(Adnkronos) - “La conoscenza degli italiani del lascito solidale è cresciuta molto negli ultimi anni ed è cresciuto l'orientamento positivo verso il lascito, questo significa che il Comitato e le organizzazioni non profit hanno lavorato molto bene” queste le parole di Paolo Anselmi, fondatore e presidente di Walden Lab e Docente di Marketing Sociale presso l’Università Cattolica di Milano, in occasione della presentazione dell’indagine “Valori, donazioni e lasciti solidali” realizzata da Walden Lab-Eumetra per il Comitato Testamento Solidale e presentata presso la Biblioteca della Camera dei deputati.
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00:00We have been conducting this research for 11 years now, so we have had the opportunity
00:10to see what the trend is, the evolution of the attitudes of the Italians towards the
00:16birth.
00:17And these are positive signals.
00:18First of all, knowledge has grown a lot.
00:22In 2013, the year of the first research, only 58% of Italians knew what a birth was.
00:29Today, we are at 84%, so the vast majority have received the information that puts them
00:37in a position to evaluate this choice.
00:40And this means that they have worked very well, both the committee and the non-profit organizations.
00:46In particular, in recent years, the positive orientation towards birth has also grown,
00:52that is, the willingness to take it into account.
00:56Today, we are at 19% of Italians who say, yes, I could do it, it is a choice that I am
01:02evaluating.
01:03Those who have actually already done it are still a minority, we are between 2% and 3%.
01:09However, it is evident that the positive orientation will almost certainly translate into an effective
01:16choice.
01:17There are two barriers, I would say, two prejudices towards birth.
01:23The first is that it is a choice reserved for those who have no children.
01:28That is, those who have children say, but I cannot take away resources for the future of my children,
01:34an uncertain future, they have a precarious situation.
01:37The solution is quite simple and this also emerges from the research.
01:43The choice of birth must be a choice shared within the family nucleus.
01:48That is, the spouse and children must be involved, it is a choice that is made together, not
01:53that it must be discovered at the time of the opening of the will.
01:58The second prejudice, the second barrier, is that birth is a choice reserved for those
02:04who have great wealth, who are very rich.
02:07We know that this is not true, that even a small birth, as well as a small donation
02:12to value, and it is interesting that this year, for the first time, the percentage of those
02:21who are recognized in this statement has dropped from 40% to 30%, that is, birth as a choice
02:26of those who have strong economic availability.
02:29Working on these two prejudices, and above all, another very interesting and positive
02:37thing that the research gives us is the extremely positive image of the third sector.
02:42The third sector is seen as positive not only from a social point of view, for what it does
02:51to contribute to a more equal, more inclusive, more just society, but also from a cultural
02:58point of view.
02:59As our interviewees tell us, the third sector embodies values that are fundamental to the
03:06sustainability of our society, so the cultural role, the transmission of values and the transmission
03:12of goods are strongly correlated with each other.