Native Araku Coffee Startup Gowing : అరకు కాఫీ అంటేనే ఓ బ్రాండ్. కాఫీ రైతుల కష్టాలే ఆయనలో ఆలోచనలు రేకెత్తించాయి. సాగుదారులకు అండగా నిలవాలన్న సంకల్పంతో అడుగులు ముందుకేశారు. ఐటీ ఉద్యోగాన్ని తృణప్రాయంగా వదిలేసి గిరిజన గ్రామాన్ని దత్తత తీసుకుని అంకుర సంస్థకు బీజం వేశారు. కాఫీతోపాటు చాక్లెట్లు, ఐస్క్రీమ్లు పొట్టుతోనూ సౌందర్య ఉత్పత్తులు, గ్లాసులు తయారు చేస్తున్నారు. కాఫీ రుచులను ఖండాతరాలు దాటిస్తున్న 'నేటివ్ అరకు కాఫీ స్టార్టప్' ప్రస్థానం ఇది.
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NewsTranscript
00:00Music
00:21ENA Ram Kumar Varma
00:23Six years ago, he started a coffee startup in Visakhapatnam
00:28He is trying to make a profit for the farmers by selling coffee beans
00:36Ram Kumar Varma is the deputy general manager of IBM IT company
00:40Let's listen to the reasons why he is able to run a coffee business
00:46I am an IT professional
00:48I started this business in 2017
00:54I asked him about the journey of this business
00:57He said that he will come to Neeland and sell his coffee
00:59I asked him why he is doing this business with me
01:01He said that he can do this business without middlemen
01:06So, I started this business
01:10Even if a tribal farmer makes good coffee,
01:13There is no food, power, water, roads, medical amenities
01:17After meeting the family members,
01:19They are 7 months old kids
01:20They are sleeping next to the cows
01:22I was sad to see that environment
01:26I promised them that I will adopt this village after a month
01:30I will start this coffee business or not
01:32I adopted this village on 14th August, 2018
01:36I adopted all the family members
01:38I established a brand called Nativarku Coffee
01:40The business started with filter coffee is growing rapidly
01:44They brought honey coffee and got patent rights
01:48They are getting profits by making chocolates, lollipops, ice creams and cosmetics by products
01:56First we launched filter coffee
01:58After that we launched instant coffee
02:00Honey gel coffee
02:03This is a solution made with 6 kgs of wild honey and a nutella gel
02:10This is the first Indian coffee patented product
02:14It is not there in the globe at all
02:16The advantage of this is that
02:18You can make black coffee, milk coffee, ice coffee with this
02:23You can also use this for bread and jam
02:26This is a cup made with coffee waste husk
02:29Next we launched coffee chocolates
02:31After filter coffee, decoction waste comes
02:34This is called as body scrub
02:38Out of 8 farmers' organizations
02:4110,000 farmers have signed a contract with Nativarku Coffee
02:45Along with coffee, they are mixing water in by-products
02:50They are taking steps to bring coffee on wheels as soon as possible
03:02Nativarku Coffee
03:05Nativarku Coffee
03:08Nativarku Coffee
03:11Nativarku Coffee
03:14Nativarku Coffee