PBBM leads Filipino Food Month 2025 kickoff

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00:00Marking the occasion with a vibrant display of traditional rice cakes, thirst-quenching drinks, various desserts, and a variety of savory dishes,

00:08President Ferdinand R. Marcos Jr. led the kickoff celebration of Filipino Food Month 2025.

00:14During his speech, President Marcos Jr. emphasized the Filipinos' deep love for food and exceptional cooking skills,

00:21noting how food plays a vital role in shaping the nation's identity.

00:25The chief executive also highlighted the importance of Filipino cuisine as not only a cultural treasure,

00:31but also a driving force for national pride while supporting local industries, farmers, and agricultural communities.

00:38The leader of the land also assured the public that the government is continuously working to ensure food remains accessible and affordable for all.

00:46Filipino Food Month, celebrated every month of April under Proclamation No. 469,

00:52is led by the Department of Agriculture in partnership with the National Commission for Culture and the Arts, or NCAA, NCCA.

01:22Despite our shortcomings, we are still able to provide even a little bit of food.

01:28There is a concern for our fellow Filipinos because whenever there is a gathering, we always remember to bring food to our neighbors.

01:38Now, tourists want to see, experience, and do something fun.

01:46It is very important for us to introduce Filipino food.

01:54Because when a tourist eats delicious Filipino food,

02:02as long as he tastes it, his understanding of Filipino culture is already great.

02:09As part of this, the 29-peso program, and the Rise for All program,

02:16the establishment of the maximum suggested retail price for pork,

02:20and the funding for the program for agriculture,

02:25so that we can ensure that what we put in our pockets is substantial and affordable.

02:32In this way, the affordable and quality Filipino food will give strength to our bodies,

02:40which will further enrich our culture and knowledge.

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