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00:00He didn't clap for me.
00:02He will have to clap for me in the next life.
00:05I have decided that if I clap now, I will have to clap in the next life.
00:10Thank you very much for listening to me.
00:14I am requesting Ranjit Banerjee ji that if there is anything missing in my tone,
00:20he should complete it.
00:22Or if he takes the tone somewhere else, he should take it there.
00:24And after that, we will listen to Anupam ji.
00:29Thank you very much.
00:30Madam, before we start the discussion,
00:33we do agree that Anupam Mishra ji has always given us a free entry point and hearing.
00:40But I would like to point out that Enoshi ma'am is no less.
00:44Because when the direct status had to register for direct simming,
00:51and I think that decision came within 6 months.
00:55So I would like to request Anupam Mishra ji to kindly share your remarks.
01:09And later on, I am going away.
01:16Namaskar.
01:18First of all, I would like to thank Purveen Khandelwala ji.
01:23Since then, we have had an association with you.
01:26Whether it is the discussion on e-commerce rules,
01:29when your direct simming rules were being made,
01:32we discussed their draft on every stage,
01:35we took your views.
01:37And whenever we used to come to our meetings,
01:40we used to say our thing.
01:42We thank you for their suggestions.
01:44So today, in fact, we are also looking at the direction of direct simming rules.
01:48Many of their suggestions are also included in this.
01:54All the people present here, on the stage, and all of you,
01:58all of you have more experience in direct simming, in this business, than me.
02:04Some have 10 years, some have 15 years,
02:07everyone has more experience than me.
02:10From where we come, from the Department of Consumer Affairs,
02:14there are probably only two people here.
02:16One is Mr. Zakir Hussain, who has worked there,
02:20Madam FSSAI, who looks at the regulatory perspective.
02:26What happens to us,
02:28wherever we are sitting, whether it is the seat, or the place,
02:32we only get negative feedback.
02:36Here too, we came to some people,
02:39which was discussed before the start.
02:42One thing, sir, you also said in your language,
02:45perception.
02:47A negative perception.
02:50Some people were saying here.
02:53There are a lot of growth prospects,
02:56there is data, we have a lot of potentialities.
02:59Then from where is this negative perception?
03:02Why is it there?
03:04It is very important to address this.
03:08And the help that you can give us in this,
03:13that is through your association.
03:16Because you people are connected from the ground level.
03:19First of all, you get input,
03:21where is it going wrong, where is it going right.
03:24One can work as a self-regulatory organization,
03:27or you can give us input.
03:29See, the negative perception,
03:30someone who is doing a good business,
03:32doing the right business,
03:33who is doing wrong things in it,
03:35from their complaints,
03:36how negative things come on the whole business.
03:40For this, it is important for you people to be aware,
03:43because it is your business.
03:45Now we tell you,
03:46when we make rule regulations,
03:48how do we do it,
03:49whether they are direct selling rules or anything else.
03:53So basically,
03:54this has always been our system,
03:56this has always been our mindset.
03:57There should not be any kind of additional burden on the industry.
04:02Whether it is e-commerce rules,
04:04or direct selling rules.
04:07You see in these rules,
04:09we have never talked about any kind of restriction.
04:12We have talked about declarations.
04:16Where we have told you people,
04:18that you will give information,
04:21then this is not a problem.
04:23In some places, you can do physical documents,
04:26you can keep it electronically,
04:28you can update it on the website.
04:30We have talked about self-certification.
04:32In this, we have said that you can verify your things
04:35from any company secretary.
04:38So our whole scheme of regulation,
04:41that we have made,
04:42that we have made,
04:43was that you yourself do things right,
04:46follow all the rules,
04:47and then you give your own declaration.
04:50This is the mindset of our previous rules.
04:52This is very clear.
04:54One thing that we always have to do tightrope balancing,
04:58that is ease of doing business.