(Adnkronos) - Roma, Sport e Salute e Istituto per il credito sportivo e culturale presentano il "Rapporto Sport 2024"; Alimentazione, al Sigep di Rimini gli esperti sfatano i falsi miti sull'olio di palma sostenibile; Turismo: B&B HOTELS apre a Settimo Torinese ‘Vogliamo arrivare a 150 strutture in Italia’; Giochi, Sisal presenta Sisal Numera: l’Ai che trasforma i sogni in numeri.
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00:00Rome, Sporte e Salute and the Instituto per il Credito Sportivo e Culturale present the Sport-2024 report.
00:22Food. At the Sigep of Rimini, experts debunk false myths about sustainable palm oil.
00:29BMW Hotels opens in the 7th Turin. We want to reach 150 structures in Italy.
00:36Games. Sisal presents Sisal Numera, the artificial intelligence that turns dreams into numbers.
00:44It improves health, promotes socialization and inclusion and represents an important economic lever for the country.
00:53It is the Italian sports system, protagonist of the Sport-2024 report, written by Sporte e Salute and the Instituto per il Credito Sportivo e Culturale,
01:02and presented in Rome at the Circolo del Tennis del Foro Italico.
01:07Among the data, the one relating to the increase in the number of active Italians in 2023 was 37.1 million, equal to 64.8% of the population.
01:19We are going in a virtuous direction because it is increasing the percentage of citizens who are active,
01:25so who practice sport more or less continuously.
01:28Obviously, the mission of Sporte e Salute is to further increase this percentage.
01:34We also do this through our project Sporta e Lumina, which is a project that, on the input of the government of the Minister of Sport,
01:42aims to provide multidisciplinary playgrounds to allow sport to be done for free.
01:50Also present at the event is the Minister for Sport and Young People, Andrea Bodi,
01:54who commented with satisfaction the results reported in the report.
01:59It is also comforting, I don't want to exaggerate,
02:04that after the right representation and exaltation of the competitive ability of our athletes in Paris
02:13and of Italian sport in general, also outside the Olympic and Paralympic perimeter,
02:18today we have shown that awareness is growing, but also the ability to represent the successes of sport from below,
02:25of social sport, of what contrasts sedentary life, of solitude,
02:29which goes against a culture of movement on the one hand and a culture of prevention,
02:34which improves all its indicators, which also improves the financial ones, but above all the social ones.
02:41The President of the Institute for Sport and Cultural Credit, Beniamino Quintieri,
02:45spoke about the social and economic benefits of the Italian sporting system.
02:50This year's report confirms the importance of sport,
02:54not only from the direct point of view of the sector, but also for its consequences on the economy,
03:00on society and also on health.
03:03And above all it highlights how, after difficult years,
03:07especially for the sector linked to the pandemic, to the energy crisis,
03:12to the increase in raw materials and to the increase in financial costs,
03:16there has been a strong recovery and in fact the contribution of sport to GDP
03:22has increased by a double rate compared to the rest of the economy.
03:27Sustainable palm oil combines technological innovation,
03:30quality, food security, environmental and social sustainability.
03:34Topics that have also been addressed at the SIGEP in Rimini,
03:37the International Salon of Gelateria, Pastry, Artisan Breadmaking,
03:42during the talk Sustainable Palm Oil Beyond False Myths,
03:46the solution that guarantees quality, security and respect for forests and people,
03:51organized by ASSITOL and the Italian Union for Sustainable Palm Oil.
03:56In the world you can find sustainable palm oil that grows in undeforested areas,
04:02so saying that deforested palm oil is currently destroying is a mistake.
04:07Another false myth is the issue of the safety of palm oil.
04:11There is legislation, for example, on the 3M CPD and on the EGE,
04:15made by the European Community, and there are limits,
04:18so the palm oil that is circulating must respect these parameters.
04:24Fake news, aggressive claims, as also explained by the food expert
04:28Giorgio Antonio Donegani, who has flooded the advertisements
04:32in the last ten years, not supported by scientific data.
04:36Since palm oil does not pose health risks,
04:39it avoids the use of hydrogenated fats,
04:42it resists oxidation processes very well and improves the shelf life of products,
04:47also limiting waste.
04:50One of the consequences of this demonization,
04:52which has led to a very strong decrease in the use of palm oil,
04:57is precisely in terms of the shorter life of the products,
05:03in terms of lower quality, without any nutritional gain,
05:07nor from the point of view of safety.
05:10Another important feature is that of the yield,
05:12much higher than other oil cultures.
