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▌懂来做莫 ▌#167 品牌篇 | 可口可乐的“原始配方”是一个意外?美国药剂师是如何发现其中的商机?

主持 | @Celes美伶

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Transcript
00:00It's so good to have a bottle of Coca-Cola.
00:02But who would have thought that the world-famous Coca-Cola
00:05was just a medicine to treat headaches at first?
00:07It's okay if you don't understand. It's useless even if you understand it.
00:09It's useless even if you understand it.
00:10Coca-Cola is named after two ingredients in the original formula,
00:13namely Coca-5, which contains cocaine,
00:16and Coca-Cola, which contains caffeine.
00:18The story of Coca-Cola goes like this.
00:21In 1886, American pharmacist John Pemberton
00:23invented a syrup that could treat colds and headaches
00:26and sold it in his pharmacy.
00:27One day, his assistant accidentally mixed carbonated water and syrup
00:31and accidentally created the original formula of Coca-Cola.
00:34This coincidence caused Pemberton to find a chance.
00:36He began to adjust and improve the syrup formula.
00:39The next year, Pemberton transferred part of the equity
00:41to another pharmacist, Cantor,
00:43and began to expand the business.
00:45In 1892, Cantor obtained exclusive and sales rights
00:47for Coca-Cola formula for $2,300
00:50and established the Coca-Cola company we all know today
00:52and wrote the unbeaten myth of the global beverage industry.
00:57Coca-Cola

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