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00:00Live from Radio Row, SportsGrid's coverage of Super Bowl 59 continues. Joe
00:05Lisi with Max Siegelman, fashion designer. Talk to me about the atmosphere here.
00:11I've been asking everyone. New Orleans is a great city and obviously with a great
00:15Super Bowl on Sunday. Yeah, I'm excited to be here. I've been in New Orleans a few
00:19times, but obviously not for a Super Bowl. Energy is awesome. This is my first Radio
00:23Row, so this is an amazing experience. So I feel awesome. Happy to be here.
00:29When you talk about fashion designing, right, I mean you have a brand and a
00:32product and knowing how athletes are in terms of certain products, I mean this
00:37has got to be great for you. Just networking and potentially showcasing
00:41everything that you're all about. Yeah, I mean this is amazing. This is our third Super
00:46Bowl in a row. We've been with Don Julio for the last three Super Bowls. This year
00:50we're here with Don Julio and Papa's as a hometown loving brand. Right. Doing our
00:55collaboration that releases tomorrow. Have a big event down here tomorrow. But
00:59just fashion in the last handful of years has become a huge piece of the
01:03intersection of culture where sports and music and fashion kind of collide. And
01:06we've had a number of NFL players wear our stuff. We've made custom stuff for a
01:11bunch of NFL players. So it's just an amazing thing to see and obviously the
01:15culmination of a season and just being down here to see it and be a part of it.
01:19I love fashion as well and obviously appearance matters, especially in the
01:23media industry. Was this always a passion of yours to get involved in
01:27terms of designing and starting your own brand? No. So now my creative director is
01:33actually my fiance, which is the more important title that she has. It makes
01:37us look good. I was fortunate enough to start this five, six months, maybe if that,
01:41before we started dating and she has a fashion background. So before that I was
01:46just creating more streetwear pieces and now I would consider us a contemporary
01:50luxury brand and where we've kind of been from year one to year now and the
01:54iterations that we've gone through. But I think fashion for me is, I think the
01:59coolest part of it is, like I said, is at the epicenter of culture. And I think
02:03I've always been fascinated. I'm an athlete myself. I played soccer all
02:07through school. But I think the being in the center of culture and seeing the
02:12different things culminate together has just been awesome to be a part of.
02:16It's interesting because my girlfriend went to FIT. So I've kicked it up a notch
02:21from the dating game. So that's what it is. I mean, is there a certain niche in
02:28terms of men's fashion that you like, like jackets, blazers more so
02:33than maybe shirts or just designing overall? Yeah, I think my like first love
02:38in fashion was definitely streetwear. I think it was like I definitely bought a
02:41ton of sneakers and hats and like more on the collecting side and wearing. I
02:46would never like buy something big. I can't ever wear it. That was never my
02:48thing. And I think now from the last four years of being in the industry and
02:53understanding the sweat and tears and hard work that goes into it and creating
02:57it from scratch, I think like my love for it has definitely evolved
03:02tremendously. And being able to design things that look and feel on brand and
03:07aesthetically appropriate for us has been one of the coolest things to do. And
03:11it goes into, I think as well, the collaborations that we've been able to do
03:15with different sports teams and being able to tell our brand story alongside
03:19of them has been an amazing opportunity. We've had a number of different athletes
03:23that have started their own brand and I asked each one, what did sports
03:28teach you? Because in terms of starting your own brand, designing, there has
03:32to be roadblocks or adversity. Every day. Right. So what has sports taught you to
03:38maybe push you through where, you know, to get to a different level or to get to a
03:42certain maybe aspect as it relates in terms of the designing game? Yeah, I think
03:47just like in sports and when you have a game plan, it's never going to go exactly
03:50what your game plan is, right? So I think you need to figure out how to be pivot
03:53and flexible and what's the right next move when something doesn't go right
03:57because it's guaranteed that it's not going to go right. I think that's what
04:01sports taught me, not even even before starting my own brand, just how to adapt,
04:05how to be flexible, how to pivot quick to continue on the right path. And there's
04:09no blueprint in creating a fashion brand. There's no blueprint in knowing
04:14what's the next thing that's going to happen, good or bad, but I think being
04:17able to adapt is the biggest thing. Do you have a plan in place for whoever wins to
04:23potentially design something for the winner? No, I mean, Travis can call him if
04:27he wants. Yeah, he's worn our stuff before and that's always amazing to see the
04:31different guys who wear our stuff, whether it's they're wearing it out just
04:35a dinner or wherever or in a tunnel walk and it's picked up on a bunch of
04:38Instagram pages and PR. But no, I mean, I think, sure, the Eagles and the Chiefs,
04:44they could both call me if they want, whoever wins and we're game. I think the
04:48biggest thing for us anytime we do a collaboration or a special project is we
04:51get to stay true to our story and stay authentic and I think that that's what's
04:55helped us break through. I always say it's the easiest time to start a brand
04:58but the hardest time to stay consistent and stay around for a while. I think
05:03someone just told me the average time a new brand sticks around is four or five
05:06years and we're just kind of breaking now into year five. So stay tuned,
05:10but I think we're ready. It's sort of the life of an NFL running back per se, right?
05:15They have a shelf life of four to five and you've overcome that. That's
05:18incredible and you talk about a lot of young entrepreneurs. You're young in
05:23heart. I look young, I like that. You're a young guy and so what can you give to the
05:30younger generation in terms of, you know, just the knowledge that you've acquired?
05:34Maybe somebody out there wanting to start a brand or take the leap to get
05:39into developing their own business. What would be the biggest piece of advice you
05:44can give them? Just go do it. Just go start and know that it's not going to go
05:48exactly how you think it's going to go and if you stay consistent and you keep
05:51going even though and things are not going well and you kind of, that's the
05:55way to break through. I think it's so easy just to not do it or so easy maybe
06:00to start and the first thing go wrong and you're just like, yeah, whatever. It's not
06:03for me. Just like if you really want it and you stay consistent, you'll end up
06:07getting there. Interesting. Great stuff from Max Siegelman. We'll be right back.
06:11Thanks for having me.