Michigan 1963, business rivals Kellogg's and Post compete to create a cake that could change breakfast forever.
Category
🎥
Short filmTranscript
00:00 Ground control, we are go for launch.
00:03 Three minutes.
00:04 Three.
00:05 Two.
00:07 One.
00:09 Liftoff.
00:11 Liftoff.
00:13 I believe we have split the atom of breakfast.
00:16 In the early 1960s, the American morning was defined by milk and cereal.
00:21 And the two undisputed giants of the cereal world were Kellogg's and Post.
00:26 Major news from the breakfast world.
00:28 The Post cereal company has reportedly invented a shelf-stable fruit pastry breakfast product.
00:33 Now.
00:34 Yeah.
00:35 Boy.
00:37 It's Post.
00:39 They did it.
00:40 I'm about to find my crush.
00:41 The big red K that never stops glaring at me.
00:44 How do you think Post did it?
00:46 There's always a surprise inside the box.
00:48 I wonder if they used xanthan gum.
00:50 Xanthan.
00:51 Kellogg's is entering the race to reinvent breakfast with the help of Steve Schwinn, Chef Boyardee, and Jack LaLange.
00:58 They're stacking the deck with ringers.
01:00 You know Isaiah Lamb from Quaker?
01:02 You Kellogg's people.
01:05 We're about to have some very powerful people very upset.
01:10 You have to win.
01:11 Are you making any progress?
01:12 It's not to scale, but.
01:14 What are you guys, five years old?
01:16 Little John John draws better than that.
01:18 And I think there's something wrong with him.
01:21 Nobody said this was going to be easy.
01:24 We're talking about happy childhoods for millions of American kids.
01:28 The important thing is the name.
01:31 Fruit Magoos.
01:32 What?
01:33 No.
01:34 Heat 'em up and eat 'em ups.
01:35 No sale.
01:36 Oblong Nibblers.
01:37 Is this a joke?
01:38 Whoever gets to the shelves first is going to win this thing.
01:46 Give up the tarts, old man!
01:48 [screaming]
01:50 How did it get this far?
01:52 It's breakfast.
01:53 Things happen.
01:55 Isn't this a cereal company?
01:58 Why did my husband explode?
02:01 [music playing]
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