• 13 hours ago
アルピーの福島あるある認定委員会 2025年1月18日 福島No.1リサーチ
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00:00I'm so excited to have a long stick even if I'm over 40.
00:05I'm the Alpi's Fukushima certified employee.
00:14Let's get started.
00:15This is our new project.
00:18Search for the reason, Fukushima No.1 Research.
00:22You can see how much money the people have spent on what.
00:30The national household survey.
00:34Among them, there are many people in Fukushima who are No.1 in the country.
00:41For example, the people of Fukushima spend the most money in Japan on...
00:47Peaches.
00:49That's 6,132 yen per generation.
00:56Furthermore, the people of Fukushima spend the most money on...
01:01Shimeji.
01:03That's 2,192 yen per generation.
01:10In addition, the people of Fukushima are No.1 in the country in terms of soy sauce and chocolate sweets.
01:19But why is that?
01:22If you ask me, I don't know.
01:26So this time, I'm going to take a look at the various No.1 products and investigate why they are No.1.
01:35By looking for the reason why they are No.1, you can find the habits and authority of the people of Fukushima.
01:40Yes, you can find the common things in Fukushima.
01:43Mr. Hirako, what do you usually spend the most money on in food and daily necessities?
01:49I think it's the house loan.
01:51The house loan.
01:52The house loan is big.
01:53We have a house loan.
01:57I also have a house loan.
01:58Everyone is holding something big now.
02:01It's not fun at all.
02:02The two guests from Fukushima are scared.
02:06I don't want to be an adult.
02:09The first reason to look for No.1 is shampoo.
02:17The people of Fukushima spend the most money on shampoo in Japan.
02:24According to the latest household survey,
02:27one generation bought shampoo for 4,824 yen per year in Fukushima.
02:35It's about 50 yen higher than Saitama City, which is No.2.
02:41First, the two guests from Fukushima will consider the reason.
02:46There are many opportunities to take a bath.
02:50It's cold.
02:51That's right.
02:53Is that so?
02:54Did I get it right?
02:55Yes, you did.
02:57Fukushima City is a warm area.
03:02Fukushima City is also an important place.
03:05Farmers can take a bath in the morning and afternoon.
03:17Why do people from Fukushima spend the most money on shampoo in Japan?
03:23First, the staff looked it up on the Internet.
03:27They don't know the exact reason.
03:30Excuse me.
03:31So, they did a survey in Fukushima City.
03:36I was rejected a lot.
03:38Shampoo is the most expensive in Japan.
03:43I think they like taking a bath.
03:49According to some data from 2023, Fukushima City is the number one place in Japan for people who take a bath every day.
03:58There are many cold areas.
04:00Yes, people who like taking a bath use a lot of shampoo.
04:05This is very convincing.
04:08Furthermore,
04:09I go to hot springs with my sister.
04:13I think there are many hot springs.
04:18Fukushima City is a hot spring kingdom with the largest number of hot springs in Japan.
04:26However, the shampoo used in the hot springs is not included in the survey.
04:35So, they did a survey in Iizaka Hot Springs.
04:39What do they use to wash their hair?
04:43I have a shampoo.
04:45I see.
04:46I have my favorite shampoo.
04:48I see.
04:49I have a small shampoo.
04:52Do you have a shampoo?
04:53Yes, I do.
04:54Can I see it?
04:55Are you embarrassed to show it on TV?
04:57No, it's okay.
04:59This is a small shampoo.
05:02I have a set of shampoo.
05:05He has a favorite shampoo.
05:09Let's take a look at other people's cars.
05:13Many people use my shampoo to go to the hot springs at any time.
05:18There are many people like this.
05:20That's amazing.
05:22The owner of the inn also has this opinion.
05:26There are many people who take a bath many times a day.
05:29There are many farmers.
05:31They take a bath after farming.
05:34They take a bath at night.
05:36I think the frequency of using shampoo is high.
05:39That's right.
05:40That's perfect.
05:41Agriculture population is the fourth largest in Fukushima Prefecture.
05:49Farmers say they take a bath several times a day.
