TikTok Dinner - Danielle Misher bringing Will Smith and Martin Lawrence around influencers to 'feel like themselves 'during Bad Boys promotion
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00:00You know, Anyone But You is a different movie.
00:04It's a movie that is all of this, you know,
00:07kind of new talent, it is new IP,
00:10it is kind of capturing the zeitgeist as it goes,
00:12but Bad Boys Ride or Die is a franchise
00:15that is known and beloved.
00:17So how did you all approach this particular campaign?
00:21Well, with this movie,
00:25we had a star who had been out of the spotlight
00:29for a minute, so we had to think about
00:33how to reintroduce that.
00:36And we had, we realized that these two guys together
00:42have such great chemistry and it was really important
00:44to make sure that the audience, we reminded the audience
00:48about how much they loved these two characters.
00:52So with the teams next to me,
00:55we organized our first thing out of the gate
00:59was an influencer event before we launched the trailer.
01:03And instead of, you know, the traditional way
01:06of putting the actors in front of press
01:08where they might sort of have their guards up,
01:11we really wanted to have them around influencers
01:16so they could just sort of be themselves
01:18and you could remember what you loved about these two guys.
01:21And so we did this influencer event to launch the trailer
01:26and the minute you saw Will and Martin together,
01:30you just sort of remembered what you loved about them.
01:33They have a longstanding friendship.
01:35They have so much chemistry and just seeing them together,
01:39you just want to sort of hang out with them
01:41and you want to go to the theater
01:43and watch them for a couple hours.
01:45They just, there's so much authenticity
01:47with their friendship and their chemistry
01:49and that was really important to get across to the audience.