(Adnkronos) - “L’osservatorio Groupama “Change Lab, Italia 2030” permette di capire i cambiamenti del modo di vivere degli italiani. Quest’anno ci siamo incentrati sul tema della casa che con la fine del lockdown ha cambiato concezione”, lo ha detto l’Amministratore Delegato e DG di Groupama Assicurazioni, Pierre Cordier, lanciando la terza edizione dell’Osservatorio “Change Lab, Italia 2030” promosso da Groupama Assicurazioni con al centro della ricerca la casa del futuro per gli italiani.
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00:00 The Observatory Gruppa Ma Change Lab Italia 2030 is an annual survey
00:07 to understand the changes in the way Italians represent their way of life.
00:16 The first edition was dedicated to new mobility.
00:20 The second, in the context of Covid and the Russian-Ukrainian conflict,
00:26 to the crisis environment and the perception of this general risk of the world.
00:32 The third was about the house.
00:38 Why the house?
00:40 Because at the end of the lockdown,
00:44 a change of position, role and conception of the house was evident.
00:50 From the space of living, it became a space of working,
00:56 through smart working or other activities.
01:00 But it also took a strong dimension of representation.
01:05 A place where I receive friends, where I invest,
01:09 by changing furniture, by composing the decor, the background,
01:14 where I represent myself, for example on social networks.
01:17 It became a multidimensional ball of intimacy
01:22 in which I intend to carry out all the activities that are relevant to me.
01:27 The main change is the need to protect the house.
01:33 Before, the house was the most relevant investment in the brick
01:39 that could be made in the life of a private person.
01:42 But now, being the place where all the important things take place,
01:47 the ball of intimacy in which one realizes oneself,
01:52 this environment must be protected.
01:56 It must be protected to such an extent that a significant number of Italians
02:00 declare that they are ready to give up a pleasure, a dinner out,
02:04 some holidays, to buy an insurance policy,
02:10 to respond to this novelty, because it is a novelty.
02:14 Groupama proposes a product that is more than a product.
02:18 Casa senza confini, its name, is a protection environment
02:23 composed of modules that allow to cover the different functionalities,
02:31 the different dimensions of life.
02:33 Exactly as one composes his own home,
02:37 choosing how he will live, he can choose how to protect his own home.
02:43 It goes from traditional covers, fire, theft, tearing of tiles,
02:48 to new uses, to new ways of occupying the house,
02:52 in particular by offering a module dedicated to domestic animals
02:57 that today take a more important place in everyday life,
03:02 and in particular in the domestic space.