(Adnkronos) - Secondo l’Ad di Eicma e Vicepresidente di Ancma Paolo Magri, il salone è lo specchio del mercato dove c’è una competizione molto forte. Sottolinea poi come le aziende cinesi stiano crescendo, ma dal punto di vista dei brand giapponesi ed europei quello che conta è il saper fare moto di alta gamma, anche se non bisogna sedersi sugli allori.
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00:00What is EICMA?
00:03First of all, EICMA is simply the mirror of the market.
00:07It represents what is happening on the market with the natural competition between new players and more traditional players.
00:16So, let's say that we have the merit of synthesizing in a few days a photograph, a representation of the important market.
00:26Certainly, there is a very strong competition.
00:31Chinese companies are growing.
00:34They certainly have the ability and the state aid that make them particularly competitive.
00:44They have many collaborations with European companies, so they are starting to have a certain technology.
00:51However, from the point of view of Europeans and Japanese, the Italian know-how and the high-end motorcycle know-how are priceless at the moment.
01:05But I would not fall asleep on the old days.