Labubu’s success has become a key factor for Pop Mart’s boom while the Chinese toy brand is seeking to open stores overseas.
The fluffy little elf has now become a trendy item among the young people. Why is it so popular?
What does Pop Mart do right while going to overseas market? Find out through the full episode of China Explained: Why are adults crazy about toys?
#ChinaExplained #2025ChinaAgenda #popmart #Labubu #molly #poptoys
The fluffy little elf has now become a trendy item among the young people. Why is it so popular?
What does Pop Mart do right while going to overseas market? Find out through the full episode of China Explained: Why are adults crazy about toys?
#ChinaExplained #2025ChinaAgenda #popmart #Labubu #molly #poptoys
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NewsTranscript
00:00It was a fluffy a little elf with serrated teeth and a naughty smile, la bubu.
00:09He became an instant celebrity, even going on tour in Thailand. Meanwhile,
00:15Popmart opened stores across Asia, the US, Europe and Australia. Revenue increased 62%
00:23year-on-year in the first half of 2024. Overseas sales made up nearly 30% of that revenue.
00:31Popmart made some really smart decisions, but first and foremost,
00:35it understood its customers and the thinking behind their decisions.