5 cm x 15.5 cm.
08:57And the picture was simple.
08:59It was an innovative picture book that children could really eat.
09:04I think that was one of the reasons why it became popular.
09:08First of all, it was a hit as a picture book.
09:10Yes, it was a hit as a picture book.
09:12That was in the 1960s.
09:14Is there a particular time when Miffy became particularly popular?
09:17I think Miffy became particularly popular in the late 1990s.
09:23The times have changed again.
09:25Yes.
09:26The 1990s.
09:27Is that so?
09:28When the picture book came out, I was born in 1963.
09:33Yes, that's right.
09:35It was the time when the generation grew up and had children.
09:40It was the time when the second and third generations were born.
09:42I think it was around that time that Miffy became popular.
09:45I think it was around that time that Miffy became popular.
09:49I think it was around that time that Miffy became popular.
09:53I see.
09:54The boom was probably because the generation grew up and had children.
10:02Or maybe it was because the mother became a grandmother.
10:05That's right.
10:06Or maybe it was because the mother became a granddaughter.
10:07You were born in 1963.
10:09Does that mean that Miffy's birth in Japan is almost the same as Miffy's birth in Japan?
10:16Yes.
10:17It's a bit of a digression, but I was born in the year of the rabbit.
10:19Oh, that's amazing.
10:21By the way, Bruna was born in the year of the rabbit, so she was born in the year of the rabbit.
10:28After all, it was a life colored by the rabbit.
10:31No, I'm taking care of the rabbit.
10:34Miffy was born in the year of the rabbit.
10:37How was Miffy born?
10:39Originally, Bruna loved to draw.
10:43In 1954, she gave birth to a baby boy.
10:48She told him about the story of the rabbit in the family.
10:52She drew it and showed it to him.
10:54While she was doing that, it became a picture book.
10:58And then she published it.
11:01That's how it started.
11:03That's the first picture book in 1955.
11:06I see.
11:07Next, I'd like to ask you about Miffy's design.
11:11As a feature, is it simple?
11:15Simple is one of Bruna's features.
11:19When I look at it like this, it's impressive.
11:23According to Bruna, this is the shape of the nose to the mouth.
11:31Isn't this the mouth?
11:33The mouth is turned upside down.
11:35The nose is turned upside down.
11:37The mouth is turned upside down.
11:39That's how it looks.
11:41That's Bruna's interpretation.
11:43That's an interesting way of looking at it.
11:45What do you think is the charm of Miffy?
11:48It's a cuteness that can be interpreted in many ways.
11:56A cuteness that can be interpreted in many ways?
11:58Yes, I think so.
12:00Does that mean you don't sell cuteness?
12:03No, I don't sell cuteness.
12:07This is cute.
12:09This is a simple product.
12:12It's soft.
12:14It's soft.
12:16When a character is included in the design,
12:20you can take it to the pool,
12:23but you don't have to make it too flashy.
12:27I think it's easy to use a modest design for everyday use.
12:32Even though there is such a large area,
12:35Miffy is printed about one-eighth below.
12:39That's right.
12:40That's all.
12:42Is this the modest design you're talking about?
12:45In a sense, I don't sell cuteness.
12:47You don't sell cuteness.
12:48That's interesting.
12:50Mr. Katori, the president of Marimocraft,
12:54said that Miffy's design is sophisticated.
12:57He said that you can tell that it's Miffy just by looking at her eyes and mouth.
13:01Mr. Katori, you know a lot.
13:05He said that.
13:07That's right.
13:09Did you sell goods by yourself?
13:15No, I didn't.
13:17First of all, there is a company called Melsis in the Netherlands.
13:23I applied to Melsis and got approval.
13:29When I was still alive,
13:31I checked Bruna's will and proceeded.
13:36I didn't do it on my own.
13:38You did it while looking at the will of the original author.
13:43That's right.
13:45How many copies have you sold?
13:49Recently, I've sold about 3,000 copies of the design.
13:553,000?
13:563,000 a year?
13:57Yes, 3,000 a year.
13:58It's been an hour or two since I came here,
14:00but you've already sold one or two.
14:02I think so.
14:04That's amazing, isn't it?
