Category
📺
TVTranscript
00:00I don't know what to do with myself right now, but I'm going to try my best to do my best.
00:30Today's topic is Kyo-Vegetables, which support the culture of Kyoto.
00:33In addition to these traditional vegetables, a new fruit cultivation has recently begun, and it is attracting attention.
00:41Is this it?
00:44It is a story of passion and challenge of people who work together to create a new brand in Kyoto.
00:53This time, a new PR manager has joined the studio.
00:57I'm Misho Kawashima from Juice Juice. Nice to meet you.
01:04She joined Juice Juice in 2023.
01:07It seems that she is a talkative person, which is also recognized by Angel Uemura.
01:11I haven't heard any voice in today's dressing room.
01:17I'm very nervous.
01:19This is the first time I've met so many people.
01:23So I haven't spoken much yet.
01:28Let's have the same manager from Kyoto, Nishida, speak.
01:34Hello, I'm Nishida.
01:36Nice to meet you.
01:41Nishinokaze brand is looking for a new value to change the city with Nishinibon touch.
01:46This time, we have information about this brand in Kumiyama, Kyoto.
01:52Catch up with Kyoto vegetables.
01:55The new product is Kyoto, a food troublemaker.
02:02Kumiyama, located in the south of Kyoto, is the birthplace of Kyoto vegetables.
02:08Does the food troublemaker have anything to do with Kyoto vegetables?
02:14Let's find out.
02:17Uemura, Nishida, Kawashima, nice to meet you.
02:24Thank you for choosing us.
02:33Kanayama Izumi, MBS announcer.
02:36I'm a big fan of Bees.
02:39It became a hot topic at the Kouhaku Tagasen last year.
02:47I've been listening to Bees every day since I fell in love with Bees.
02:51I've never missed a day.
02:54I've never received an autograph from Bees, but I've received an autograph from Inaba's mother.
02:59I've received an autograph from Inaba's brother.
03:01It's a live performance.
03:04It's exciting.
03:06The performance is amazing.
03:08Bikes are flying.
03:11This is the Kumiyama Junction, where Kanayama Buyer is located.
03:18The scenery from the four sides of the river is spectacular.
03:23It's a tourist spot in Kanaba.
03:26Everyone in the studio, take a deep breath.
03:31Take a deep breath.
03:36The air in the studio of Nishinokaze Brand is the best.
03:45I'm so excited today.
03:47Can I do it?
03:49I'm worried.
03:51To find out the clue to a new specialty, first, investigate the traditional Kyo-vegetables.
03:56This is Shunsai-no-Sato, which sells Asadore vegetables in Kumiyama.
04:03Many people come here on weekends to buy fresh vegetables.
04:09What is this?
04:13Have you ever seen this vegetable, Nishida-san?
04:18It's called Ogonkabu.
04:20How do you eat it?
04:22How do you eat it?
04:24When you cook it, it becomes fluffy.
04:27It's like a potato.
04:31This is Akadai-kon.
04:34It's not spicy and soft, so you can eat it raw.
04:39Let's eat.
04:42Wow.
04:46It's fresh.
04:48It's crunchy.
04:49You can tell it's fresh just by eating it.
04:55We know there are many rare vegetables in Kumiyama,
04:59but what is the key ingredient of this new specialty?
05:05If you ask Mr. Murata-no-en, I think you'll know.
05:10It seems that the new specialty is agriculture.
05:14Let's ask Mr. Murata-no-en.
05:17Is it here?
05:19Wow, this tree.
05:21There are many trees here.
05:25This tree looks like a mandarin.
05:36I'll tear this off and smell it.
05:45It smells like citrus.
05:49Is this a lemon?
05:54That's right.
05:56It smells like a lemon. It smells really good.
06:00Yes, this is a lemon tree.
06:03However, the harvest season is already over.
06:07I have a picture of it. Please take a look.
06:11Is this a lemon?
06:13Is this a lemon?
06:15A surprising lemon growing in Kyoto.
06:18This is it.
06:20It's green.
06:22Wow.
