The first Saturday following the festive period is known as Sunshine Saturday, and this is because it’s reportedly known as the busiest day for holiday bookings in the UK. According to research by American Express, more than 12 million Brits have already booked flights, transport, or accommodation for international trips in 2025. It’s also been reported that Brits will spend around £1,753 on the average holiday abroad.
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00:00The first Saturday following the festive period is known as Sunshine Saturday, and this is
00:04because it's reportedly known as the busiest day for holiday bookings in the UK. According
00:09to research by American Express, more than 12 million Brits have already booked flights,
00:14transport or accommodation for international trips in 2025. It's also been reported that
00:19Brits will spend around £1,753 on the average holiday abroad. In 2024, the popular holiday
00:26trend seems to be swapping expensive, idyllic locations for more budget-friendly options.
00:31In this year, travel companies are predicting holidaymakers to make lots of detours in adding
00:37smaller locations to their itineraries. Expedia reported that these destinations included
00:42Wakato from Auckland and Girona for those holidaying in Barcelona. Abta, the trade association
00:48for travel, reported that holidays are considered so important by consumers that they are now
00:53named as the last thing people would want to cut back spending on ahead of clothes shopping
00:58and electric gadgets. So with this in mind, have you booked your holidays for this year?