The Celebrity Apprentice features celebrity candidates vying for the title of Donald Trump's, "Best Business Brain," with the winner donating their proceeds to charity.
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00:00Tonight, begins a season of The Apprentice like never before.
00:07This time on The Apprentice, I've issued a challenge to 14 of the world's most successful
00:13celebrities to prove that they have what it takes to make it big in my world.
00:19Hey John, good to see y'all.
00:22Stars that have made their mark beyond the spotlight.
00:26Heavyweight boxing champion Lennox Lewis.
00:29Playmate of the year, Tiffany Fallon.
00:32Ultimate fighter and sportswear mogul, Tito Ortiz.
00:36That was an old school beat down right there.
00:39Star of Taxi and best selling author, Marilu Henner.
00:43Multi-platinum country star, Trace Atkins.
00:46I don't think I've been any more apprehensive about anything I've ever done.
00:50The apprehensive apprentice, that's me.
00:52Notorious tabloid journalist and Judge of America's Got Talent, Piers Morgan.
00:58You called me a fat Italian.
00:59I didn't call you fat.
01:00Why did you call him?
01:01I called him a very fat Italian.
01:02Marketing genius and Kiss legend, Gene Simmons.
01:06It's aptly named show business, the business of show.
01:11Softball gold medalist, Jenny Finch.
01:13Come on boy.
01:15Actor, author and entrepreneur, Stephen Baldwin.
01:19That's beautiful, perfect.
01:20Television executive and Latina media tycoon, Nelly Galan.
01:24Oh, I love that shot.
01:26The original supermodel and health pioneer, Carol Ault.
01:30I'm not Carol Ault.
01:31Don't you ever even say that to me.
01:32Soprano star and Broadway headliner, Vincent Pastore.
01:36Am I going to get whacked for this?
01:38I've been whacked before and I'm still around.
01:41Five time Olympic gold medalist, Nadia Kulinich.
01:45And just when you thought it was safe to go back into the boardroom, Omarosa.
01:49What was your name?
01:50Omarosa.
01:51Sorry, I know you're a celebrity.
01:52I just never heard of you.
01:5514 celebrities, 14 egos and more drama than even they can handle.
02:00Get over here.
02:01That arrogant English bastard.
02:03You're in a place of business and we're representing a company.
02:06I'm tired of it, Stephen.
02:08Gone are their agents.
02:09What is it that you said?
02:10Gone are their managers.
02:11I don't want this camera shot.
02:12Honey, don't tell me that.
02:13Gone are their assistants.
02:14You know how to do computer s***?
02:15Nope.
02:16Step right up, ladies and gentlemen.
02:17This time, the battle is to raise millions for the charity of their choice.
02:22Daddy, daddy.
02:25Reminded me why I'm doing this for that six year old.
02:29My brother passed away last year and this charity is in memory of him.
02:34Hundreds of thousands of dollars would put this charity on the map.
02:37I present this check to you.
02:39Are you kidding?
02:40$50,000?
02:41Oh my gosh.
02:43To win this game, they'll have to rely on their wit.
02:46It's so hot.
02:47I need some heavy hitter people to come down.
02:50And their celebrity robo-dance.
02:53I call the richest people you know.
02:55I'll pay a thousand each to bring as much money as they can.
02:58$5,000 for a water.
03:00Bishop Branson just called me.
03:01He's giving us $10,000.
03:03But no matter how famous they think they are,
03:05every week, one celebrity will be hearing those dreaded words.
03:09You're fired.
03:20Money, money, money, money.
03:46Welcome to the New York Mercantile Exchange.
03:49The world's largest commodity exchange.
03:52Now, we're all commodities.
03:54I'm a commodity.
03:56Lennox, you're a commodity.
03:58A fighting machine who really took it to a new level.
04:01Trace, how many singles have you had, hits, number one?
04:0423.
04:05You're a commodity, Trace, whether we like it or not.
04:08So commodity is why I hand-picked each one of you to take part in the Celebrity Apprentice.
04:13Now, instead of playing for a job, this time you're playing for charity.
04:18Your favorite charity.
04:20I am here at the Apprentice because I have a wonderful charity that I'm playing for,
04:25which is the Walter Reed Society,
04:27which helps and assists wounded heroes that come back from combat.
04:32In the end, all but one of you will be fired.
04:35Only one of you will become the Celebrity Apprentice.
04:39Now, you are going to be divided male versus female.
04:45You're going back to the Trump Tower.
04:47You're going to set up a team name.
04:50You're going to also choose, very importantly, a project manager.
04:55And, Mr. Trump, I'm going to go on record now and say that I'd like to be the first project manager for the women's team.
04:59Okay, but you're going to have to convince your teammates because maybe they don't want you.
05:02Nobody likes you but me, Omarosa, so maybe they're not going to like you.
05:05Hey, that's all that counts is that you like me.
05:07Okay, that is all that counts, actually.
05:08In this game, that's all that counts, I have to tell you.
05:11Omarosa, what's her name?
05:12Amarosa? Ponderosa?
05:14Whatever her name is.
05:15Nobody knows who she is, so forget about her.
05:18So, go back. I'll see you in a little while in the boardroom. Thank you.
05:28Well, I just thought I'd come prepared because, you know, I'm a prepared person.