05:54This is also a convincing reason.
05:59We also asked a professional who uses shampoo.
06:07Why is the consumption of shampoo the highest nationwide?
06:15I think it's because there are many thin people.
06:18I think there are many people who care about customers.
06:23I see.
06:25Fukushima is ranked fifth in the prefecture with many concerns about hair loss.
06:34Why does hair loss lead to the cost of shampoo?
06:41I checked it on the program.
06:43General shampoo costs about 800 yen.
06:46On the other hand, shampoo that is gentle on the scalp for thinning hair costs about 3,500 yen.
06:54This is certainly more expensive than shampoo.
07:02These are the five reasons that came out in this survey.
07:07It's up to you to agree or not.
07:11Fukushima is ranked number one in the following survey.
07:17Pudding.
07:19Fukushima people spend a lot of money on pudding.
07:25According to the household survey, Fukushima City is ranked number one with 2,291 yen.
07:35Why?
07:37This survey is very interesting.
07:42What do you think the reason is?
07:46Kawasaki City is also ranked number one.
07:48That's right.
07:50There are many delicious eggs.
07:56People want to consume delicious pudding.
07:59That's right.
08:02There are many kinds of pudding made from fresh eggs.
08:05There are many kinds of pudding.
08:09There are many people involved in agriculture.
08:13They eat a lot of sweets.
08:15They eat a lot of sweets to activate their bodies.
08:19They eat a lot of sweets.
08:22They eat a lot of sweets.
08:25I think they are interested in sweets.
08:29The commentator is trying.
08:36Why do Fukushima people spend a lot of money on pudding?
08:41First, we asked people in Fukushima.
08:45I think everyone likes pudding.
08:48Everyone wants sweets.
08:53I like pudding.
08:55Amato?
08:56Amato.
08:57I like pudding.
08:58I understand.
08:59Why do people like Amato?
09:02This survey is very interesting.
09:08The commentator is trying.
09:11I get a lot of pudding.
09:14I get a lot of pudding.
09:15I get a lot of pudding.
09:20I often get pudding when I catch a cold.
09:27As we saw in the program, people in Fukushima give souvenirs to people.
09:35People in Fukushima give souvenirs to people.
09:40People in Fukushima give souvenirs to people.
09:46Pudding is easy to get.
09:50Pudding is easy to get.
09:53Pudding is easy to get.
09:58There is a pudding shop in Fukushima.
10:03We asked people in Fukushima why they spend money on pudding.
10:09I want to give pudding to important people.
10:13I want to give pudding to important people.
10:18The owner says that pudding is often given as a gift.
10:24The owner says that pudding is often given as a gift.
10:27There are many kinds of pudding in the sweets shop.
10:33There are many kinds of pudding in the sweets shop.
10:40Pudding is an orthodox image.
10:46Pudding is an orthodox image.
10:51This shop sells more than 10 kinds of pudding.
10:56This shop sells more than 10 kinds of pudding.
11:01We talked to SEITARO KIHARA.
11:04We talked to SEITARO KIHARA.
11:06He is a professional in marketing.
11:09He is a professional in marketing.
11:13We think that people in Fukushima eat sweets.
11:18We think that people in Fukushima eat sweets.
11:23We think that people in Fukushima eat sweets.
11:29We think that people in Fukushima eat sweets.
11:34Pudding is a smooth and simple sweet.
11:37Pudding is a smooth and simple sweet.
11:45These are the reasons for this survey.
11:49It's up to you whether you agree or not.
11:54Pudding is often given as a gift.
11:58Pudding is often given as a gift.
12:01Pudding is often given as a gift.
12:04I will introduce the best sweets in Fukushima.
12:11I will introduce the best sweets in Fukushima.
12:14This is SHIMEJI.
12:18Why do people in Fukushima buy SHIMEJI?
12:24Why do people in Fukushima buy SHIMEJI?
12:29Why do people in Fukushima buy SHIMEJI?
12:32SHIMEJI is a symbol of health.
12:38SHIMEJI is a symbol of health.
12:46SHIMEJI has a history of 3,600 years.