05:15On a planet that will soon reach 10 billion inhabitants,
05:19thanks to its yield of almost 4 tons per hectare,
05:22sustainable palm oil can prevent undeforested areas from increasing.
05:28As an association, we push a lot on the sustainability of products,
05:31both palm oil and all other oils,
05:35because they are good for the environment as well as for consumers.
05:40So we have founded, together with the users,
05:43the Union for Sustainable Palm Oil.
05:45Our products are mainly sustainable products,
05:49because we believe in environmental improvement,
05:52which is the trend that follows the European Commission.
05:54With all the legislation, we are going in that direction,
05:57so it is necessary to continue like this.
06:01B&B Hotels, an international chain with more than 850 structures around the world
06:05and 78 in Italy,
06:07inaugurates the B&B Hotel Settimo Turinese.
06:10Located in a strategic position, 20 minutes from the center of Turin,
06:13a short distance from the airport of Caselle,
06:15from the industrial pole of the city
06:17and less than 10 minutes from the Allianz Stadium
06:19and from the Turin Outlet Village,
06:21it offers ideal logistics for travel throughout the area.
06:24The hotel has 194 rooms, single, double and triple,
06:28furnished with a modern taste to offer the maximum comfort.
06:31It is also equipped with a large congress center,
06:34ideal for organizing events or corporate meetings.
06:37Among the many services available, the super fast Wi-Fi connection,
06:40the open reception H24,
06:42a rich buffet breakfast, better than a brunch.
06:45In addition, the restaurant offers dishes of international Piedmontese cuisine,
06:49to make every lunch, dinner or coffee break a special moment.
06:52We are very proud of the new Settimo Turinese opening.
06:55It is a structure that offers comfort,
06:58services, hospitality, technology at affordable prices.
07:02We are a destination for business customers,
07:05but also for all those who want to discover Piedmont.
07:09We believe that sustainable tourism is essential
07:12to open up to a public not only national,
07:15but also an international clientele
07:18that is increasingly looking for authentic, sustainable experiences
07:22that allow them to live the local reality.
07:24Recently, we launched a concierge service
07:27that allows customers to discover all the tourist attractions,
07:33restaurants, museums, cultural sites,
07:38the aspects of nature that can be discovered in the territory,
07:42which allows the customer to live an authentic experience.
07:45Last year, we launched a rewards program for our customers,
07:51which allows them to have a whole series of benefits
07:54when they return to our chain.
07:57We offer very important moments where the customer can know,
08:01at absolutely advantageous prices,
08:03the hotels in the entire international chain
08:06and also at the national level in Italy.
08:09To cut the ribbon of the B&B Hotel Settimo Turinese,
08:12the mayor Elena Piastra.
08:14A new investment like this is important news,
08:17especially because our territory continues to have
08:21a large number of industrial tourists.
08:23We are talking about at least 150,000 people a year
08:26who naturally have needs,
08:28and some needs are really connected to the theme of welcome,
08:31their hospitality.
08:34Thanks to the generative artificial intelligence,
08:36Sisal Numera, the artificial intelligence system
08:39integrated in the Super Enalotto and Giochi app,
08:41revolutionizes the numerical interpretation of dreams,
08:44offering players a completely new way of interacting
08:48with the Super Enalotto and with their imagination.
08:51Sisal Numera is a virtual assistant powered by
08:55generative artificial intelligence,
08:57created to revolutionize the gaming experience of the Super Enalotto.
09:02Its purpose is to transform the player's personal story
09:07into significant numbers,
09:09thus offering players a new way of interacting with the game
09:13and also with their imagination.
09:16The innovative aspect of Numera lies in the ability
09:19to modernize and digitize a traditional ritual.
09:25This approach not only preserves the cultural value
09:31of the numerical interpretation of dreams,
09:33but also renews it, offering players a more up-to-date,
09:38immediate and convergent way of participating.
09:41Numera becomes like a bridge between the past and the future,
09:46able to reinterpret traditions with modern tools,
09:51adapting them to the needs and languages of an ever more digital generation.
10:00The first is the story.
10:02The player describes their dream using a natural language,
10:08without having to interpret it personally.
10:10The second phase is the analysis of the dream.
10:14What does Numera do?
10:15It examines the player's story and extracts the main elements.
10:21They can be symbols, themes, key ideas, key words.
10:25In the third phase, it associates these elements with specific numbers,
10:31creating the player's personalized basket.
10:35Finally, Numera returns the generated numbers
10:39with a clear and detailed description of the generated number,
10:45thus making each game session a personalized moment of discovery.
10:51It is clear that at this point the player can decide
10:54to play the basket generated by Numera or choose another one.