• 2 days ago
(Adnkronos) - “Il patrimonio immateriale culturale è un motore per la nostra crescita, basti pensare a quello che generano tutti gli eventi che vengono organizzati nei piccoli centri; è volano per l'economia ma è anche un momento sociale importante per raccontare la nostra storia che risiede nei cuori di tutta la gente che vive quel luogo” ha detto Antonino La Spina, presidente UNPLI alla presentazione presso la Camera dei Deputati dello spot della campagna di comunicazione dell’UNPLI che andrà in onda dal 7 dicembre al 4 gennaio.

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00:00A spot to value our great cultural and material heritage, but more than anything else to make
00:11the communities aware of the great value that lies in every territory.
00:18Our great heritage, which is that of local identity, which is that of our history,
00:24which is that of our traditions, which is a value that goes beyond every limit.
00:30And that is why we must also be aware of the fragility of this heritage,
00:36because obviously it has very strong criticisms, and that we must be able to preserve,
00:43to protect, but also to promote.
00:46Because obviously it can also be an engine for our growth, for the economy,
00:52because thinking about what all the events that are organized in small centers generate,
00:59this is a great engine for the economy, but it is also an important moment
01:06in a social way, in an aggregative way.
01:10And it is also a moment that wants to tell our story,
01:15which lies in the hearts of all the people who live in that place.
01:20And so, from this point of view, I believe that this operation wants to enter the hearts of people.
01:29This spot wants to make local communities more aware of their heritage.
01:37We also want all small artisans to feel really part of this heritage,
01:44because there are so many small artisans, so many small artisans
01:50who are really disappearing today, and they are small pearls that our time must necessarily preserve.
01:59And so, in this sense, I believe that the spot, but more than that,
02:05the people who work around this project, through censorship,
02:10will do a job of gathering, but above all of disseminating these values.
02:16And so, I believe that we must all, in small centers, in large centers,
02:21be aware of this important heritage that we have at the national level.

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