The Reason Why Google Glasses Have Failed

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Rory Sutherland tells why Google Glasses failed although it was a great product.  Want video and photo content that grabs attention and drives views? Order your custom videos from us today and watch your brand soar! Check out our website financian.com find the link in bio.  Don't forget to follow us on Instagram - @financian_ https://www.instagram.com/financian_/  Don't forget to follow us on TikTok - @financian_ https://www.tiktok.com/@financian_  #short #shorts

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00:00A product that you've seen that's been launched that was a great product that you thought was good, but the marketing didn't work for it

00:06One of them was Google Glass. I think they had a brilliant. I fundamentally believe in augmented reality

00:12I think that having a thing where I can walk around and occasionally it says, you know

00:18Things like turn right your next meeting starts in 10 minutes. It's going to rain

00:22Okay

00:22that basically takes my environment and adds

00:25Subtitles to it without me needing to look at a watch or retrieve a phone or do anything like that

00:30I fundamentally thought it was a good and necessary idea and they messed up a couple of details

00:34They only gave Google Glass to developers initially you could buy them

00:38It was about 1,200 pounds and it was only on sale to the developer community who with the best will in the world

00:44Probably aren't supermodels generally and so the user imagery was problematic

00:49and that's by the way going to be a problem with the Apple Vision Pro because the only people who'll use an Apple Vision Pro is

00:55in public are going to be weirdos

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