05:32I brought props. Try it on.
05:34I wanted hats that would make us look good. See?
05:37I already feel smarter.
05:39I brought us props because sometimes you want to have hats.
05:42You want to have things that sort of show team unity and to brand us together.
05:46I'm a big brander. I'm into branding.
05:48So that way we come in where we can make something else happen.
05:52When Nelly started pulling out those props, I thought, oh, I'm going to lose my mind.
05:56I mean, I love the hats, but I think we should focus on a name.
06:02This is not some dress-up tea party.
06:04This is The Apprentice. Get with it.
06:07How about, like, powerful names?
06:09I want a powerful name.
06:10Mega or explosion or something.
06:14Is there a word for, like, a powerful woman?
06:16Yeah, Omarosa.
06:19I know a lot of people like Omarosa.
06:21She definitely wants to prove to all of us that she's got, you know, a little more power,
06:26a little more knowledge than the rest of us.
06:28Look up dominance, charisma, you know, talent.
06:32Dynamism. Dynamism.
06:34We were just thrown ideas left and right, which I love about this group.
06:38Everyone's very active and love to participate.
06:41What's a Spanish word for expert?
06:43Experto.
06:45Empresario.
06:47Empresario.
06:48I love that word.
06:49Empresario is good.
06:50I love that. Can we do that?
06:52And it works in multiple languages.
06:54An empresario is someone who creates a business and is really a mogul.
06:59It's another word for mogul.
07:00Who likes empresario?
07:05Okay, what about that name?
07:07Gentlemen, anybody have a name?
07:08The Champions.
07:09No, you want something that sounds corporate.
07:11What about the Bada Bing Boys?
07:15Mr. Trump gave us the orders this morning, come up with the name for our team,
07:19and we have a secret weapon, and his name is Gene Simmons.
07:23What about something that's got a mythic quality?
07:27Something like Hydra.
07:29Hydra was the, I think, the three-headed dog that guarded the gateway to hell.
07:34No, that was my ex-wife.
07:38Gene Simmons came up with the name Hydra.
07:40I immediately thought, that's quite a good name.
07:42It sounds quite aggressive.
07:44And we rather like the idea of being this savage beast.
07:48Hydra is not what we thought it was.
07:51Hydra had seven heads.
07:53I think it's good. It was unbeatable.
07:54Even Hercules couldn't beat the Hydra.
07:56Cut off one of our heads.
07:58And another one grows back.
07:59Another one grows.
08:00That's it.
08:01We can never be killed, and we're immortal.
08:02Correct.
08:03What could be better?
08:04We all agree.
08:05Hydra, Hydra.
08:08So, project manager, you'll know I've gone on record that I really want to be the first PM.
08:14I think it's great. I think you should do it.
08:16I think in a business, if you have somebody who's been here before, that's an advantage we have over the guys.
08:21I stepped up to be project manager because I wanted Mr. Trump to know that I'm here to win this game.
08:28And I also wanted him to know that the things that happened in the past are in the past, that I'm a new person.
08:34Everybody agree?
08:35Hi.
08:36Hi.
08:37You got it.
08:38I'm first PM.
08:39We're counting on you.
08:40I'm not going to let you down.
08:44Coming up.
08:45You know who the project managers are.
08:46Omarosa, do you know Steven?
08:48Unfortunately, I do.
08:50No, I do care about the product.
08:52Now that I'm managing this product, we bank on solid sales.
09:05I am very curious about what Donald is going to have us do, because I've watched every Apprentice, every episode, and the game sometimes took a toll on people.
09:24So I can't imagine that he would put celebrities through that, although, you know, maybe.
09:36Team Hydra.
09:37Team Empresaria.
09:39Did I get that right?
09:40Okay.
09:41My daughter Ivanka and my son Donald Jr. will be assisting me during this process.
09:46It looks like Steven and Omarosa have stepped up as project managers.
09:50Omarosa, do you know Steven?
09:52Unfortunately, I do.
09:53Wow.
09:54Not very nice.
09:55Steven, do you know Omarosa?
09:57Of course.
09:58I think she's delightful.
09:59Good.
10:01Very good.
10:02I hope you say that in two weeks from now.
10:04Now, the restaurant business is a $10 billion a year industry in New York City.
10:10Now, a little section of that business, but also a big business, is the hot dog business in New York.
10:17So, you're going to be selling hot dogs.
10:20And the team that makes the most money wins.
10:24A hot dog in New York goes for about a dollar, maybe a little bit more.
10:28You're big celebrities.
10:29You should be able to do an unbelievable business in selling for a lot higher price than that.
10:34And don't forget, you're working for charity.
10:37The team that doesn't sell as much is going to lose a celebrity.
10:41A celebrity will be fired.
10:44Now, let me tell you, I'm in the real estate business.
10:46Real estate, to a large extent, is about location.
10:50Selling hot dogs is about location.
10:53So, pick the right location.
10:55Good luck.
10:56Go.
10:58Steven, good luck.
11:01I won't need it.
11:02Oh, you will.
11:11Impresario.
11:12Teammates.
11:13I love that name.
11:14Did y'all hear their name?
11:16Hydra?
11:17Putting God's name where they think.
11:19I feel very confident in my leadership skills.
11:22I don't want to go in that boardroom.
