The trending of designer toys such as Pop Mart and Jellycat is closely related to kidulting, being an adult but living like a child. It’s partly because of the rising anxiety and depression levels of young people around the world, as compared to their parents’ generation. But it’s also about how young people are trying to cheer themselves up while facing a bleak reality.
Why do you think pop toys or designer toys have become so popular? Give us your reasons in the comments section.
Why do you think pop toys or designer toys have become so popular? Give us your reasons in the comments section.
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NewsTranscript
00:00It's called cadulting, being an adult but living like a kid.
00:07Cadulting has been described as an escape from a world that often feels rather bleak.
00:14But it's also about finding joy, the kind of joy we felt as children.
00:19The reality is that anxiety levels among young people have surged around the world.
00:26They're more worried than their parents ever were,
00:29stressing about everything from the job market to the climate crisis.
00:34But they do have ways to cheer themselves up.
00:38In 2024, researchers studied spending patterns during China's Singles Day,
00:44which is similar to Black Friday.
00:46Nearly 40% of Gen Z shoppers say they spent money on emotional soothing.
00:52Sales hit $140 million in just seven minutes.