12:53SHIMEJI is a symbol of health.
12:58SHIMEJI is a symbol of health.
13:03SHIMEJI is a symbol of health.
13:09So it's a symbol of safety?
13:11Yes, it's a symbol of safety.
13:17I didn't know that.
13:19I think that's one of the reasons.
13:21I think so too.
13:23By the way, when is it?
13:25It's summer.
13:30The number one in Fukushima is...
13:36Pet food.
13:38Fukushima people spend money on the best pet food in Japan.
13:42Why?
13:44According to a family survey,
13:46the annual cost of buying pet food for a family of one
13:50is 16,867 yen in Fukushima City.
13:54It's slightly above the number one in Sakai City.
13:59What do you think the reason is?
14:04Do they value their pets?
14:08That's why they spend money on pet food.
14:10I think I've heard of it.
14:14Like, dogs, cats, etc.
14:16I think I've heard of it.
14:18I think it's true.
14:20It doesn't matter.
14:22It doesn't matter?
14:24Let's talk about human food culture and habits
14:27apart from pet food.
14:33The second and third places are mainly based on the sauce culture.
14:40Fukushima has a salty flavor.
14:43In areas where humans eat a lot of salty food,
14:47if you feed the rest of the food to your pets,
14:50it'll be too salty.
14:53So many people value their pets' food.
14:57That's why they spend money on pet food.
15:00Why do Fukushimans spend money on pet food?
15:06Fukushima City has the highest number of pet food purchases in the country.
15:11I buy them at home,
15:13and they're just so cute,
15:15so I just feed them.
15:17I just feed them.
15:19They're so cute.
15:20I feed them a lot.
15:22The reason why they're so cute is because they're so fluffy.
15:28By the way, the director of the animal hospital said,
15:32Fukushima people have a strong impression of animal love.
15:38That's right.
15:40The same opinion.
15:42So, if you're a pet food shop clerk,
15:46can you tell us the reason?
15:50What do you think is the reason why Fukushima became number one?
15:54The breeders of dogs in Fukushima City use premium food,
15:59so I think that's why they use premium food.
16:04According to the store manager,
16:06there's a legendary breeder in Fukushima
16:09whose dog owners rely on him.
16:12Because of his influence,
16:14the owner of Fukushima has a high standard of living.
16:17It's natural for him to spend more money on pet food.
16:23There's another reason.
16:25There are a lot of pet shops in Fukushima,
16:28so I think a lot of people buy dogs or cats.
16:34It's a very credible reason,
16:38but if you look up the population of Fukushima,
16:43it's ranked 16th in the country,
16:46so we'll keep this reason.
16:49So, what do professional marketers think
16:52is the reason why Fukushimans spend so much money on pet food?
16:57As I mentioned earlier,
16:59during the Great East Japan Earthquake,
17:03Fukushima has a culture of coexisting with pets
17:07to fill the sense of loss.
17:13The sense of loss spread to Fukushima after the earthquake.
17:18This was healed by the bond with pets.
17:22That's why more people are spending money on pet food,
17:27said Mr. Kihara.
17:30So, these are the three reasons for this survey.
17:34It's up to you to decide whether you agree or not.
17:39The number one survey in Fukushima is...
17:45Textbooks and reference books.
17:48Fukushima people spend money on textbooks and reference books.
17:54According to the survey,
17:56one generation of people bought textbooks and reference books
18:00for 5,535 yen in Fukushima.
18:04The second generation, Saitama,
18:06spent over 1,000 yen on textbooks and reference books.
18:09What do you think is the reason?
18:13Because they like studying?
18:16Many people like studying.
18:19No, I don't like studying.
18:22You don't like studying? Why?
18:24I don't like studying.
18:27I'm just doing what I have to do.
18:34You're doing input work for output.
18:39What?
18:44Why do Fukushima people spend money on textbooks and reference books?
18:50Let's ask people about their study style.
18:55I used to study on reference books.
18:58I used to study on reference books when I was in college.
19:03I bought textbooks and reference books when I was in third grade.
19:07I didn't have enough money for textbooks,
19:10so I bought textbooks and reference books.
