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00:00Welcome to the show, Oshikaru-chan!
00:06This show focuses on the role of the staff in anime, games, and manga.
00:13It's a show where the people who make the content have a say in the show.
00:18Today's theme is...
00:19I want to be okay with vertical short dramas.
00:22First, take a look at this.
00:25Vertical short dramas are hot right now!
00:29This is a 32-second school drama.
00:3232 seconds?
00:33Can you do it?
00:36Please take it off!
00:40I'll clean it up and return it!
00:41I'm sorry!
00:43Huh? What's wrong?
00:45She's a cute first year student.
00:47Renya-senpai has something to do.
00:49Oh, sorry.
00:50Renya's not here anymore.
00:52I know where she is.
00:54I'll show you the way.
00:56You're in the way.
00:59Sit down.
01:00I'll return it.
01:02Be careful.
01:03I'll return it to you.
01:06Wow!
01:07Youth!
01:08Let's try it next time!
01:10It's got 2.93 million views and 60,000 likes.
01:14I want to see it in real life.
01:17Vertical short dramas are expected to reach 8.7 trillion yen in the world market by 2029.
01:31In the midst of this, in the spring of 2024,
01:34a new TikTok account appeared in the vertical short drama world.
01:40I want to be okay.
01:43It focuses on the Z generation who are in trouble.
01:46It's a story that can be positive with a little trick.
01:52The producers are the Z generation's influencers.
01:56The total number of followers of this account is over 2 million.
02:02If you want to be okay,
02:04this time, we'll do a staff role search.
02:08They're quite involved.
02:10Producer Maepi.
02:12We'll ask him in detail in the studio.
02:16We have Maepi, the producer of I want to be okay.
02:24The total number of followers of the TikTok account produced by Maepi is over 20 million.
02:31He is also an influencer with more than 120,000 followers.
02:36I see.
02:37Were you originally a TikToker?
02:39No, it was the other way around.
02:41I was a producer who influenced unknown people.
02:45After that, I did SNS as a self-producer.
02:51Isn't it suspicious to be an influencer?
02:57I was 19 years old at the time.
03:01Suspicious.
03:04Why did you start I want to be okay?
03:07There are a lot of people who want to be like me, an influencer.
03:14This time, the members who were originally on the front stage as influencers
03:20want to be on the back side and be on the security side.
03:24There are a lot of people who want to do that.
03:28That's why I started I want to be okay.
03:30Does TikTok make money?
03:34There are two patterns.
03:36One is advertising revenue, which is the number of views of AdSense.
03:40The other is PR of the company.
03:43There are two types.
03:45You are the first person to start TikTok as an entertainer, right?
03:49That's right.
03:51I'm going to the first anniversary of TikTok.
03:55I'm going to give a trophy to the person who has the most views.
04:01At that time, I couldn't take more than one minute of video.
04:05That's right.
04:07The only video that can be taken for more than one minute is the chosen one.
04:11I was the first one.
04:14It's the chosen one.
04:16Now everyone can do it.
04:18It's a very expensive TikTok.
04:21In the past, I couldn't take more than one minute.
04:26Z generation's health room.
04:28Stuckroll search for short drama I want to be okay.
04:32Next is...
04:38Harubo, a production supervisor.
04:43Haru, a short drama production company.
04:49Is this a company?
04:51Hello, I'm Harubo.
04:56Harubo, a short drama producer.
05:01He has more than 500,000 followers on social media.
05:06This TikTok was released four years ago.
05:08It became popular and became an influencer.
05:12The reason I started doing short drama was...
05:15I was a boy in high school.
05:17I was always bald.
05:19There was no girl at school.
05:21I didn't have my ideal youth.
05:24I thought I'd make my ideal youth half a year ago.
05:29I wanted to have a pure youth.
05:32That's how I started.
05:36Harubo, who knows all the secrets of TikTok.
05:41He played the short drama 3.4 million times.
05:45He told us his know-how.
05:49This is...
05:55At this stage, in the first three seconds...
05:59You can see what's obvious.
06:02There are six cuts in the first three seconds.
06:06There are a lot of cuts.
06:09You can watch this without getting bored.
06:14You can wear clothes that make you stand out.
06:18You can see what's going on visually.
06:21You can see the actor's acting.
06:23You can feel the villain from the beginning.
06:25Why do you have so many cuts in the first three seconds?
06:28It's to stop your thumb.
06:31TikTok is about scrolling with your thumb.
06:34It's about how you can stop your thumb.
06:37It's all for your thumb.
06:41What's the difference between a short drama and a normal drama?
06:47I try to convey the essence as simply as possible.
06:51In a short drama, the first episode is about one to three minutes.
06:55For example, in Hanayori Dango,
06:57I want to convey that Tsukushi Maki is being bullied in the first episode.
07:02In an extreme case, Tsukushi Maki is being bullied.
07:05But in the first episode, Tsukushi Maki is being bullied.
07:09I try to reduce the number of characters and focus on the main character.
07:13In the movie industry,
07:15users pay 2,000 yen to be locked up in a box for two hours.
07:19They use that money to consume content.
07:22But in TikTok,
07:24users use that money to consume content.
07:28It's important to create a state where you can see everything.
07:31You don't have to imagine.
07:33You can already see everything.
07:35Let's take a look at the planning meeting for the story.