11:23I'm telling you, I don't want to go in that boardroom.
11:25So, we've got to bring a win home.
11:27Carol, our first order of business is location, and you're our New Yorker.
11:30Okay, the first place I think of, 34th and 7th.
11:33It's just north of Penn Station.
11:35So, you've got Madison Square Garden there.
11:37You have a post office one block over.
11:39I'm the only New Yorker in the group.
11:41I pick the location right by the subway, right by Penn Station,
11:45where every businessman in New York City comes out.
11:48And I'm confident that we should win this one.
11:50Okay, ladies, we've come up with a consensus.
11:54Let's get location first.
11:55Location's key.
11:57We need to choose a place where the big money is.
11:59Radio City.
12:00Rockefeller Center.
12:01Rockefeller Center is Radio City.
12:03Right.
12:04Same place.
12:05I've never actually had a hot dog cart,
12:08but if you get the right location, you can make a buck.
12:12Let's start about the big idea.
12:13So, how would you suggest that we get to use all of our, you know, celebrity, etc.?
12:18I probably wouldn't go with that.
12:21We need to build it on solid business concepts, as opposed to celebrity.
12:27It's called Celebrity Apprentice, and selling celebrity is what always works.
12:31People know what a hot dog looks like.
12:33But, you know, this is the way she wants to run with it, so here we go.
12:38Why are you looking at me like that?
12:40The average person that's going up to get this hot dog,
12:42the thing that's going to attract them to our cart
12:44is the fact that there's some beautiful women selling it.
12:47Take that approach, that who cares about the product.
12:49No, I do care about the product.
12:51Let me finish.
12:52Now that I'm managing this product, we don't bank on the celebrity,
12:56we bank on solid sales skills.
12:59We've had some really negative energy in the room.
13:01I just don't work well with people that are condescending and abrasive.
13:06It doesn't want to make you work harder at anything.
13:09Fine.
13:10And that's the decision that's made.
13:12I'm glad you're picking up what I'm putting down.
13:17What do we do as promotion?
13:19People are going to want to take pictures with us.
13:20No, we don't allow that.
13:21If they give us $25, we'll allow it.
13:23Okay, yeah, we'll allow it.
13:24We'll allow it then.
13:25And by the way, they're paying $100
13:26because they get a picture with Lennox Lewis and an autograph, right?
13:28I'm willing to take a picture with somebody and sell them a hot dog for $25.
13:32Well, then we're going to lose.
13:33We're not going to lose.
13:34We are.
13:35We're going to do value.
13:36Vinnie, the commodity that's most valuable to this is not the food and drink,
13:39it's the celebrities, right?
13:42We've got big, big stars.
13:44The chance to be photographed with Lennox, Tito, Kiss.
13:47You know, we can charge $100 for a hot dog.
13:50If we sell ourselves short, we might get beat.
13:52Okay, but hold on a second.
13:53You have to have people who have $100 in cash in their pocket.
13:57Nobody in New York has $100 in their pocket.
13:59Do me a favor.
14:00It's the richest city in the world.
14:01Hold on.
14:02That's why you all keep telling me.
14:03Hold on.
14:04I'm going to recommend.
14:06Bob, it's Gene Simmons.
14:07Would you do me a favor?
14:08I'd like you to show up and buy a $5,000 hot dog
14:13all of the money goes to charity.
14:15Will you do that for me?
14:17Tomorrow.
14:18Thank you, Bob.
14:19$5,000.
14:21This is what we need, right?
14:23We can make more money.
14:25Might just make a phone call.
14:26Get out of the dollar hot dog business.
14:31I want to know if you will buy an expensive hot dog for charity.
14:37And I need your help because I know you're a big man with a big heart.
14:41It's fun to listen to Gene do his thing.
14:43You know, he's got numbers of very wealthy, powerful people.
14:47And we're tapping into that.
14:49Will you guys hop on a plane and put a check in our hands on the streets of New York?
14:54We're going to crush them.
14:56There's no doubt in my mind.
14:58We're doing well.
14:59We got some money.
15:01It's not in yet.
15:04That's right.
15:10We're doing well.
15:19Come on, guys.
15:20Let's go.
15:22Everybody stop.
15:23One second.
15:24Quarterback's got to talk.
15:25Ready?
15:26Huddle up, guys.
15:27Quick.
15:28Don't break up, guys.
15:29Don't break up.
15:30We jeopardize the whole thing.
15:33Let's put the signs down.
15:34Let's get ourselves ready.
15:35Are the hot dogs prepared?
15:36Are the buns ready?
15:37Yes.
15:38Ladies, we are in business.
15:39Okay, here you go.
15:41We decided to go with an all-American theme.
15:43White t-shirt, some sexy jeans, and a red cap.
15:46Red, white, and blue.
15:48We were all-American girls selling the all-American food, the hot dog.
15:52Let's go.
15:53Big hot dogs.
15:54The best in the city.
15:57Oh, thank you so much.
15:59My first customer.
16:00Our first customer.
16:02Five dollars.
16:04I appreciate you.
16:05We started out selling the hot dogs for five dollars.
16:08Pretty quickly, we started thinking,
16:10okay, well, maybe we can ask for more money.
16:13Okay.
16:14How about ten?
16:15Okay, thank you.
