The foods we love could soon be gone forever, say Fairtrade Foundation
Have you ever stopped to think about the foods we're enjoying right now that might not be around forever?
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00:00Farmers and producers in low-income countries who are growing coffee and cocoa for, as you say,
00:06much-loved products here in the UK are experiencing extreme weather events. It is harder for them to
00:13farm to produce the same amount of their products as they used to, so they do really need our
00:18support. Viewers at home can go and choose fair trade products. It means those farmers receive a
00:23fair price for what they have produced and they have additional income to invest in their
00:27communities to make them stronger and more resilient to the impacts of climate change,
00:31meaning that those products will be around for years to come. So it's really important that we
00:36support those farmers and producers today to ensure our favourite products will be around
00:40for years to come. The Foundation supports more than 10 million people globally, meaning producers
00:45can invest in healthcare, education and local communities, allowing them to continue to produce
00:50the food we love. So the farmers and producers that are making our favourite products like coffee,
00:55like bananas, like chocolate, they are in some of the toughest environments in the world,
01:00in low-income countries. We're talking about places like the west of Africa, east of Africa,
01:05Latin America. They are experiencing higher temperatures, more erratic rainfall,
01:12lots of different conditions, which makes it harder for them to produce those products,
01:16which we really want to rely on and enjoy in the UK. There are now almost 5,000 fair trade products
01:22here, the most popular being bananas, then chocolate and coffee. And to support more
01:27producers of these favourites is this two-week campaign. Fair Trade Fortnight is a campaign
01:32calling on everyone to be the change. You can choose a fair trade product, you can look for
01:37the label and you know that those farmers are being paid a fair price. If you're an MP, we're
01:42asking you to pledge to be the change. So listeners at home send an email to their MP asking them to
01:48sign the be the change pledge. And if you're a business, you can source more fair trade products
01:53and work together to support those farmers to receive a fair price and to adapt to the
01:57impacts of climate change.