People have always been recreating memes and viral videos, but recently they've been doing it a lot more, and labeling their attempts with percentages of accuracy, that are, basically arbitrary.
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00:00If you've been on social media lately, you've likely seen a lot of reenactments of memes
00:06and viral videos that are almost perfectly accurate.
00:09But how did this reenactment trend begin?
00:11And where did the phrase 99.99% accurate even come from?
00:15Content creators have been recreating viral videos and memes in their own ways since the
00:18beginning of the internet.
00:20If something goes viral, recreating it seems to be an easy way to potentially capitalize
00:24on it and go viral yourself.
00:25It's common to see viral content being recreated through video games, animations, and through
00:30live-action reenactments.
00:31However, early 2025 has seen a spike in content creators recreating popular viral videos,
00:37and these all generally use the term 99.99% accurate or some other random percentage also
00:42usually close to 100.
00:44It's hard to say exactly when the phrase first started being employed with meme recreations.
00:48However, in 2023, one viral meme seemed to put the concept on the map.
00:53After rapper Ken Carson released the track Jennifer's Body, some amateur producers started
00:57attempting to recreate the beat on their own, often labeling their versions as 100% accurate
01:02in their video title or description in order to help with reach.
01:05This turned into a meme trend as creators started recreating the beat in unusual and
01:09unconventional ways, parodying the producers' 100% accurate remakes by labeling their videos
01:14something akin to 99% accurate.
01:17Going forward, the phrase started being used in various kinds of recreations of other viral
01:21content fairly regularly.
01:23In early 2025, a spike to the usage of this phrase occurred with an overlapping trend
01:28of creators remaking viral videos.
01:30This particular trend seems to have kicked off in part due to TikToker Cookie King.
01:34In December of 2024, Cookie King started posting videos that remixed and edited Luke Belmar's
01:39viral Johnny Walker story.
01:40In January 2025, Cookie started posting reenactments of the viral video.
01:45One of these reenactments, posted January 3, 2025, would garner over 1.2 million views
01:50in a month.
01:51Tristan Tate pulled up a video of his favorite whiskey, Johnny Walker.
01:53What do I do at duty-free?
01:54F***ing Johnny Walker.
01:55Tristan Tate pulled up a video of his favorite whiskey, Johnny Walker.
01:58What do I do at duty-free?
01:59F***ing Johnny Walker.
02:01Cookie also did speedrun versions, trying to get through Belmar's speech as quickly
02:04as possible, and reenacted other presently viral memes as well, like Chopped Chin, for
02:09example.
02:10Other creators would post similar content in the following days, also reenacting or
02:13speedrunning the Johnny Walker speech.
02:16On January 14, TikToker Big2and2 shared a Johnny Walker reenactment, including a text
02:21overlay that stated,
02:22"'Johnny Walker Speech 99.6% Accurate'."
02:25This video is the first known reenactment to list an accuracy percentage.
02:28In the following weeks, others would share meme reenactments, listing mostly arbitrary
02:33accuracy percentages.
02:34Many recreated the Luke Belmar video, and many branched out to recreate similarly viral
02:38videos, like the Jaden Smith Bro interview.
02:41The Jeff Bliss Friggin' Pack It Yo video.
02:58The I Knew This Was Happening video.
03:03The What's A Father video.
03:07The I Was Sleepy video.
03:12And many, many more.