(Adnkronos) - Il sito di Poste Italiane cambia volto con un restyling pensato per migliorare l’esperienza degli oltre 26 milioni di visitatori unici mensili. Il nuovo design, in linea con le ultime tendenze digitali, offre un’architettura ottimizzata per dispositivi mobili, rendendo la navigazione più semplice e accessibile
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00:00Poste.it is redoing its look to offer a more modern and intuitive experience to its 26 million unique visitors per month.
00:08Together with the new super app of Poste.it, Poste.it is already a reference point for millions of families, businesses and administrations,
00:15and is stably in the top 10 of the most visited sites.
00:19The new restyling involves the area dedicated to the consumer clientele,
00:23on the side of the most recent digital trends, adopting an optimized architecture for mobile devices,
00:29from which 70% of the traffic comes.
00:32With new pages designed to facilitate the understanding of the offer and the choice of purchase.
00:37The new site Poste.it also adopts a modular design,
00:41connected by a small menu capable of offering a simpler navigation,
00:45thanks to the use of textual content and graphic elements accessible to everyone.
00:50The icons and illustrations recall the elements of the super app of Poste.it,
00:55resulting in this way coherent and familiar to users who use both channels.
01:00Also redesigned the new personal area MyPoste,
01:04to guarantee an immediate and unitary view of the product portfolio,
01:08and quick access to the most used operations.
01:11Simple, fast, intuitive, the new website of Poste.it is therefore renewed in the wake of the digitization of services,
01:19which with the new industrial plan guides the transformation of Italian posts
01:24on the growth model of the first Italian platform company.