Special Story of Araku Coffee: వింటే భారతమే వినాలి తింటే గారెలే తినాలి. ఇప్పుడు తాగితే అరకు కాఫీనే తాగాలనేది తెలుగు రాష్ట్రాలు సహా దేశ విదేశాల్లోని కాఫీ ప్రియుల అభిప్రాయం
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00:00If you listen, you have to listen to India. If you eat, you have to eat Garelu.
00:04Now, if you drink, you have to drink Araku coffee.
00:07This is the opinion of coffee lovers in Telugu states and abroad.
00:11Even though there are many types of coffees in the world,
00:14Araku coffee has a good reputation internationally by crossing all of them.
00:19Coffee lovers are still enjoying Araku coffee in areas like London and Paris.
00:25In this way, it has become a favorite drink for many other countries.
00:28Araku coffee has earned a special place in the parliament.
00:31Coffee beans grown naturally,
00:33the hard work of the farmers who follow the safety regulations and turn it into coffee,
00:37and the international reputation of Araku coffee grown by the government of Andhra Pradesh.
00:42Prime Minister Modi and his heart-to-heart conversation program have described its peculiarities.
00:48Friends, there are so many products in India that have a lot of demand all over the world.
00:56And when we see any local product of India being global,
01:03it is natural to be proud.
01:06There is such a product, Araku coffee.
01:11Araku coffee is grown in large quantities in Alluri, Sitaram, Raju districts of Andhra Pradesh.
01:21It is known for its rich flavor and aroma.
01:27About 150,000 tribal families are associated with Araku coffee farming.
01:34Girijan Cooperative has played a major role in bringing Araku coffee to a new height.
01:44He worked to bring the farmers here together and encouraged them to grow Araku coffee.
01:56This has also increased the income of these farmers.
02:02The Kaurna Dora tribal community has also benefited a lot from this.
02:09Along with earning, they are also getting a life of respect.
02:14I remember once in Vishakhapatnam,
02:19I had the opportunity to taste this coffee with the Chief Minister of Andhra Pradesh, Mr. Chandrababu Naidu.
02:29Don't even ask about its taste.
02:32This coffee is amazing.
02:34Araku coffee has won many global awards.
02:38It was also featured in the G20 Summit in Delhi.
02:43Whenever you get a chance, you should definitely try Araku coffee.
02:50It seems that the start of Araku coffee brand stores in foreign countries in the parliament
02:56has been a result of the hard work of the people of Giri.
02:59With the aim of making Araku coffee a global brand,
03:02the government of Chandrababu has started two stalls with the permission of the Lok Sabha Speaker.
03:08In the Lok Sabha and Rajya Sabha canteens,
03:10the stalls were started by the Central Minister of Agriculture, Piyush Koyal,
03:13the Minister of Parliamentary Affairs, Kiran Rijiju,
03:15the Minister of Agricultural Affairs, Juhyal Oram,
03:18and the Minister of Aeronautics, Ram Mohan Naidu.
03:21In this way, three stalls were set up in the Giri Agricultural Organization in Andhra Pradesh Assembly.
03:38Not only stalls were set up in the parliament,
03:40Araku coffee has won many awards.
03:43A few years ago, the Global Landscape Organization,
03:46which was given to Germany,
03:48was nominated for the Global Landscape Organization,
03:50and Araku farmers took the first place.
03:52The prestigious Prix Epicure in Paris,
03:54won the gold medal in 2018 competition.
03:58Araku Cafe has been running in Paris since 2017 in the Le Marais region.
04:03The second Araku coffee shop was started near the city of Pantheon.
04:07Anand Mahindra, a prominent political scientist,
04:09posted in X that the world is flourishing with Araku coffee.
04:19To make Araku coffee stand in the international branding,
04:23an organization called Nandi has been farming for more than 10 weeks.
04:27The chairman and lifelong trustee of that organization is Anand Mahindra.
04:31It should be noted that the Nandi organization is the first to introduce the method of coffee cultivation to coffee farmers.
04:37In Visakhamanyam, 40,000 coffee farmers are cultivating with the Nandi organization.
04:42They are all cultivating coffee gardens in a traditional way.
04:45The greenery produced by the farmers' cultivation
04:48absorbs 4.5 million tons of carbon emissions and is detrimental to environmental protection.