06:25The new specialty of Kyoto, aiming to become a brand,
06:29has been growing in Kumiyama since 2018.
06:32It's called Kyoremon.
06:35It's cool.
06:37Speaking of lemons,
06:38Kyoremon grows in warm areas such as Seto Inland Sea,
06:42but the biggest feature of Kyoremon is its early spring.
06:47In Kyoto, where the cold of winter is severe,
06:51the lemons are harvested from October to December
06:54before they turn yellow.
06:59I didn't know about Kyoremon.
07:02It's my first time.
07:04I've never seen it harvested in such a green state.
07:09It was my first discovery.
07:11Kyoremon, harvested in green early spring.
07:15Is there a difference in taste?
07:21Of course, it's sour,
07:24but the bitterness spreads in my mouth.
07:29It's like a grapefruit.
07:32Yes, it is.
07:34Kyoremon has a refreshing sourness of early spring
07:38and a subtle bitterness.
07:41This is the product made with such characteristics.
07:45It's a soy sauce-based meat sauce
07:48using the juice and skin of Kyoremon.
07:52First, the roast beef.
07:55I'll dip it in a lot.
07:57Let's eat.
08:03The bitterness of the grapefruit comes later.
08:09I feel like I can eat as many pieces of meat as I want.
08:14Ms. Kawashima, please try the hamburger.
08:17Thank you for the meal.
08:28It's delicious.
08:32The bitterness comes later,
08:36and the smell of lemon is delicious.
08:39It's delicious.
08:42Kyoremon Project started in 2018.
08:46Not only farmers, but also farmers and university professors
08:50and other foodies participated.
08:52They are working hard to make Kyoto a land of lemon.
08:56Why was it lemon in the first place?
09:02The person behind it is...
09:05Don't lose to Kyoto vegetables!
09:07Kyoremon!
09:10The founder of Kyoremon Project,
09:13Mr. Satoshi Kawano.
09:15He is the president of Nihon Kajuu,
09:18the head office of Kyoto City.
09:21He uses high-quality fruits from all over the country
09:24to develop and sell sweets and juices.
09:29Why did you focus on lemon?
09:33Lemon is in a boom right now.
09:36We don't have enough demand for lemon.
09:44Since 2020,
09:46there has been a sudden lemon boom in Japan.
09:49There is a reason for this.
09:52For example, when I drink alcohol,
09:54I usually drink a beer or a can of beer.
09:58But now I drink lemon sour.
10:00I think it's because some people are concerned about sugar.
10:03Or maybe it's because it's easier for young people to drink.
10:07In recent years,
10:09more and more people are concerned about calories and sugar.
10:13The popularity of lemon sour has risen sharply.
10:17In addition, as a countermeasure against heat stroke in summer,
10:20the demand for lemon, which can replenish vitamin C,
10:23has increased.
10:28And, of course,
10:30the existence of Seto-Uchi Lemon.
10:33The products with the name of Seto-Uchi Lemon
10:35have been hit one after another,
10:37and have succeeded in becoming a brand of domestic lemon.
10:41I like this.
10:43It's delicious.
10:46With this popularity,
10:47I decided to grow lemons in Kyoto
10:50and make them a brand.
10:53But there is another big reason.
10:56Kyoremon.
10:58That's it.
11:00That's the reason?
11:03Here is the question.
11:05What is the biggest reason
11:08for making Kyoto's lemons a brand?
11:12What is it?
11:14It's the first time I've heard such a simple question.
11:22What is the biggest reason
11:25for making Kyoto's lemons a brand?
11:29Today's song is
11:31Funky Flushin' by Juice Juice.
11:34Please write down the answer on the flip board.
11:37I don't know the answer.
11:39Do you have a hint?
11:40Hint.
11:42It's a simple and unexpected reason.
11:46Simple and unexpected?
11:48Is that a good reason?
11:51I want to know the answer.
11:54In the VTR,
11:56there are various examples.
12:01While watching the video,
12:03I saw some people think like that.
12:08Let's open the flip board.
12:10Ta-da.
