Michigan, 1963. Kellogg's and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast. A tale of ambition, betrayal, sugar, and menacing milkmen, Unfrosted stars Jerry Seinfeld in his directorial debut.
Unfrosted is coming to Netflix on May 3.
Unfrosted is coming to Netflix on May 3.
Category
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Short filmTranscript
00:00 Ground control, we are go for launch.
00:03 Three minutes.
00:04 Three.
00:05 Two.
00:07 One.
00:09 Liftoff.
00:11 Liftoff.
00:13 I believe we have split the atom of breakfast.
00:16 In the early 1960s, the American morning was defined by milk and cereal.
00:21 And the two undisputed giants of the cereal world were Kellogg's and Post.
00:26 Major news from the breakfast world.
00:28 The Post cereal company has reportedly invented a shelf-stable fruit pastry breakfast product.
00:33 Now.
00:34 Yeah.
00:35 Boy.
00:37 It's Post.
00:39 They did it.
00:40 I'm about to find my crush.
00:41 The big red K that never stops glaring at me.
00:44 How do you think Post did it?
00:46 There's always a surprise inside the box.
00:48 I wonder if they used xanthan gum.
00:50 Xanthan.
00:51 Kellogg's is entering the race to reinvent breakfast with the help of Steve Schwinn, Chef Boyardee, and Jack LaLange.
00:58 They're stacking the deck with ringers.
01:00 You know Isaiah Lamb from Quaker?
01:02 You Kellogg's people.
01:05 We're about to have some very powerful people very upset.
01:10 You have to win.
01:11 Are you making any progress?
01:12 It's not to scale, but.
01:14 What are you guys, five years old?
01:16 Little John John draws better than that.
01:18 And I think there's something wrong with him.
01:21 Nobody said this was going to be easy.
01:24 We're talking about happy childhoods for millions of American kids.
01:28 The important thing is the name.
01:31 Fruit Magoos.
01:32 What?
01:33 No.
01:34 Heat 'em up and eat 'em ups.
01:35 No sale.
01:36 Oblong Nibblers.
01:37 Is this a joke?
01:38 Whoever gets to the shelves first is going to win this thing.
01:46 Give up the tarts, old man!
01:48 [screaming]
01:50 How did it get this far?
01:52 It's breakfast.
01:53 Things happen.
01:55 Isn't this a cereal company?
01:58 Why did my husband explode?
02:01 [music playing]
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