04:54In this regard, the Chief Minister, Chandrababu,
04:56praised the efforts made by Araku Coffee to promote and develop.
05:00Anand Mahindra is happy to express his respect for the recognition that Araku Coffee should have received so far.
05:07It is a process to give us the benefits of nature,
05:13or to take it as a source of income.
05:20That is why Araku Coffee should be a source of income for them.
05:24We have invested in promoting Araku Coffee to Chandrababu.
05:28We have provided them with a source of income.
05:33Once Araku Coffee is promoted in the Parliament,
05:37it will be promoted in all the major cities of the country.
05:49It will be promoted in IT companies like Bangalore, Chennai, and Hyderabad.
05:55If Araku Coffee is promoted in the Parliament,
05:58it will be promoted in all the major cities of the country.
06:01We are trying to promote Araku Coffee.
06:03We are trying to promote Araku Coffee.
06:06In Uttarandhra, especially in Alluri district,
06:09coffee crops are cultivated.
06:12Coffee is produced, powdered, and grown in the Adhwara house.
06:16In Alluri, Seetharamaraju district, Manyan,
06:19coffee is grown up to one lakh acres by 2014.
06:22In that, coffee is grown up to half an acre.
06:25After that, the government of Chandrababu promoted the farmers.
06:30Currently, coffee is grown up to 2.41 lakh acres.
06:35ITDA has joined forces with the CGC.
06:38For the promotion and marketing of coffee,
06:40ITDA has partnered with the Nandi Foundation.
06:44In 2016, Manyan Coffee has been promoted as Araku Coffee.
06:53Araku Coffee
07:04Out of the five types of coffee,
07:07Araku Coffee stands as one.
07:09There is nothing special about it.
07:11The cool climate in Araku,
07:13the cool air in Kondaloya,
07:15and the taste of the Sago in the Senthiriya method
07:18is said to be unique.
07:20The Sago is cut into small pieces,
07:22and dried in the sun.
07:24That's why it tastes clean.
07:26For the Araku tour,
07:28the coffee plants in the Kondaloya region
07:30provide new experiences.
07:32To attract coffee lovers around the world,
07:35Araku Coffee is at the forefront.
07:37Araku Coffee, which stands out in taste,
07:39is now bringing fame to Andhra Pradesh.
07:51For the past two decades,
07:53ITDA has been promoting coffee Sago in Manyan.
07:56Coffee Sago has a long history.
07:58For this, the delivery of the necessary silver pieces,
08:00the cultivation of coffee plants,
08:02and the cultivation of Sago plants
08:04are being promoted.
08:06Currently, coffee Sago is being produced
08:08in 2.41 lakh acres,
08:10and more than 1 lakh acres
08:12is being produced by the farmers.
08:14The rest is being produced
08:16under the APFDC Coffee Board.
08:18With the encouragement of GCC and ITDA,
08:20the farmers have come forward
08:22and are getting used to the process.
08:24With this, Araku Coffee
08:26is attracting coffee lovers around the world.
08:29Another special thing this year
08:31is that for the first time,
08:33we have received an organic certification
08:35from GCC.
08:37For this organic certification,
08:39we have been trying for the last three years.
08:41For the past three years,
08:43organic farm practices have been followed.
08:45This year, we have received an NBOP certification.
08:47With this certification,
08:49it will be very easy for us to export.
08:51It will be very easy for us
08:53to export to European countries
08:55and America.
08:57We already receive a lot of queries.
08:59Along with that,
09:01we have an agreement with Tata.
09:03That process is also going on.
09:05We provide organic coffee
09:07to Tata as well.
09:09But because it is organic,
09:11we give a differential price to the farmers.
09:13Normally,
09:15if there is one price,
09:17there will be 100-200 variations.
09:19Initially, we gave 100 variations.
09:21With whatever profit we get,
09:23we give a bonus back to the farmers.
09:25We are doing a lot of such exercises.
09:27Later,
09:29we will tell you about Araku Coffee
09:31in every event and place.
09:45After the start of GCC,
09:47farmers got a lot of money.
09:49GCC is growing
09:51as a good source for Araku brand.
09:53GCC is winning
09:55in bringing different flavors
09:57to the market and
09:59making it a good customer.
10:01GCC is packing
10:03internationally.
10:05Along with that,
10:07GCC officials are trying
10:09to increase the branding
10:11by establishing stalls
10:13in different cities.