12:14It's the same.
12:16It's the same as Miyu.
12:18I love lemons.
12:20The reason is simple.
12:22I think it's a pure reason
12:24that I want to share with everyone.
12:27If I like lemons,
12:29I want to make them.
12:32What about you, Nishida-san?
12:34It's popular.
12:36Lemons are popular these days.
12:38I want to make lemons based on that.
12:41That's what I thought.
12:47He will show us the reason with calligraphy.
12:52What do you think?
12:54What do you think?
12:56Isn't it cool?
12:58Cool?
13:00The correct answer is
13:02that it's cool to write Kyoremon in kanji.
13:06I've never seen such a simple answer.
13:09I think the word lemon is a difficult word.
13:12But writing Kyoremon in kanji
13:15made the balance of the three characters better.
13:18It's cool.
13:20When I saw Mifu-chan,
13:22she said,
13:24it's cool.
13:26It's cool.
13:28This is how the Kyoremon project started.
13:31Then,
13:32a farmer in Kumiyama-cho had a problem.
13:35He found out how to solve the problem.
13:41I don't need to do daily maintenance
13:44or work on vegetables.
13:48If the roots grow well,
13:51I can leave it for a month.
13:55That's right.
13:57Lemons are less time-consuming than other crops.
14:00It's not only a burden for the farmers who grow vegetables.
14:04It's also a good way to make a living.
14:07That's what Mr. Kawano thought.
14:09But!
14:11I was worried
14:13whether the lemons would sell.
14:17It was the first time for a farmer in Kumiyama-cho
14:20to try making lemons.
14:23Will the lemons, which grow in warm climate,
14:26sell in a cold place like Kyoto?
14:31Mr. Kawano came up with a plan
14:34to solve the farmers' concerns.
14:37That is...
14:39I'll buy all the lemons.
14:41All of them?
14:43Yes, all of them.
14:45This is Mr. Kawano's plan.
14:49The lemons will be processed at Mr. Kawano's company.
14:53He wants to commercialize the Kyoremon
14:56and make a profit for the farmers.
14:58Oh, I see.
15:01But to make a profit,
15:03you need a product with impact.
15:06So Mr. Kawano called out
15:09to this person who knows everything about lemons.
15:12What kind of company is this?
15:16This is the company.
15:19Oh, I've seen this before.
15:22This is the Takara Kanchuhai,
15:25which celebrated its 40th anniversary last year.
15:26This long-run product was created
15:29by the Takara Kanchuhai,
15:32which was founded in Fushimi, Kyoto.
15:35We used to use the original Sanchi products.
15:38But we never thought of making Sanchi from scratch.
15:42So we thought we could take it to a new level.
15:48The Takara Kanchuhai's development team
15:51completed the Kyoremon,
15:53a limited-sale craft liqueur.
15:57You can feel the elegance of Kyoto in this package,
16:01but the biggest feature is this!
16:04Oh, it's sinking.
16:06It looks a bit cloudy.
16:08What is this?
16:10This is the biggest feature of this product.
16:13We used the whole lemon's skin.
16:16We made it into a paste,
16:19so you can enjoy the slightly bitter taste.
16:22Let's try it!
16:30Oh!
16:32It's easy to drink.
16:34The balance of sourness and bitterness is just right.
16:38It goes well with Kyoto's Obanzai,
16:41which is a refreshing lemon.
16:44What we were aiming for this time
16:46was to make it similar to Kyoto's Negi-yaki.
16:50If you lose to the food,
16:53the taste will be halved.
16:56So you have to eat it with the food.
16:59I think that's why it's so bitter.
17:04Kawano's Japanese liqueur is also a new product.
17:08The orangette is coated in chocolate
17:11with the sugar-coated Kyoremon's skin.
17:13The orangette is a perfect gift for yourself.
17:19Mutsumi Seika, a Kyogashi manufacturer
17:22founded in Kyoto in the 12th century,
17:25is making a new product
17:28that combines Kyogashi and Kyoremon.
17:32What kind of sweet is this?
