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00:00This is the end of our tour.
00:07We hope you enjoyed this video.
00:11If you have any questions, please leave a comment.
00:16We will be happy to answer any and all of your questions.
00:21We hope to see you again in the next video.
00:26Here you go.
00:28Thank you very much.
00:30Please do your best.
00:32Excuse me.
00:34We look forward to seeing you again.
00:46Are there any customers today?
00:50It's time to close.
00:52It's not the time to eat snacks anymore.
00:56I'm in trouble.
00:58If I lose this place,
01:00I'll be lost.
01:04Lost?
01:12Oh, someone is coming.
01:16As expected of Yukari.
01:18You should use that ability separately.
01:26Welcome.
01:34Welcome.
01:36Are you a customer?
01:42What is the position of this store?
01:46Positioning?
01:48Isn't it the address?
01:50Oh, if it's the address,
01:52Sapporo City, Chuo Ward,
01:54No.
01:56Positioning for STP analysis.
02:00What?
02:02I'm sorry.
02:04I...
02:06I think I heard it from Professor Hayakawa.
02:08From today...
02:12Strategic rebranding of Snack Yukari.
02:14In other words, I will put effort into it.
02:16My name is Yukina Suzuki.
02:24Susukino at night.
02:26There is a small snack in the corner of this town
02:28where laughter and neon lights
02:30can be heard from somewhere.
02:34This is the story of a college student
02:36and his mother
02:38who are trying to rebuild
02:40the town of Susukino
02:42with the power of marketing.
02:54Who is that girl?
02:56I don't know.
02:58You don't know?
03:00She said she will put effort
03:02into this store.
03:06Professor Hayakawa
03:08is a person from Hokudai
03:10who often comes to my house, isn't he?
03:12Yes.
03:16Come to think of it...
03:20What is that? It's funny.
03:22Well, well.
03:24I have a favor to ask you.
03:26I won't do it for free.
03:28No, no.
03:30I have an excellent student
03:32who graduated from my school
03:34without a mistake.
03:36Would you like to use him as a marketing staff?
03:38That's good.
03:40I don't refuse people who come to my house.
03:44I know.
03:46He is a marketing staff.
03:48Market? Supermarket?
03:50Oh.
03:52I remember I told you that.
03:56Yukari hired him, didn't she?
03:58I didn't think he would come seriously.
04:02As for me,
04:04it's good to have a junior.
04:10Yukina-chan.
04:12Do you like this store?
04:16This store is
04:18basically zero point.
04:20What?
04:22There is no point of marketing at all.
04:26Marketing...
04:28I often hear it, but what is it?
04:30In a word,
04:32marketing is to create a selling mechanism.
04:34There is no
04:36selling mechanism
04:38in this store at all.
04:40What do you mean?
04:42What is important in marketing
04:44is to build a strategy from
04:46the beginning.
04:48STP stands for
04:50Segmentation, Targeting, and Positioning.
04:52I'll explain it in a simple way.
04:54By segmenting the market
04:56and determining the market
04:58that should be targeted by targeting,
05:00you can measure the effectiveness of
05:02marketing by measuring the differentiation
05:04between competition and positioning.
05:06It's not easy at all.
05:08For example,
05:10in the case of
05:12Panasonic's business PC,
05:14we did segmentation
05:16based on the needs such as
05:18lightness and durability.
05:20We set the target to a business
05:22that has a lot of outdoor space.
05:24Based on the needs of the target,
05:26we did product development
05:28based on lightness, durability,
05:30and durability.
05:32I see.
05:34It was easy to understand
05:36the explanation,
05:38but what does it have to do
05:40with our snack?
05:42They all have the same impression
05:44and there is no difference.
05:46They are not differentiated at all.
05:48It's hard for me to say,
05:50but snacks are the same everywhere.
05:52It's hard for me to say,
05:54but snacks are the same everywhere.
05:56That's why there are fewer customers.
05:58When it comes to snacks,
06:00you can't survive without that.
06:02you can't survive without that.
06:04What should I do?
06:06First of all,
06:08I'd like to say that
06:10it's not easy.
06:12First of all,
06:14it's important for you
06:16to come to Royal Customers many times.
06:18What is Royal Customers?
06:20What is Royal Customers?
06:22Yukari-san,
06:24don't you know that?
06:26Family special.
06:28That's Royal Host, isn't it?
06:30You don't have to know that.
06:32I'll do it.
06:34Royal Customers are
06:36customers who have a strong affection
06:38Oh, I see.
06:40What do you think is necessary
06:42to come to Royal Customers
06:44many times?
06:48That's easy.
06:50That's easy.