14:05That's right.
14:06I think a new design has been born.
14:07That's amazing.
14:10Thank you for having me.
14:13I'm Kotaro Uegaki.
14:14I'm Hishinuma from Big Bruna Japan.
14:16Nice to meet you.
14:17Nice to meet you.
14:20What kind of work do you do?
14:22I work as an account executive.
14:26It's been five years since I joined the company.
14:29I mainly supervise the design of goods
14:32and do the licensing window sales.
14:36What kind of design do you supervise?
14:38I mainly supervise the goods,
14:40such as tableware,
14:43goods around the kitchen,
14:45and figures.
14:49Wow!
14:50Soy sauce?
14:51Yes, soy sauce.
14:52Can I really use soy sauce?
14:54Yes, you can.
14:55Wow!
14:56If I add just a little bit of soy sauce,
14:58Miffy's face will pop out?
14:59Exactly.
15:00That's right.
15:01That's great.
15:02That's how it is.
15:04So cute.
15:06Is there a specific design rule for Miffy?
15:09Yes.
15:10We take great care of the original illustrations
15:13that Mr. Bruna drew.
15:15So we make sure that you don't change
15:18or add anything to the illustrations.
15:24I see.
15:26This is a color chip called Bruna Color.
15:31It's called a color chip?
15:33Yes.
15:34All of Mr. Bruna's illustrations
15:36are drawn in this six-color
15:39and black outline.
15:48Even if it's the same blue,
15:50it can be a little light or dark.
15:52Yes.
15:53Even if it's blue,
15:54the color chip is called Bruna Blue.
16:00I only use this color in my illustrations.
16:03Can I take a look?
16:05Sure.
16:06If you look at the cover,
16:07you can see the white of the characters,
16:09the black outline,
16:10this orange,
16:11and this blue.
16:12Yes, orange and blue.
16:13This page, too.
16:14Yes.
16:15This green,
16:16this yellow,
16:17black and white,
16:18and this red.
16:19Yes.
16:20Wow, that's amazing.
16:21Are there a lot of Bruna Color products?
16:25You can design a product
16:27with either a Bruna Color design
16:29or a non-Bruna Color design.
16:33There are a lot of options.
16:34I see.
16:35So you call this non-Bruna Color
16:37when it's not your favorite color.
16:39That's what I call it.
16:40It's a special term.
16:41Yes.
16:42Are there any other design rules?
16:45Yes.
16:46Combining a heart motif with Miffy
16:50doesn't match Miffy's world.
16:53So I don't use Miffy.
16:56I see.
16:58You don't want to use Miffy.
17:00Yes.
17:01Miffy is a cute motif,
17:03so I want to use Miffy.
17:07But I don't use Miffy.
17:08You don't use Miffy?
17:09No, I don't.
17:10I see.
17:11I heard from the president earlier
17:14that you showed us the original Miffy.
17:16Yes.
17:17The design of Miffy has changed, right?
17:19Yes, it has.
17:20Wow.
17:21What is this?
17:23Wow.
17:24This is a collection of Miffy designs
17:26from each era.
17:27Miffy designs from each era?
17:28Yes.
17:29This is a collection of Miffy designs from each era.
17:31That's right.
17:32Here.
17:33It says 1955 on the top left.
17:36This is from 2011.
17:38Yes.
17:39Miffy designs from each era.
17:40Yes.
17:41Wow, it's a collection.
17:42Some people don't look like Miffy.
17:45This is from 2001.
17:46Is this Miffy?
17:47This is Miffy playing a ghost.
17:50Miffy playing a ghost.
17:52This is an illustration of Miffy
17:54disguised as a ghost wearing a sheet.
17:57You played in the futon in 1979.
17:59This is above the clouds.
18:01I'm sorry.
18:02This is above the clouds?
18:03Yes, above the clouds.
18:04I'm sorry.
18:05I was looking at the sky.
18:06You were looking at the sky from the futon.
18:07I see.
18:08Why has it changed so much?
18:11Bruno himself
18:13didn't intend to change the shape of the ears.
18:17I see.
18:18He wanted to draw better Miffy every day.
18:24As he got older,
18:27the shape of his ears changed little by little.
