(Adnkronos) - “Di fatto, essere sostenibili significa garantire la continuità, l'efficacia e la redditività del proprio business di fronte ai grandi cambiamenti sociali e di mercato, ad esempio, che stiamo vivendo”. A dirlo Matteo Colle, direttore Relazioni Esterne e Sostenibilità Gruppo CAP, durante il Salone Csr, giunto all’11esima edizione, in svolgimento all’Università Bocconi di Milano fino al 6 ottobre.
Category
🗞
NewsTranscript
00:00 [Music]
00:07 Gruppo CAP has built its own sustainability strategy
00:13 by launching its own sustainability plan in 2019
00:17 convinced that sustainability is not an obstacle
00:21 or something to which to arrive in a way, how to say,
00:24 forced by events, but it is a resource.
00:27 In fact, being sustainable means guaranteeing the continuity
00:31 and the effectiveness and profitability of your business
00:35 in the face of the great changes we are experiencing,
00:38 which are social changes, market changes,
00:41 technological innovation changes and climate changes.
00:45 So, investing in sustainability means mitigating these risks
00:51 and tackling change in a more effective way.
00:53 It is a company that faces change in an effective and ready way.
00:57 It is a company that makes its business grow.
01:00 An example of this is the circular economy.
01:03 Gruppo CAP deals with integrated hydrological services
01:06 and we have chosen, in a very convincing way,
01:08 to take the road towards the circular economy.
01:11 For example, by transforming what was a refusal,
01:15 therefore a problem for the company, the waste of waste,
01:18 into an energy resource, transforming it into biogas and then into biomethane,
01:23 and extracting all the possible value from the fungi,
01:26 therefore nutrients, energy, phosphorus, nitrogen and carbon,
01:30 and therefore making it become what was originally a waste, a refusal,
01:35 and therefore on which it was necessary to invest to dismantle it, into a resource.
01:40 In this way, it is clear how investing in sustainability
01:44 means making the processes more efficient and also more profitable.