Aikman Exclusive: Why Is Dallas No.  1 Sports Business City - video Dailymotion

Troy Aikman video EXCLUSIVE with Bri Amaranthus

Transcript

00:00 Troy, from your very unique perspective, what makes Dallas the number one sports business

00:05 city in America?

00:06 Gosh, there's so much.

00:07 First of all, I just think when you talk about the major sports teams that we have, that

00:12 helps.

00:13 We've got tremendous facilities.

00:14 I think when AT&T Stadium was built, it just opened the doors up for us to be able to host

00:20 some really big events.

00:22 Quite literally, opened doors.

00:23 Yeah, no question.

00:24 We had the Cinema with the Super Bowls, and now the World Cup, and the Final Fours, and

00:30 All-Star Games, and all of that.

00:32 It's centrally located.

00:33 We've got a wonderful airport as well.

00:36 The weather in general is great all year round.

00:41 It's perfect in every way.

00:42 I'm proud to be in Texas.

00:44 Of course, I've been here 35 years, I guess, and love it.

00:49 I've been proud to see what this city's been able to accomplish, and the events that we've

00:53 been able to host.

00:55 Because there was a time when I first got here that we really didn't have those kinds

00:59 of facilities to be able to do that.

01:01 A lot of effort by a lot of people that have pulled it off.

01:04 To receive this recognition is a big deal.

01:06 Yeah, you've definitely seen it develop over your 35 years.

01:10 How have you seen 8Beer really flourish in this community?

01:15 8Beer is doing well.

01:17 I think we're at a time where people are more mindful of what they're eating and what they're

01:22 consuming.

01:24 That's really why I came along and made the beer.

01:28 I just wanted something that created balance for people.

01:32 I'm certainly respectful of what I put into my body.

01:37 Our beer is 100% organic grains.

01:40 It's 90 calories and 2.6 carbs.

01:41 The big thing is we don't have any added syrup or sugars.

01:46 It truly is the best for you beer on the market.

01:49 If you like light beer, you're going to love 8.

01:52 You could run a marathon and then drink some.

01:55 You absolutely could.

01:56 You could do just about anything after you've had some 8's.

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