06:52It's enthusiasm.
06:54Customers won't come
06:56if you're enthusiastic.
06:58It's a special experience
07:00that only regular customers can experience.
07:02It's a special experience that only regular customers can experience.
07:04For example,
07:06a secret menu?
07:08Yes.
07:10In a coffee shop,
07:12there is a secret menu that is not on the menu.
07:14Customers can customize the drink
07:16to create a special feeling.
07:18Customers will like the shop more.
07:20Then,
07:22should I serve a flamenco?
07:24No.
07:26It's a secret menu
07:28because it's a shop.
07:30Because it's a shop...
07:32Because it's a shop...
07:34Let's make a soup curry.
07:36Soup curry?
07:38Professor Hayakawa
07:40told me that you like
07:42making soup curry.
07:44Many regular customers know it
07:46and want to eat it.
07:48So I'll serve it
07:50as a secret menu.
07:52What will you do?
07:54Well...
07:58Let's do it.
08:00It sounds fun.
08:02I have something to tell you.
08:04What?
08:06I don't know what I can do.
08:08If I succeed in one of the ten,
08:10it's the same.
08:12So I should make a strategy
08:14and come up with a lot of ideas.
08:16I see.
08:24That's good.
08:26I see.
08:30I'm not good at this.
08:34How is it?
08:38You're so excited.
08:40You're so cute.
08:42Cute?
08:44You're doing it.
08:46You're the best.
08:48I'm a little hungry.
08:50Do you have anything?
08:52Actually,
08:54I started a secret menu.
08:56What?
08:58The soup curry you make.
09:00Can I eat your curry?
09:02Yes.
09:04It's a secret menu for regular customers.
09:06Please serve it.
09:08Yes.
09:20It's good.
09:22Recently,
09:24I went to a soup curry restaurant with my wife.
09:26It's the best.
09:28Really? I'm so happy.
09:30It's so good.
09:34I changed my business card
09:36to a trading card.
09:38I changed my business card
09:40to a trading card.
09:42What do you mean?
09:44I make a few trading cards
09:46for Yukari and Mai.
09:48Customers get a trading card
09:50for Yukari and Mai.
09:52It's a snack in Aomori.
09:54It's a snack in Aomori.
09:56I'm so happy.
09:58I want to collect it.
10:00I choose house whiskey
10:02A. 3000 yen B. 5000 yen C. 8000 yen
10:04A. 3000 yen B. 5000 yen C. 8000 yen
10:06If the choice is
10:08upper, middle, lower,
10:10I choose middle.
10:12Excuse me.
10:14Can I have whiskey in the middle?
10:16Yes.
10:18This is called Goldilocks effect.
10:20This is called Goldilocks effect.
10:22I'm Yukina.
10:24I'm Yukina.
10:26Sit down.
10:34Say hello.
10:36I'm Yukina.
10:38I'm Yukina.
10:40I'm Yukina.
10:42I'm Yukina.
10:44I'm Yukina.
10:46I've been working since September 3rd.
10:48Today is the 7th and 3rd day of work.
10:50I don't need that kind of information.
10:52Make me a drink.
10:54I'm in a hurry.
11:06What are you doing?
11:10It's not a table.
11:12I'm in a hurry.
11:14I'm in a hurry.
11:16I'm in a hurry.
11:18I'm in a hurry.
11:20I'm in a hurry.
11:36Yukina, have you ever been a customer?
11:38What?
11:40Yes.
11:42How about singing?
11:46I've never sung in front of people.
11:48Don't you have a song to sing?
11:50Don't you have a song to sing?
11:52Anything is fine.
11:54I'm going to sing a song.
11:56I'm going to sing a song.
12:06That's cruel.
12:08In the northern town,
12:10In the northern town,
12:12I was sad.
12:14I was sad.
12:16I was sad.
12:18The spring of a baby is a spring with nothing.
12:32Yukina.
12:34The song is the same as me.
12:36The song is the same as me.
12:38The third novel.
12:40Then my future...
12:42Then my future...
12:44Then my future...
12:46Yukari, these are severe.
12:48What happened?
12:50Kitano.
12:52Kitano.
12:53What does it mean?
12:55Aunt senpai,
12:56Aunt senpai,
12:58I think the number of times you've been here is getting higher.
13:00It's because they want to increase the number of royal customers.
13:02It's because they want to increase the number of royal customers.
13:04Moreover,
13:06He saw my trading card.
13:10Snacks are not a strange shop.
13:14There are still many people who have a bad image of snacks.
13:19It can't be helped.
13:21Let's find a new loyal customer.
13:23What?
