(Adnkronos) - In occasione della 41esima assemblea dell’Associazione nazionale dei comuni italiani - Anci, Amazon ha raccontato il suo impegno a favore della transizione digitale delle piccole e medie imprese italiane, che passa anche per il supporto alla formazione. Oggi la digitalizzazione rappresenta infatti un fattore competitivo imprescindibile per le imprese che vogliano poter guardare al mercato estero, oltre a quello nazionale.
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00:00Digitalization is increasingly a competitive factor for companies, essential to be able
00:10to look at the foreign market in addition to the national one.
00:13It is therefore important to invest in training and in the digital transition.
00:17For small and medium-sized companies, which represent a large part of the Italian entrepreneurial
00:21fabric, this is not always an easy step that requires support.
00:26We spoke about this during the 41st National Assembly of the Italian Communities.
00:31One of the great challenges of the municipalities is to live in a positive way the digital transition
00:38to allow a modernization of services, to guarantee better access by the communities
00:45to advanced services and to do this it is essential that there are efficient, open,
00:54capable of adapting to the many diversities of our municipalities and our territories.
01:01Therefore, the role of Amazon is also an important role because it allows many municipalities
01:06to start a process and conclude it in the direction of innovation and improvement of services.
01:13Amazon has taken part in the work of the Assembly plenary, telling its commitment
01:18in favor of the digitalization of small and medium-sized Italian companies, which also includes training.
01:23I believe that Amazon is a fundamental tool available to small and medium-sized Italian companies.
01:29There are 21,000 that sell every day through our website because we can really help them
01:38to digitalize and internationalize.
01:41So technology is a tool and it is important that companies understand it and are able
01:47to use it to the best.
01:50We already see very positive results.
01:52Last year, the export of Italian SMEs through Amazon reached 1.2 billion,
01:58growing by 25% year on year.
02:01There is still a lot to do and we strongly believe in the role of training
02:06because often what is missing are not the tools, but the ability to use them.
02:11So what we want to do is also help on this front, so we have just announced
02:16that in the next two years we will continue to work a lot in training,
02:22starting not only from entrepreneurs that we already help to train every day,
02:28but even starting a little bit from behind, so even from schools.
02:33In short, training in general is very important.
02:36Knowing how to use digital tools is really what will make the difference
02:41between the possibility of using new technologies to the best.