Have you heard of Pop Mart? If not, you probably heard of Labubu, a fluffy monster that is so popular among young people these days.
But besides Labubu, what collections does Pop Mart have, and how did Pop Mart become so successful since the day it was established back in 2010?
#ChinaExplained #2025ChinaAgenda #popmart #Labubu #molly #poptoys
But besides Labubu, what collections does Pop Mart have, and how did Pop Mart become so successful since the day it was established back in 2010?
#ChinaExplained #2025ChinaAgenda #popmart #Labubu #molly #poptoys
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NewsTranscript
00:00PopMart doesn't just make toys, it makes designer toys, collectible items that sometimes seem like art.
00:08The company is the brainchild of Chinese millennial Wang Ning.
00:12He started with a single store in Beijing, but in 2016 Wang met someone who would change his life forever.
00:20Her name was Molly, a blue-eyed girl with a permanent pout.
00:26She was created by artist Kenny Wong, who agreed to a deal giving PopMart exclusive rights to Molly.
00:33But that was just one part of the game plan.
00:36PopMart started selling something called the Blind Box.
00:40Customers would choose a box, but they only discovered what was inside after paying and tearing it open.
00:48Let's see how lucky I am.
00:56Cool!