Malaysia welcomes Vimto: a new home for an old classic

Free Malaysia Today

The iconic fruity beverage is now available nationwide at AEON, Giant, Mydin, TF Value-Mart, Seibu, Sogo, Isetan and more.   Written & presented by: Natasha Busst  Shot by: Fauzi Yunus  Edited by: Selven Razz   Read More:  https://www.freemalaysiatoday.com/category/leisure/2025/03/20/malaysia-welcomes-vimto-a-new-home-for-an-old-classic/   Free Malaysia Today is an independent, bi-lingual news portal with a focus on Malaysian current affairs.    Subscribe to our channel - http://bit.ly/2Qo08ry   ------------------------------------------------------------------------------------------------------------------------------------------------------  Check us out at https://www.freemalaysiatoday.com  Follow FMT on Facebook: https://bit.ly/49JJoo5  Follow FMT on Dailymotion: https://bit.ly/2WGITHM  Follow FMT on X: https://bit.ly/48zARSW  Follow FMT on Instagram: https://bit.ly/48Cq76h  Follow FMT on TikTok : https://bit.ly/3uKuQFp  Follow FMT Berita on TikTok: https://bit.ly/48vpnQG  Follow FMT Telegram - https://bit.ly/42VyzMX  Follow FMT LinkedIn - https://bit.ly/42YytEb  Follow FMT Lifestyle on Instagram: https://bit.ly/42WrsUj  Follow FMT on WhatsApp: https://bit.ly/49GMbxW  ------------------------------------------------------------------------------------------------------------------------------------------------------  Download FMT News App:  Google Play – http://bit.ly/2YSuV46  App Store – https://apple.co/2HNH7gZ  Huawei AppGallery - https://bit.ly/2D2OpNP   #FMTLifestyle #Vimto #Classic #Halal

Transcript

00:00So I'm going to try my luck. What is it? What is the secret recipe?

00:04All I can tell you is that it's a secret blend of fruits, herbs and spices.

00:09Okay, I tried it.

00:12Meet Vimto, the 110-year-old beverage from Manchester now splashing onto the scene in

00:18Malaysia. This iconic beverage, a household name in over 60 countries, is a unique blend of fruits,

00:24herbs and spices. I think the brand is also irreplaceable and has a very close place in

00:30many people's hearts, whether that's being synonymous with Ramadan across the Middle

00:35East or whether it's more playful positioning in the UK or its family positioning across Africa.

00:41It really resonates with people in different ways. In Malaysia, Vimto is not just launching

00:46a cheerful fruit beverage. It is introducing a legacy with a specially crafted recipe that

00:52includes black currants, raspberry and grape tailored to local tastes. And with its cheerful

00:58flavour and halal certification, Vimto is the perfect choice for families not just during Ramadan

01:04but throughout the year. Yeah, I think the fact that food and beverage is such a big part of life

01:09in Malaysia coupled with the fact that the consumer is so discerning means that our quality

01:13product should be really successful here. What truly sets Vimto apart is its top secret recipe.

01:19Known to only four people in the world, including Nichols, the fourth generation leader from the

01:24founding family. Yeah, Vimto is a unique blend of fruits, herbs and spices. The predominant flavour

01:31being black currant and raspberry. And I think that's what makes it so popular across the world

01:35is that it can't be replicated. And that secret ingredient that's been passed down from generation

01:40to generation is still closely guarded and only known by four people in the world. Backed by

01:45strong local partnerships with Universal NutriBeverage, Sundar Berhad for manufacturing

01:50and Sokma Trading, Sundar Berhad for distribution, Vimto is well-positioned to become a household

01:56name in Malaysia. Beyond this, Vimto plans to differentiate itself with promotional pricing,

02:03eye-catching displays, purchase with purchase giveaways and sampling pop-up stands,

02:08all themed around unique festivities and key moments nationwide. We are going to be focusing

02:13our attention on Malaysia for the short and medium term to really establish the brand here

02:18and build that potential platform for growth into other markets. And hopefully that can then be a

02:23springboard into other ASEAN markets. We'll be focusing on the cordial to start with, but we

02:29will also be looking to expand into other categories in the future, whether that be

02:34ready to drink or sparkling. This Ramadan and Hari Raya, let Vimto be at the center of your

02:40celebrations, bringing together family, friends and loved ones, one refreshing sip at a time.

02:47Natasha Buist, FMT

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