Speaking at the official opening of the Malaysian Association of Tour and Travel Agents (MATTA) Fair on Saturday (Sept 7), Sabah Tourism, Culture and Environment Minister Datuk Christina Liew said tourism for Sabah and Sarawak can flourish more if both states continue working together to promote attraction in Borneo.
Sarawak Tourism, Creative Industry and Performing Arts Minister Datuk Seri Abdul Karim Rahman Hamzah said it is easier for both the tourism agencies from the two states to promote tourism under the umbrella of Borneo instead of as their respective states.
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Sarawak Tourism, Creative Industry and Performing Arts Minister Datuk Seri Abdul Karim Rahman Hamzah said it is easier for both the tourism agencies from the two states to promote tourism under the umbrella of Borneo instead of as their respective states.
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NewsTranscript
00:00I am indeed very delighted to be here today at the official opening of Malabar Fair September 2024.
00:11It is wonderful, wonderful to see the tourism industry coming together with such energy and enthusiasm,
00:21highlighting the best what Malaysia has to offer.
00:30Malabar Fair has always been a significant platform for us to promote tourism, and this year is no exception.
00:41We are excited to present the diverse offerings of Sabah, from our breathtaking inland scapes and thrilling adventures,
00:51to our rich cultural heritage and unique wildlife encounters.
00:59I am happy about the opportunities that lie ahead for Sabah and Sarawak.
01:05Like us, we will all work harder to promote our beautiful region, our vibrant culture and our welcoming spirit to the world.
01:20Together we can make Borneo a must-visit destination for travellers from near and far.
01:28We at Sarawak Tourism are especially excited to return, building on the momentum from our previous participation.
01:39I would like to also take this opportunity to recognise, to express our thanks to MATA for their continued effort in organising this fair,
01:51which has become a vital platform for all of us to showcase our unique offering, especially Sabah and Sarawak's offering.
02:02Events like these are crucial in supporting our vision to position Sarawak as a premium travel destination with Malaysia and beyond.
02:16Today I stand before you with immense pride and excitement as we reunite with our esteemed partners from the Sabah Tourism Board
02:28to present Borneo as Malaysia's favourite destination.
02:35The name Borneo in itself is exotic. It's easier when you go to the United States, when you go to Europe.
02:42When you mention Borneo, they know where it is.
02:46If you mention Sarawak, they say, where is this place?
02:49Borneo, everybody knows, the third largest island in the world.
02:53We welcome all of you to Borneo, Malaysia's favourite destination.
03:01Thank you. We're going to count together.
03:043, 2, 1.