16:16You're giving me 20 for the hot dog.
16:17That's for sure.
16:20This is the most I've got.
16:21Oh, get out of here.
16:22When we saw that we could get 20,
16:24then we started trying to get 100.
16:26$100.
16:27Come over and get your hot dog.
16:29$200.
16:31This gentleman is buying a hot dog for five dollars.
16:34For five hundred dollars.
16:37Thank you so much.
16:38We gave things to people that only had a dollar or two dollars,
16:41but the people that really had a lot to give,
16:43we, like, dug it out of them.
16:45Like, major money.
16:46We have major money.
16:48I'm a rock star.
16:51Oh, God.
16:53Ladies, Mr. Trump is here.
16:55Be calm, cool, and professional.
16:57Our great mayor.
16:58Oh, my God.
17:00Woo!
17:01Mayor Bloomberg and Donald Trump paid a visit.
17:05It was the highlight of his task for me.
17:08As the number one Francophile in this city,
17:11I'm supposed to see whether you guys can cut the mustard.
17:14All right, then.
17:18Very good.
17:19I can't tell whether these are better or worse
17:21than the one the men's are selling
17:23until I have a hot dog with the men.
17:26I can tell you this without seeing the men.
17:28You guys look better.
17:34We got a lot of dogs here.
17:36Oh, no.
17:37Oh, yes.
17:38Oh, no.
17:39Oh, yes.
17:40That's terrible.
17:41Get a celebrity hot dog.
17:42Meet Lennox Lewis.
17:43Tito Ortiz.
17:45Come on, guys.
17:46Don't get a free picture.
17:47Come on, get one for charity.
17:48That's not enough.
17:49Get the ten.
17:50I'll think about it.
17:51Come on.
17:52Let me get a picture with Lennox Lewis.
17:53You give me $15, you take $20.
17:54You still make $5.
17:55That doesn't matter.
17:56Give me $20.
17:57We'll talk about the $20 another time.
17:58You want to take $5 right now?
17:59Sir, you're not really want change out of my bag,
18:01now, do you?
18:02Don't be so embarrassing.
18:03$4?
18:04You're not getting a hot dog for $4.
18:06The reason I'm so keen to charge a premium price
18:09for the hot dogs is to get a load of money in
18:11if Gene's guys don't turn up.
18:13Gene's talking a great game,
18:15but if his people don't turn up,
18:17it is a disaster.
18:18Okay, how much you got?
18:19I got five.
18:20No, four.
18:21Some ones, whatever one.
18:22What do you want?
18:23Okay, I can't deal with the minutia.
18:26If they show up, cool.
18:27If not, there's nothing I can do.
18:36Celebrity hot dogs for charity, baby.
18:38Let's go.
18:39What did we get, ladies?
18:40A hundred bucks, a hundred dollars.
18:42I knew we'd get a hundred dollars
18:43off the people of New York.
18:45It was shaky in the very beginning,
18:46but now it's going very well.
18:48I don't think anybody in the world
18:49has sold a hot dog as quick as we have.
18:51Hot dogs for charity!
18:57Got about another hour left.
18:59The lunch crowd just started coming in.
19:01Everybody's working in unison.
19:03The team's coming together great.
19:05Team Hydra, baby.
19:06Hot dogs for charity.
19:07Now, how much you got?
19:08I got a hundred.
19:09Thank you very much.
19:10A hundred dollars.
19:11Go through and get your picture
19:12with whoever you like, okay?
19:13I got a dog coming at you.
19:15One hundred dollars!
19:16One hundred dollars!
19:17Because New York is such a melting pot,
19:19you know, there's country music people walking by,
19:22KISS fans walking by,
19:24UFC fans walking by,
19:25so, you know, we had a real mixture.
19:28This is getting crazy.
19:33Meet Donald Trump, everybody!
19:35Meet the mayor of New York, Mayor Bloomberg!
19:38Hey, Mayor Bloomberg, how are you, sir?
19:41Very nice of you gentlemen to come out.
19:43The question is, is this the best hot dog
19:46or is the best hot dog sold
19:48by all of those gorgeous women
19:50at the last hot dog stand?
19:55Very good.
19:56And I'll bet he'll never reveal the answer.
20:00And that's why you're the mayor of New York.
20:03There you go.
20:09Hot dogs!
20:10Just give me two of mustard and kraut.
20:12Kraut and mustard.
20:13Come on, guys, you want a hot dog?
20:15How could you turn down Tiffany Fallon,
20:17playmate of the year?
20:18Hot dogs, chips, water, drinks.
20:23Hi!
20:24She is not selling the way she wants to.
20:27Tiffany, can you slow down a little bit?
20:29We just got people standing there.
20:30Just walk up and pull them in.
20:32Tiffany, for somebody to sell an ass in magazines,
20:35sure couldn't sell a hot dog to save her life.
20:37I couldn't get her to go out there
20:39and sell and sell and sell.
20:41We've got hot dogs, baby!
20:43Ready to go, hot dogs!
20:45One hot dog for $5?
20:46You're gonna get a water for $5?
20:48The girls are gonna go.
20:49They gotta upsell, though.
20:50We've gotten a lot of cats.
20:51We've gotten a few big ones, but we need more.
20:53It just doesn't feel like enough.