19:13Most people bought textbooks and reference books.
19:19According to the survey,
19:21Fukushima is the third largest city in the world
19:24in terms of the number of textbooks and reference books.
19:29Fukushima people are passionate about studying,
19:32so they spend money on textbooks and reference books.
19:36However, there is an opinion.
19:39I think it's because I can pretend to be a parent.
19:43I don't buy them, but I end up buying them.
19:46I feel safe being a parent.
19:49Some people say that they buy reference books
19:52because they want to feel safe being a parent.
19:57By the way,
19:59this is what the producer of this program thinks.
20:04I think it's cool to have a reference book.
20:07It's like being visible.
20:09Yes, I think so.
20:11I think there are many people who feel safe with a reference book.
20:15There are many people who feel safe with a reference book,
20:18including myself.
20:21Do you agree with this opinion?
20:25When I asked people in Fukushima,
20:28there were many more reasons.
20:32At least...
20:45Fukushima Prefecture has the largest number of textbooks and reference books in Fukushima.
20:48That's a lot of money.
20:53Why do Fukushima people spend money on textbooks and reference books?
21:00When I asked people in Fukushima,
21:03this is what they said.
21:06At least, there are not many people who call themselves parents.
21:10In Fukushima,
21:12I think it's just the elementary school students.
21:16In fact,
21:18there are not many people who call themselves parents in Fukushima.
21:21Therefore,
21:23there are many students who buy reference books
21:25and study textbooks.
21:29I see.
21:30And I think the enthusiasm for education is surprisingly high.
21:36In the first place,
21:38there was the National Education Agency, NISSIN,
21:40which was founded in 1803 in Fukushima.
21:46The difference in educational enthusiasm in Fukushima
21:48is clearly reflected.
21:51There are many people who want to buy reference books and learn more.
21:58Furthermore,
21:59I asked a professional in marketing.
22:02Fukushima has a strong sense of investment in the future.
22:08Investment in education and reference books
22:11will eventually come back to the children.
22:16Fukushima people have a sensitivity to invest in the future.
22:21They tend to spend money on textbooks and reference books
22:24that will be useful for the future of children.
22:29So,
22:30these are the six reasons that came out in this survey.
22:33It's up to you whether you agree or not.
22:37I see.
22:38It's true that they like to study.
22:41That's right.
22:43The attitude of learning is
22:45one of the top three in Japan.
22:50I see.
22:51How much is it?
22:53Average.
22:5476.5%
22:56That's very high.
22:57Everyone is a student.
22:59It's like the catchphrase of Fukushima.
23:02All students in Fukushima prefecture.
23:04That's a bad nickname.
23:06It's like a summer camp in a hotel.
23:10There are still more.
23:12Here is the next number one.
23:15MOMO.
23:16It was also in the VTR.
23:18Fukushima is the number one city in the world for seven consecutive years.
23:25Do you know why?
23:27It's an interference.
23:29This one?
23:30Yes.
23:32Fukushima prefecture is...
23:37Fukushima prefecture is...
23:38I thought it was a joke.
23:43Here is the next number one.
23:45MOMO.
23:46It was also in the VTR.
23:48Fukushima prefecture is the number one city in the world for seven consecutive years.
23:53It's an interference.
23:55Do you know why?
23:57It's an interference.
23:59This one?
24:00Yes.
24:02Fukushima prefecture is...
24:06It's a cross.
24:10It is a cultural property of Fukushima.
24:12It is attached to the shoulder.
24:14It is attached as a part of a cross.
24:19It is the cultural property of Fukushima.
24:21It has a history of 2800 years.
24:252800 years.
24:28YUI.
24:29Why do you think this is number one?
24:32It's an interference.
24:34It's an interference.
24:36You're playing.
24:38By the way, how do you play with it?
24:40I put it on my arm like you.
24:44Really?
24:45I'm from Fukushima.
24:46Oh, I thought it was a joke.
24:48Of course, Yohei-kun also plays with it like this.
24:55How is it?
24:57Don't make me lie.
24:59They call each other while spending the same time together.

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