18:31I see.
18:32So Bruno died,
18:35and a new form of Miffy was born.
18:38Yes.
18:39I don't think there will be any new illustrations.
18:44I see.
18:45I'm grateful that there are so many variations of Miffy.
18:50I agree.
18:51I see.
18:52Wow.
18:54Do you make goods with Miffy of various ages?
18:59Yes.
19:00The shape of Miffy has changed a lot over the years.
19:06Basically,
19:09I ask people not to combine Miffy with round Miffy.
19:21How did you come up with this idea?
19:24This year is the 70th anniversary of Miffy's birth.
19:29So I came up with a special design for the 70th anniversary.
19:34I see.
19:35Wow.
19:36That's how it came to be.
19:37Yes.
19:38How did you meet Miffy?
19:41I've loved Miffy since I was a kid.
19:44So I got her to show me her books.
19:47I see.
19:48I also got her to buy my goods.
19:52She's passed the generation.
19:53Yes.
19:54I have a daughter.
19:57Yes.
19:58My daughters love Miffy.
20:01I'm so happy when I see my daughters say Miffy is cute.
20:07I want Miffy to be loved by people of all ages.
20:13I see.
20:14I see.
20:18Was there anything difficult?
20:20Yes.
20:21This is a cafe-themed product.
20:24A cafe?
20:25It's a miniature figure from a company.
20:30It's unique to have Miffy's illustration on the menu.
20:40Yes.
20:41There's a pancake in the pan.
20:44It's a French toast.
20:46It's a French toast.
20:49French toast and vanilla ice cream.
20:52Vanilla ice cream.
20:53And raspberries.
20:54Yes.
20:55It's small and cute.
20:57Yes.
20:58What did you think when you first saw it?
21:00It's so small and detailed.
21:05It took me a long time to study the details.
21:11Mikasa was very particular about the details.
21:17I think it's a well-made product.
21:22Have you ever collaborated with Miffy?
21:28No.
21:30But I've collaborated with Momoko Sakura's Chibi Maruko-chan.
21:39It's a collaboration between Miffy and Chibi Maruko-chan.
21:45It's called Maruko meets Miffy.
21:49I see.
21:50Maruko-chan came to Miffy's world to meet Miffy.
21:58The next year, Miffy meets Maruko.
22:02Miffy meets Maruko.
22:04Miffy goes to Maruko-chan's world.
22:08Miffy came to Miffy's world, so Miffy goes to Maruko-chan's world.
22:11Wow.
22:13Why did you do that?
22:15Momoko Sakura had a chance to meet Miffy at Dick Bruna's studio before she died.
22:25She introduced Miffy to Mr. Bruna.
22:31After that, Momoko Sakura sent me a lot of illustrations at Miffy's anniversary.
22:37We had a connection in that sense.
22:39I see.
22:41When I was wondering if I could collaborate with Miffy,
22:45Momoko Sakura passed away.
22:48The staff at Miffy's studio brought me Miffy's illustrations again.
22:56Miffy's illustrations drawn by Momoko Sakura?
22:59Yes.
23:00I consulted with the Netherlands to see if I could collaborate with Miffy.
23:07I thought it would be nice to have a collaboration where we could draw each other's illustrations.
23:12That's how the collaboration came to be.
23:14That's because there was respect for each other's works.
23:20Of course, Momoko Sakura had respect for Mr. Bruna.
23:25Mr. Bruna also had respect for Momoko Sakura.
23:30I see.
23:32Is there a collaboration other than Maruko-chan?
23:35It's a little different.
23:37It's a little different from Choujuu Giga.
23:40It's a different genre.
23:42But this is Choujuu Giga.
23:44It's Choujuu Giga.
23:46Oh, Miffy is here.
23:48Miffy is here.
23:50Miffy is here.
23:51She's here, right?
23:52She's here.
23:54Miffy is in the original drawing.
24:00It's cute.
24:02It doesn't feel weird.
24:03I think they thought about the size and where to put it.
24:11The rabbits are crossing the time and space.
24:13They're crossing the time and space.
24:15Wow, thank you.
24:16Rabbits don't have borders.
24:19I don't know.