20:57Omarosa didn't want to, you know, focus on celebrity.
21:00The southeast corner, okay?
21:02But I figure I'm better off on the phone
21:04and call the contacts that I have.
21:06So, you want to get a hot dog?
21:08We have a high roller table.
21:09A high roller table, I mean.
21:11I figured, I figured that appealed to you.
21:13So what do you think?
21:14The boy, the guys?
21:15What's this?
21:16That's it.
21:17That's good.
21:18But how much is this?
21:19What it says right there is $5,000.
21:21$5,000.
21:22$5,000.
21:25$5,000 for a water.
21:27Whoo!
21:30Are you kidding me?
21:31Oh, my God!
21:33What do you want?
21:34No, another five?
21:35Another five.
21:36Thank you so much.
21:37A bottle of water.
21:38Whoo!
21:39I love you, Mary Lou.
21:41Thank you so much.
21:42I love you.
21:43Thank you so much.
21:46Jenna Jamison is here.
21:47Jenna Jamison, ladies and gentlemen.
21:50I am here in New York City.
21:52I'm here to support Pete Ortiz, who's my boyfriend, over here.
21:56Hey, Lennox.
21:57My girl, Jenna.
21:58Jenna Jamison gives us $200, ladies and gentlemen.
22:01Anything for charity and anything for my man.
22:05Gene, what do you guys see?
22:07Hello, John.
22:08Hi, how are you?
22:09Nice to see you.
22:10Major sale happening in front of my eyes.
22:12Gene Simmons is about to get a huge check.
22:14Come and get a hot dog and do the right thing.
22:17Step up and proudly tell him how much a hot dog is worth to you.
22:22The hot dog today is worth $10,000.
22:24Yeah!
22:25$10,000 everybody!
22:27He gets his hot dog first.
22:29Thank you very much.
22:30$10,000 for the children in the hot dog.
22:33Some of us can knock on some doors, and some doors will open more because of who's knocking on the door.
22:39$5,000.
22:40$5,000!
22:41We have a $5,000 hot dog van.
22:45It's not the vacuum cleaner that gets sold.
22:48It is the vacuum cleaner salesman that sells the vacuum cleaner.
22:52I'm the salesman, baby.
22:54Count it off.
22:55Five grand.
22:56$5,000 this man is giving us in cash, ladies and gentlemen.
23:01We did pretty well.
23:02I mean, you know, it seemed to be loads of money coming in,
23:04but what I keep thinking, if the girls have got one very rich donator
23:08who turns up and gives them $100,000, we're wiped away.
23:12I don't like that feeling.
23:15Woo!
23:18Woo!
23:20We have David Wright here in the house.
23:22I'm Rose with David Wright.
23:24Oh, my God, you're so hot.
23:26You're a friend of Jenny's?
23:28David Wright is the third baseman for the New York Mets.
23:30I was thinking of big baseball players, and who's bigger in New York than David Wright?
23:35So I was super excited about coming across his number and hoping that he would come out and visit us.
23:39How about we'll make a nice donation, and then the next, you know, however many people come up, free hot dogs.
23:45Okay.
23:46David Wright would like to treat.
23:47He would like to make a donation and then just treat.
23:49That would be great, because we only have 10 minutes left.
23:51Okay.
23:52Free hot dogs!
23:54He just bought our cart out.
23:56David Wright bought out the cart of hot dogs and started handing them out.
23:59Thanks to David Wright.
24:00How incredible is that?
24:02We're all out of hot dogs.
24:03You dealt it so well.
24:06Put it in a pot.
24:07One, two, three, win!
24:30Welcome to your first boardroom.
24:32Mayor Bloomberg had a great time.
24:34I like both frankfurters, but ultimately, it's how much you sold that counts.
24:38Omarosa, how do you think your team did?
24:40I think we did outstanding.
24:42You think you won?
24:43I would hope so.
24:44Why do you think you won?
24:45Well, we had a great plan, and I think that we executed it in a very effective way.
24:50Stephen, how did Hydra do?
24:52Beyond my expectations, I really give the credit to all the other players.
24:56Tito Ortiz brought his significant other, Jenna Jameson, and that was fun.
25:02That will get the crowds, Tito, won't it?
25:04Of course.
25:05Are you going to marry her, Tito?
25:06Are you going to get a prenup?
25:07Remember that prenup?
25:10Happiness is with that marriage at this time, so, you know, why put the pressure on each other?
25:14You're right about that.
25:16So, let's hear the results.
25:18Don, how did Empresario do?
25:20Well, Empresario sold a total of $17,038.79 worth of hot dogs.
25:28Hold up, guys. Hold up, guys. Hold up. Hold up.
25:30You better hold up, because you don't know.
25:32Ivanka.
25:33Hydra, largely through large donations, raised a total of $52,286.
25:40Wow. That's a drubbing.
25:42Impressive wins.
25:44That's a drubbing.
25:45I concede to defeat.
25:48Just an observation that I have.
25:50I really thought the men were using the celebrity better than the women.
25:55I also like their location much better.
25:57Much more action.
25:58How do you feel about that, Stephen?
26:00Mr. Trump, kudos to Mr. Simmons.
26:03Very impressive in his ability to contact donors, etc., etc.
26:08If we had to do it over, I wouldn't change a thing.
