Brian Tyler Cohen’s new step on YouTube

Metatube

Subscribe to my straight-news channel: @BrianTylerCohenNews   For more from Brian Tyler Cohen: Straight-news titled YouTube: https://www.youtube.com/@briantylercohennews YouTube (español): https://www.youtube.com/@briantylercohenespanol Order my #1 NYT bestselling book: https://www.harpercollins.com/pages/shameless Newsletter: https://plus.briantylercohen.com Twitch: https://www.twitch.tv/briantylercohen Apple Podcasts: https://apple.co/36UvEHs Spotify: https://open.spotify.com/show/0066rKCBIycIMI4os6Ec5V Twitter: https://twitter.com/briantylercohen Instagram: https://www.instagram.com/briantylercohen Facebook: https://www.facebook.com/briantylercohen TikTok: https://www.tiktok.com/@briantylercohen Bluesky: https://bsky.app/profile/briantylercohen.bsky.social Threads: https://www.threads.net/@briantylercohen

Transcript

00:00Hey everybody, different kind of video here.

00:02I'm going to be doing something a little bit differently than normal.

00:05If you've watched my videos, you know that my first, second, and third priority is not

00:09just preaching to the choir, but expanding our coalition, inviting more people into the

00:13tent.

00:14And I've heard some of the feedback that my video titles are too partisan.

00:18And so how are we going to get those people who we want to reach to actually watch them?

00:23So let's discuss two things here.

00:24First, the deal with video titles.

00:26And the second is what I'm going to do about it.

00:29On the video titles, I think a lot of you already understand this, but the unfortunate

00:33reality is that if you want your videos to break through on this platform, it requires

00:37grabbing people's attention with titles.

00:39I could opt not to, but it doesn't change the fact that everybody else is still going

00:43to keep doing it.

00:44And so the only result of that is that other channels' videos are going to get watched

00:48and mine won't.

00:49It would basically be unilateral disarmament.

00:51And I think that the message that I'm sending is important.

00:54So if it means that I have to play the game that everybody else in this platform is playing,

00:58then so be it.

00:59Again, I wish that wasn't the case, but I have to optimize for the media environment

01:02that I'm in, not the media environment that I wish I was in.

01:06To that point, I hear you when I read your comments and see your emails and say that

01:10you wish you could share a certain video on a certain topic with your Republican dad or

01:14mom or brother or uncle, but the partisan title turned them away instantly.

01:19They immediately wrote it off.

01:20My goal is to reach those exact people.

01:22So it creates an inherent conflict here.

01:24I both have to optimize for how YouTube actually works and I have to do the work of persuasion,

01:30which may include getting independents or Republicans to actually tune in despite the

01:34video titles.

01:35So here's what I've done.

01:36I started a brand new channel on YouTube.

01:38The handle is at Brian Tyler Cohen News, where I upload the same or slightly tweaked videos

01:43with very straight news titles that specifically are intended to allow you to share it with

01:47folks who would be turned off by partisan titles.

01:50And look, is it going to hurt my primary channel to start sending people to an entirely

01:54different channel, one that isn't even monetized?

01:57Of course it is.

01:58But my goal is and always has been making politics accessible to as many people as possible.

02:03That means altering my strategy when my current strategy is alienating folks who I think are

02:07important to reach.

02:08So yes, it'll take up more of my time.

02:10Yes, it'll mean less money, but if it means a few more people might be open to hearing

02:14what I have to say, then it's worth it.

02:17So if you think that this is going to be helpful to somebody that you know, a family

02:20member or friend or colleague or neighbor or just some random dude on the Internet,

02:24then please subscribe to that channel as well.

02:27You can go to YouTube.com slash at Brian Tyler Cohen News.

02:31If you see a video on my main channel that resonates with you and you want to be able

02:34to share it, go look for it on Brian Tyler Cohen News.

02:38They'll get uploaded at roughly the same exact time.

02:41So I'll put that channel link right here on the screen, or you can always check it in

02:45the post description of this video and every other video moving forward.

02:48So go ahead and subscribe so that you know where to find it if you need a video with

02:51shareable packaging.

02:53And I'll finish off with this, and I'm sure you've heard me make this point before, but

02:56the margin by which Biden beat Trump in 2020 in Wisconsin was two votes per precinct.

03:01That is what separated a Biden win and a Trump win in the tipping point state.

03:05We're in an era where every vote matters and every person matters.

03:08So my job is to do whatever I can to reach not just the people who agree with me, but

03:12the people who might not.

03:13The reality is that the 2026 election cycle began the day after Trump won the White House,

03:19began the day after Republicans took the House and the Senate.

03:22Our job now, every single day, has to be the work of persuasion.

03:26It has to be convincing Americans of what I'm sure that most of you watching already

03:29know, that our democracy only survives if Trump and Republicans are not in control.

03:34That climate change is only going to be addressed if Trump and Republicans are not in control.

03:37That healthcare and abortion rights will only be protected if Trump and Republicans are

03:41not in control.

03:42That unions will only be bolstered and that the national minimum wage will only go up

03:46and that workers' rights will only be defended if Trump and Republicans are not in control.

03:50But the sad reality is that while it may be obvious to a lot of us watching, it's not

03:54obvious to the majority of this country.

03:56That's what the 2024 election cycle told us.

03:59That means that we have a lot of work to do and we all have to do our part.

04:02I spend every day thinking about how I can be just a little bit more helpful.

04:06This new channel is a step in that direction, but it's a group effort.

04:09So please do your part.

04:11Don't give up and steal yourselves because we've got a long fight ahead and the only

04:15way we win is if everybody's on board.

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Transcript

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