13:24Fortunately, Shimeno Soup Curry is popular and new customers are increasing.
13:28Let's raise a loyal customer from there.
13:31Raise?
13:33It's not a vegetable.
13:37Is it so important to have a loyal customer?
13:41Of course it's important.
13:43As I said at the beginning,
13:45the top two loyal customers generate 80% of the total sales.
13:49The person we are serving is not a loyal customer,
13:54but Mr. Kitano.
13:57We don't just want to increase sales.
14:01We want to create a place of love for customers like Mr. Kitano.
14:08Mr. Kitano was the first person to put a bottle in this shop.
14:16He is a really important customer.
14:20But it's impossible for everyone to love me forever.
14:27Even if it's impossible, I want to open a shop like that.
14:32I want everyone to come back anytime.
14:37Can't we dispose of the bottles of customers who have not come to the store for more than a year?
14:41Leave it as it is.
14:43But...
14:46The bottle is the soul of this shop.
15:28I want to do one more thing.
15:33Are you going to raise a loyal customer again?
15:36I don't want that.
15:40Let's just ask.
15:44You're wearing the same clothes as yesterday,
15:47so don't take it seriously.
15:51Let's ask.
15:54You're wearing the same clothes as yesterday,
15:57so don't take it seriously.
16:02Would you like to run a lunch business once a week?
16:07It's a lunch snack.
16:10Why do you do that?
16:13I thought about the charm of this shop again.
16:20I said that I was not discriminated against at all,
16:25but that was a mistake.
16:30The charm of this shop is Mr. Yukari and Mr. Mai.
16:36I don't know any other shop that makes me feel so happy.
16:45If I run a business at night, I can't feel the charm of the two of them.
16:51So I run a business during the day.
16:56I see.
16:59The highlight is Mr. Yukari's soup curry.
17:04Maybe Kitano's wife will come.
17:07Recently, my wife took me to a soup curry shop.
17:10Kitano's wife seems to like soup curry.
17:14Maybe she will notice the goodness of soup curry as a snack.
17:25Let's do it.
17:30Let's run a business once a week.
17:37Thank you very much.
17:50I wonder if the customers will come.
17:58Someone is coming.
18:01Mr. Yukari's ability is amazing.
18:06Welcome.
18:08Hello.
18:11Thank you very much.
18:12Can I have two soup curry, please?
18:16Certainly.
18:18It looks like this.
18:24It's too delicious.
18:26It's really delicious.
18:29Is this a snack at night?
18:33Yes.
18:34The set price is 3,500 yen.
18:37If you come for lunch, it will be 500 yen for the first time.
18:41Please come again.
18:44Is it okay for women to come?
18:46You are very welcome.
18:48Let's drink, talk and get excited.
18:53Welcome.
18:55I'm Kitano's wife.
19:01Please come in.
19:05Please put your bag next to you.
19:07Thank you very much.
19:09My husband said that Mr. Yukari's soup curry was delicious.
19:13I thought I'd try it once.
19:16Thank you very much.
19:18I'll prepare it now.
19:21Please.
19:23Here you are.
19:28Snacks are not only for men.
19:34Recently, the number of female customers has increased.
19:40Would you like to drink something?
19:43Then I'll drink with my husband's bottle.
19:48You like alcohol, don't you?
19:50I used to drink a lot in the past.
19:52Recently, I've been busy with my family.
19:55That's right.
19:57I'm happy to be free during the day.
20:02What are you doing?
20:05I'm sorry.
20:07I'll send it to you.
20:18I may have misunderstood the snack.
20:23Can I come again?
20:25Of course.
20:27Whether it's day or night.
20:30Thank you very much.
20:33It's cold today, so be careful.
20:35Please come again.
20:37Thank you very much.
20:39It's cold.
20:43A lot of customers came.
20:48It was fresh because there were a lot of customers.
20:53There is also a pattern called soup curry yukari.
21:07Yukina.
21:09Why did you decide to work at this snack?
21:15Is there a reason why you came here?
21:19I...
21:22I've been studying hard at the university.
21:31I didn't know anything about internship.
21:36I didn't know what to do.
21:39Professor Hayakawa recommended me to work here.
21:45You are excellent.
21:50But you should work a little more.
21:54Marketing is not happening in the classroom.
21:58It's happening on the spot.
22:01No, it's a serious story.
22:08How is the snack?
22:13I don't know much about snacks.
22:21What are you going to do next?
22:30Can I help you next?
22:33Of course.
22:35Yukina is one of us.
22:38We are friends.
22:43You are my junior.
22:46Nice to meet you.
22:53Yukina, what are you going to do next?
22:59I will get a new customer.