26:11Pierce, let me ask you this question.
26:13Who would you say is the least impressive person on the other side?
26:16Well, we immediately identified their weak link as being Amorosa.
26:19Omarosa, Pierce. If you're going to say my name, say it right.
26:22What's your name?
26:23Omarosa.
26:24Sorry, I know you're a celebrity. I just never heard of you.
26:26So, Amorosa.
26:27And you think Americans have known about you?
26:29Okay, whatever.
26:30Amorosa we identified as the weak link
26:33because I've seen her work on the previous series of Apprentice,
26:36and she's just trouble.
26:37And I've seen your work on that show.
26:39I can't remember the name of it.
26:40And you haven't been impressive either.
26:42In fact, they call you the British ass.
26:44Whatever. It's the number one show in America this summer.
26:47I'm happy with that.
26:48Amorosa, in Apprentice 1, I remember you selling lemonade.
26:51And I remember the women crushed the men because sex sells.
26:54You have one of the most beautiful athletes ever,
26:56a playboy centerfold,
26:57and one of the best supermodels of all time.
26:59You'll remember from the first season that we were heavily criticized
27:02for using our sex and not using our brains.
27:04So I learned that lesson from the first season,
27:06and I balanced that with what my marketing team
27:09wanted to implement in this particular task.
27:11But they killed you, Amorosa.
27:14Now the combined earnings from both teams in this task
27:17was $69,324.
27:20An Apprentice all-time record.
27:23I'm going to give you a little surprise, Stephen.
27:26All the money that was raised is all going to go to your charity.
27:31Okay?
27:32Congratulations.
27:35And obviously that's because you're the team leader,
27:38and we are going to do that over the coming weeks.
27:41When the project manager wins, you take the risk,
27:44you take all of the negatives, but you also take the positives.
27:47What's the name of the charity?
27:48On behalf of my mother,
27:50it's the Carol M. Baldwin Breast Cancer Research Fund.
27:53By the way, I met her. She's a terrific woman.
27:55Thank you. She is.
27:56Congratulations, Hydra.
27:58It's time to celebrate,
28:00and you'll be able to watch everything going on in here
28:03from the comfort of your war room.
28:05You just watch, if you want.
28:07But go back to the room.
28:08Oh, we want to watch.
28:10You'll be watching. You'll be watching.
28:12Ladies, stay here.
28:14One of you is about to be fired.
28:24Amorosa, what happened?
28:38We had a plan.
28:40The implementation wasn't as strong.
28:42We worked hard, but it just wasn't enough.
28:44Were you disappointed with some of the members of your team,
28:47or not particularly?
28:49I was disappointed with several of the members,
28:51and I was surprised by how other members stepped up.
28:53Who stepped up, first of all?
28:55Mary Lou.
28:57Mary Lou came in with a sale for $5,000,
29:01and she followed that up.
29:03So you did a little bit of what they did.
29:05I sold two waters, actually, for $5,000 a piece.
29:07$5,000 a piece?
29:08A piece.
29:09So you raised $10,000.
29:10$10,000 and a hot dog.
29:11Well, $10,000 is like 60% of what you raised.
29:14And one for $1,000, a hot dog.
29:16Great job.
29:18Who else did a good job?
29:19On the technical side, Nelly.
29:21She was solid, she was really focused,
29:24and she kept us on task.
29:25Well, let me ask you then the obvious question.
29:27Who did a poor job?
29:31Tiffany, who I think is a great commodity,
29:34was not a great salesperson.
29:35A commodity in what way?
29:36She's beautiful?
29:37Well, she is former Playmate of the Year,
29:40and I don't know if you mind me saying this,
29:43but in that magazine, you're presenting sex.
29:46And you're selling the obvious.
29:47You're selling yourself.
29:48And she didn't do that.
29:49No, she didn't.
29:50Omarosa, a few minutes ago,
29:51you said that you didn't want to do that
29:53because in the first Apprentice,
29:54you were criticized for doing that,
29:56and now you're saying that she should have been selling sex.
29:58Let me make the difference.
29:59Here's the difference.
30:00When Lennox was standing out, he was boxing.
30:03That's his brand.
30:04When Tito was out there, he's an ultimate fighter.
30:06That's his brand.
30:07The bottom line is, he's a Playmate of the Year.
30:09That's her brand.
30:10Omarosa's a survivor like a cockroach.
30:13No matter what you do, you cannot kill her.
30:17She'll do anything to kill the others.
30:20This is her own teammates.
30:22Unfortunately, when I went to Tiffany over and over again,
30:26we needed more energy.
30:27We needed more of a push.
30:28She did not deliver.
30:29That's not true.
30:30My first hot dog was 50 bucks.
30:33And at the end of the day, what did you bring in for sales?
30:35We weren't asked.
30:36I would say over...
30:38I can tell you it was less than $300.
30:40No, I collected a $200 hot dog.
30:42I collected a $200 hot dog.
30:44And I was disappointed that she did not reach out to her personal network.
30:48I did.
30:49Unfortunately, my contacts can't afford to do the $5,000 donations, which is fine.
30:54But it's the point that we ask everyone across the board.
30:57You have to afford it.
30:58Did you call them?
30:59No, because I'd like to shape them for a different task on a later date.
