• last year
मिठाई और नमकीन की प्रतिष्ठित चेन बीकानेरवाला के संस्थापक लाला केदारनाथ अग्रवाल का सोमवार को निधन हो गया। वह 86 वर्ष के थे। बीकानेरवाला के चेयरमैन अग्रवाल शुरुआत में पुरानी दिल्ली में भुजिया और रसगुल्ले टोकरी में रखकर बेचते थे। कंपनी ने अपने बयान में कहा कि 'काकाजी' के नाम से प्रसिद्ध केदारनाथ अग्रवाल के निधन से एक युग का अंत हो गया है, जिसने स्वाद को समृद्ध किया है और अनगिनत लोगों के जीवन में अपनी जगह बनाई है।

Lala Kedarnath Agarwal, founder of Bikanerwala's iconic chain of sweets and namkeen, passed away on Monday. He was 86 years old. Agarwal, Chairman of Bikanerwala, initially used to sell Bhujia and Rasgullas in baskets in Old Delhi. The company said in its statement that the demise of Kedarnath Agarwal, popularly known as 'Kakaji', marks the end of an era, which has enriched the tastes and made its place in the lives of countless people.

#Kedarnathaggarwal #Bikanervala
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Transcript
00:00 People who are fond of sweets and savouries especially like Bikaner brand.
00:05 On 13th November, its founder Lala Kedarnath Agrawal died at the age of 86.
00:11 So let's see in today's video that with what struggles Kedarnath Agrawal
00:17 made Bikaner's Bhujiya and Rasgullas a brand from old Delhi to the whole world.
00:24 But you have to watch this video till the end.
00:27 Hello and welcome you all. This is me Kritika and you are watching Good Returns.
00:31 Today, a brand worth thousands of crores has been made.
00:34 Very few people know about the beginning of Bikaner brand.
00:38 In the beginning, Kedarnath Agrawal had kept Bhujiya and Rasgullas in a basket in old Delhi.
00:44 Bikaner's resident Agrawal family had only one sweet shop in the city in 1905.
00:51 In the beginning of 1950, Kedarnath Agrawal and his brother Satyanarayan Agrawal had come to Delhi.
00:58 In the beginning, both brothers had stayed in Santlal Khemka Dharamshala.
01:02 After which, there was a permission to stay in Dharamshala for three days.
01:06 But a stranger from Bikaner had brought a letter of recommendation to stay in Sidh Dharamshala for a month.
01:13 In the beginning, both brothers had filled the buckets in the old Delhi streets and sold Bikaneri Rasgullas and Bikaneri Bhujiya in paper bags.
01:22 They also told that when our work started in Delhi, we had rented a shop on the street of Chandni Chowk Paratha.
01:29 The shop had to be increased, so the workers also called from Bikaner.
01:34 After this, they got a cupboard on the new road.
01:37 Here, the Delhi people were first fed Moong Dal Halwa.
01:42 People liked the Halwa made with desi ghee.
01:45 After which, they rented another shop in Moti Bazaar, Chandni Chowk.
01:50 It was the time of Diwali and their sweets and snacks were sold a lot.
01:54 While telling this, people liked their sweets so much that they had to set a limit that a person cannot take more than 10 Rasgullas.
02:03 The situation was that the customers started to queue up.
02:07 Both brothers named the shop Bikaneri Bhujiya Bhandar.
02:11 After a few days, their elder brother Jugal Kishore Agrawal came to Delhi.
02:14 He got angry seeing this name and said that we had sent you here to make Bikaner famous.
02:21 After that, the name was changed to Bikanerwala.
02:24 This was the time of 1956, after which Bikanerwala has been a trademark.
02:30 Both brothers bought a shop in Moti Bazaar in 1962.
02:34 After that, they bought a shop in Karol Bagh in 1972-73.
02:38 This shop is known as the oldest shop in the country and the world.
02:43 From here, slowly slowly, Bikanerwala's business spread in the country and the world.
02:49 Today, the situation is that there are more than 200 outlets in the world in the name of Bikanerwala and Bikaners.
02:56 Bikanerwala's business has grown to America, Dubai, Nepal, Singapore, Australia, New Zealand.
03:02 Bikanerwala has a business of more than 2000 crores today.
03:07 I hope you liked today's video.
03:10 To watch more such videos, subscribe to the channel.
03:14 Namaskar
03:15 [BLANK_AUDIO]

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