17:35This is called Kohakuto.
17:38Kohakuto?
17:40Kohakuto with Kyoremon's juice
17:43is as beautiful as a jewel.
17:46This is Kirakira stew.
17:48Kirakira stew!
17:50I don't know which one to choose.
17:53Which one should I choose?
17:55It sounds good!
17:57It's delicious!
17:59It has a strong lemon flavor.
18:03It's sweet, sour, and a little bitter.
18:06It's a great balance.
18:09It's really delicious.
18:11I haven't had Kohakuto in a long time.
18:14It's delicious.
18:17As Kyoremon has started to spread in the city,
18:20there are more and more people who want to grow lemons.
18:23One of them is Mr. Iwasaki.
18:26He started growing lemons in his second career.
18:29If it's a big tree,
18:31if you hang a ladder and climb it,
18:33it's very dangerous for the elderly.
18:36It's easier to harvest if you prune it on a low tree.
18:45Lemon cultivation started in Kumiyama in 2018.
18:49It has now expanded to Kyushu in Kyoto.
18:55The amount of harvest has increased by more than 10 times in 3 years.
19:00It's growing at a faster rate than expected.
19:07If there were no such rules,
19:10I don't think it would have succeeded in such a short period of time.
19:14Here's the question.
19:17The reason why the amount of harvest was increased in such a short period of time
19:21was because there was a rule that had been in place since the beginning.
19:25What is it?
19:27I won't do it.
19:29I won't do it.
19:31You made me say it.
19:36What is the rule that led to the increase in the amount of lemons harvested?
19:49It's not a very strict rule.
19:51I see.
19:53It's a rule that led to the increase in the amount of lemons harvested.
19:57It's a rule that led to the increase in the amount of lemons harvested.
20:01It's an interesting atmosphere.
20:13There are only three lemons left.
20:17Let's open it.
20:22Uemura-san.
20:24I think it's important to get along.
20:26I won't fight.
20:28I won't fight.
20:30I won't fight over which lemon is better.
20:34I'll compliment each other.
20:36That's good.
20:38I'll compliment each other.
20:40Nishida-san.
20:42It's an exchange diary.
20:44I see.
20:45It's a good way to share information as a partner who makes lemons together.
20:51Kawashima-san.
20:53Don't eat too much.
20:55If we all eat too much, the lemons will be gone.
20:58So, don't eat too much so that the lemons won't be gone.
21:02And make it moderate.
21:04The rule is to make it moderate.
21:07The rule is to make it moderate.
21:12Cheers!
21:15Thank you very much.
21:17The farmers and business people of the project team are exchanging drinks.
21:24We have regular meetings.
21:28After the meeting, we have a drinking party at a bar.
21:34That's right. The correct answer is an exchange party at a bar.
21:39The participants are...
21:41How about you?
21:43It's important.
21:46We don't usually have a chance to meet.
21:50But it's great to have a chance to meet farmers and business people of the project team.
22:01It's great to have a chance to meet farmers and business people of the project team.
22:06That's right.
22:07Thank you very much.
22:09Farmers and business people with the same goal as Kyoremon are exchanging ideas with Zak Baran.
22:19With a team work beyond the limit of the species, new ideas and the atmosphere of being proud of the product are born.
22:28I want Kyoremon to be seen in various places.
22:31I want Kyoremon to be seen in various places.
22:39Kyoremon was born in Kyoto.
22:43By processing, a new road to the masterpiece will open.
22:51Mr. Urawara, please say a word to the viewers.
22:57I ate a lot of lemons today and I feel refreshed.
23:00That's great.
23:04Mr. Kawashima, how was it?
23:06It was very cool.
23:09Which one is cooler, the lemon or Mr. Urawara?
23:12Mr. Urawara is cooler.
23:14You made me say that.
23:16Next time, we will go to Taiko, which is in full swing all over the country.
23:21This is a stylish renovation.
23:23Strawberry hunting and a candy factory.
23:26It's cute.
23:29Kuchiyama's Taiko revival project.
23:33Is it such a thing in a car chase?