31:03But there's no guarantee for tomorrow, Tiffany.
31:05You could be fired tonight, and you're saving the biggest contact that you have.
31:09And you could have brought more money in for the charity.
31:11Tiffany, I will say this.
31:12You're very beautiful, but you're very low-key in terms of your beauty compared to playmates of the year.
31:17I've known a lot of playmates of the year.
31:18I'm sure you have.
31:19You're not very overstated.
31:20And I think that's actually a nice thing.
31:21I'm not saying that negatively.
31:23We were asked to wear a certain uniform, which I was happy to wear.
31:25But at the same token, we weren't allowed to use our celebrity that often.
31:29Allowed to use?
31:30I actually think the uniforms were a terrible mistake.
31:33They just didn't do anything to show who you were.
31:35I mean, you're sitting there, you're hiding behind hats.
31:37You've got a big hot dog on your chest.
31:39You were advertising the product.
31:41Hot dog.
31:42Rather than the celebrity.
31:43Again.
31:44Coming from our project manager, Omarosa, she, when we said we wanted to do the red carpet, glam, all that kind of thing,
31:50she said we want to use the celebrity-ness as a cherry on top.
31:54Not as our sailing pitch.
31:56Omarosa, what do you think it was about?
31:58Hot dogs or branding or celebrity?
32:00What do you think it was about?
32:01It was about getting the largest amount of money you could for one transaction.
32:06And I paid $1,000.
32:07Let me ask you this.
32:08Is that about hot dogs or is it about celebrity?
32:10I think it's about celebrity.
32:14So, Nelly, what do you think?
32:16Omarosa made a decision.
32:17As it turns out, that decision was probably not the best choice.
32:21However, everything else she did in the entire thing was perfection.
32:25I think it's about leadership.
32:26And Omarosa did display leadership, incredible leadership.
32:30I don't think everyone that's sitting here can honestly tell me that you're ready to be a leader.
32:34But you can't have seven leaders.
32:35Who is not ready to be a leader?
32:37Tiffany.
32:38Tiffany.
32:39But I tell you one thing.
32:41If I was a leader, I wouldn't be as condescending as Omarosa was.
32:45Well, if you weren't so immature, I wouldn't need to be condescending.
32:48All you have to do is listen.
32:49Tiffany is toast.
32:51She's a lovely girl, but she's not defended herself properly.
32:54She hasn't.
32:55Well, she's not.
32:56She should have gone on the attack.
32:57She's not a mean chick.
32:58Why did you ultimately pick that location?
33:00I thought it was terrible.
33:01We deferred to Carol for the location.
33:03Did you defer to Carol?
33:04No, we did not.
33:05Wait, wait, wait, stop.
33:06Because I don't want you to step away from the fact that you took lead on location.
33:10Did you not?
33:11I didn't take lead.
33:12You gave me lead on location because I was from New York.
33:14You didn't?
33:15You started giving us coaching lessons about New York.
33:17And you were the self-proclaimed New Yorker.
33:19I tutored you on the locations.
33:20You asked me about the locations.
33:21I gave you everything.
33:22And now you're cowering from the fact that you chose that location.
33:23I'm not cowering at all.
33:24Don't you ever even say that to me.
33:25Then you step up and say that you chose that location.
33:26What I'm saying to you is I gave you all the information about each of the areas that we chose.
33:30Do you think you gave them the right information about location?
33:33Absolutely.
33:34Because you really would know location.
33:35I would know the location better than you.
33:36What I gave them about 34th and 7th was...
33:38Well, it's not a good location, in my opinion.
33:40Anywhere near Penn Station.
33:41Yeah, you can make the $1 sale to the tourist who's coming into New York maybe around noon.
33:45But it's a very poor location.
33:48Omarosa, I want you to pick two people.
33:51And then I'm going to ask everybody to leave, including you and the two people.
33:54And I'm going to ask you and the two people to come back.
33:57Mr. Trump, my two people, of course, Carol and Tiffany.
34:02Okay.
34:03Everyone leave and the three of you will come right back.
34:18That's it. We won't say any more now.
34:20Omarosa, Tiffany, Carol. Tiffany's gone.
34:23She may want to take Carol out now.
34:26No, she won't.
34:27Who's more combative.
34:28She needs Carol because Carol knows New York.
34:30Those girls have now gone public slugging each other off.
34:33We can disagree in here, but we have not publicly had a go at each other.
34:38And that's a massive advantage, right?
34:40If you thought the first part was fun, wait till you see this part.
34:43It gets better.
34:53Annette, let him come in, please.
35:01So, Omarosa, what do you have to say for yourself?
35:03You know, everybody likes the comfort of being a follower without the discomfort of being a leader.
35:11I stepped up. I took a risk.
35:13We lost.
35:14But I take accountability for the plan that I put in place.
35:17And I look to these ladies, to my team, to implement it.
35:20And we just came up short.
35:22What do you think, Carol?
35:23I think I stepped up in every moment that I could.
35:25When there was a void to be filled, I stepped in.
35:28When I disagreed with something, I said so.
35:30But, ultimately, Omarosa was our leader.
35:33And I would always defer to her because she was making the ultimate decision.
35:37You don't like Omarosa very much, do you?
35:39I have nothing against Omarosa.
35:40I have the utmost respect for what she's accomplished on The Apprentice.
35:44However, I don't like Omarosa.
35:47I don't like Omarosa.
35:49I have the utmost respect for what she's accomplished on The Apprentice.
35:52However, I just felt that that got in the way a bit.
35:55I think that she was very secure in what she was doing and almost overly secure.
35:59They all loved the fact that I had been on the show.
36:02They tried to exploit me for that and extract information from it.
36:05Not exploit.
36:06And now she sits here and says it's a liability.
36:08It ultimately appeared it would be.
36:11Well, because it's convenient because you're sitting in front of Donald Trump.
36:13No, because it's now the end of the task.
36:15So I saw what the problems were.
36:17I shared information with you all.
36:19And now you have the audacity to sit here and criticize me for being helpful.
36:23Tiffany, you look a little scared.
36:24You know, you're dealing with two people that are a little older than you.
36:27Two people that have been through the wars.
36:29You really haven't been through the wars.
36:31And I can see that.
36:32Do you feel a little nervous or a little scared being with these two?
36:35Not at all.
36:36Not at all.
36:37And by the way, I have to tell you, Carol, I'm very impressed with you.
36:39I mean, she's tough.
36:40And Omarosa, you have to say that.
36:42She's fighting.
36:43She's fighting.
36:44She's fought for two days.
36:45Come on.
36:46I think across the board, everyone worked really hard.
36:48At the end of the day, we were mentally and physically exhausted.
36:51Am I scared of anybody?
36:52Were you exhausted?
36:53Heck no.
36:54I was in the pageant system.
36:55Don't get exhausted.
36:56Don't even talk about exhaustion.
36:57Don't even say you were exhausted.
36:58Just put it out of your mouth.
36:59Well, we worked very physically hard in engaging with these people.
37:02Did you undersell relative to the other people on your team?
37:05There's no way of knowing because as far as Mary Lou is concerned, she brought in the biggest dollar.
37:10And thank God, not all of us have those contacts.
37:12Hey, look, you have one of the greatest contacts.
37:14I do?
37:15He's a friend of mine.
37:16You could call him up.
37:17You could say, would you do me a favor?
37:18Would you buy a hot dog for $10,000?
37:20It's for a charity, blah, blah, blah.
37:21Right?
37:22And you never did that.
37:23And I think he would have been the first.
37:24He probably would have said, no, I'll give you $100,000.
37:26We made a group decision to be very careful.
37:29Who made that decision?
37:30Because the men made the opposite decision and they kicked your ass.
37:33Who told you to not do that?
37:35We were consciously aware of the fact that if we remained in this competition,
37:38we wanted to use our resources to the best of our ability.
37:42Asking Mr. Hefner to buy a $10,000 hot dog right now.
37:45You should have done it.
37:46You would have done it.
37:47So you were holding back for another task.
37:49I was holding back for a bigger task.
37:51Yeah, but a lot of times, there's no bigger task.
37:53In the meantime, you may be fired.
37:54Right?
37:55What's the bigger task?
37:56This is true.
37:57You may be watching the bigger task.
37:58I understand that.
37:59You're not going to win by selling $2 hot dogs.
38:01And we talked about that upselling.
38:03And I learned that from Omarosa.
38:05I wanted them to sell at $1,000, $5,000.
38:08You respect Omarosa, don't you?
38:09I do.
38:10I do.
38:11I respect.
38:12I think, Carol, you, in a certain way, respect.
38:13I do, too.
38:14You probably hate her, but you respect her.
38:15No, I don't hate her.
38:16You hate her.
38:17Be honest.
38:18Give me a break.
38:20Omarosa, if you were me, who would you fire?
38:23You know, I actually think that Tiffany has potential.
38:26She has an open mind.
38:28And I think she wants to be here.
38:30Carol, I just think that she should probably go.
38:36All right, let me just make a decision.
38:38Because, to be honest, it's not the easiest one.
38:42I'm disappointed that Omarosa didn't do a better job as the captain.
38:47I'm disappointed that you didn't do a better job in terms of being a New Yorker
38:52and giving them the right location.
38:54And I can't say I'm disappointed in Tiffany,
38:58because she's young and she's against these two killers,
39:01and they're killers.
39:03But I'm disappointed that you didn't call a very good friend of mine, Hugh Hefner,
39:08and say, sir, would you contribute?
39:10Forget about saving it for later.
39:12There is no later.
39:13This is the time.
39:14So I say, Tiffany, you're fired.
39:16Thank you, Mr. Trump, for having me.
39:18Thank you very much, too.
39:20Okay, thank you very much.
39:21Good luck, Tiffany.
39:28She's a nice person, and unfortunately the nicest person is going home.
39:32But oftentimes in business that's the way it works, sadly.
39:41Good luck.
39:54We've got to make a pact before we go in there.
39:56We leave it in the boardroom.
39:57Absolutely.
39:58Yeah.
39:59Yeah, yeah, yeah, absolutely.
40:01I'm back.
40:10incredibly disappointing and frustrating to be the first one fired out of the boardroom.
40:17I did what was asked of me. I did it thoroughly and the bottom line is we brought in a lot of
40:24money but we just didn't bring in enough. I'm headed home. I enjoyed it. It was an honor. Onward.