07:40What was the most exciting thing during Christmas?
07:44Was there an accident?
07:46Like a Christmas accident?
07:48I wouldn't be worried if there was a rumor.
07:51Playing with good friends.
07:54Sounds like a good relationship.
07:56I think it's good that girls get along well.
07:59I think so, too.
08:01I might give up.
08:03I think I can make a video with Yume's sympathy.
08:06That's a good idea.
08:08Is this how you make a video?
08:11Yes, it's a story about the world.
08:14I put the real story into a TikTok-like drama.
08:19It's fun.
08:22Harubo wants to be all right.
08:25Self-praise point.
08:27I want to be a good boy.
08:29It's been played more than a million times.
08:32At the beginning, a girl tore off her hair.
08:35It was a big impact.
08:38The impact of the first three seconds.
08:41It's easy to get a buzz.
08:43It's easy to get a buzz in the parent-child relationship.
08:46This is the video.
08:51Wait a minute.
08:52You're back from the test, right?
08:54Show me.
08:57What's this score?
09:01Give me your smartphone.
09:03I'll confiscate it.
09:05It's like a parent-child quarrel.
09:08It's a life that everyone goes through.
09:11TikTok is easy to grow.
09:14It's the head.
09:18It's good to have movement.
09:20Sound and movement.
09:23It's good to have movement.
09:25Sound, movement, and the impact of the boat.
09:28In the end, it leads to the point where you can stop it.
09:33Is there a planning meeting like that?
09:36I was a little nervous when I saw that.
09:39If those people do the creative part,
09:42It's a concrete start.
09:44I feel like the popularity is over.
09:46It's not the time to do popularity.
09:49Z generation's nurse's office.
09:51A staff role search for a short drama.
09:55Next.
09:58Director, Sekido Kanon.
10:02This is the shooting site for the drama.
10:07Ready.
10:10Cut.
10:11One more time.
10:12Cut.
10:13I want you to say it stronger than you are now.
10:19I can hear it gently now.
10:21Work seriously.
10:23That's enough.
10:24This is the first time for the script director.
10:29Sekido Kanon.
10:32The total number of SNS followers is more than 1.2 million.
10:36It started with the appearance of the love reality show.
10:40When I was a high school student, I talked to the piano boy in the music room.
10:44It's a big hit with 11.8 million views.
10:49I called the piano boy.
10:51Hey, what song were you playing?
10:54I'm a 12-year-old.
10:56Is that so?
10:57That's great.
10:59He is a top influencer.
11:03With this video alone, the number of followers has increased by 400,000 to 500,000.
11:08With this video alone, the number of followers has increased by 400,000 to 500,000.
11:10I was also shocked.
11:13Director Sekido Kanon draws a story that the Z generation can sympathize with.
11:23There is a difference from TV drama shooting.
11:27I'm doing it vertically.
11:30The camera is shot vertically.
11:34The monitor is also shot vertically.
11:37This is a scene unique to TikTok drama.
11:39There are few places to draw pictures.
11:42I think it's good that the back of the monitor can be solved.
11:48The ratio of the monitor screen is 16 to 9.
11:55There is a benefit that you can save cost and shooting time.
12:04Influencers are close to the fans.
12:08I often hear small worries that I can't tell anyone.
12:15What I post is my daily life.
12:20Compared to TV dramas and movies, I think it's good to be close to the audience.
12:29Director Sekido Kanon's self-praise point.
12:36I want to be lighter.
12:39I tried not to show my face except for the main character.
12:45Don't show your face except for the main character.
12:50This is the scene that depicts the conflict between the basketball team leaders.
12:56painful.
12:58break time.
12:59What are you doing?
13:00My senior doesn't give me a signal.
13:02Did you make eye contact?
13:04Are you okay?
13:05Take someone to the infirmary.
13:07I'll be right back.
13:08Yes.
13:11What are you three doing?
13:13What do you want to do?
13:14Are you doing club activities to bully your juniors?
13:17I'm sorry.
13:18It's the last summer to injure the selection members.
13:22Yes.
13:23It's common to envy the juniors who have been selected.
13:27But it's your job to make it a good atmosphere.
13:31Yes.
13:32Anyway, the atmosphere is bad now.
13:34You shouldn't practice.
13:36It's banned for a while.
13:38The tournament is coming soon.
13:39I don't know.
13:41I thought it would be noisy if other people's expressions came in.
13:48So I tried to erase this face.
13:51By erasing this teacher's face, I can see the face of the teacher who told me.
13:56I think it gives me a sense of immersion because I can be a teacher from my point of view.
14:03You're thinking a lot.
14:05That's amazing.
14:06The climax of the TV program is at the end of the program.
14:11It's like a commercial.
14:14It's annoying.
14:15It's annoying.
14:18TikTok is the most interesting part.
14:20It's like a puzzle.
14:23That's right.
14:24I think this program will be like that.
14:27After this, Mayama will be like that.
14:30I'm sorry.
14:31You're doing it, aren't you?
14:32I won't do it.
14:34It's important to make a scene where you hit each other to stop your thumb.
14:47If you want to make one video longer, you should take care of the first three seconds.
14:52But this time, we want to be okay.
14:55If you want to make the Z generation not lonely, you have to make it an interesting work.
15:04You can't just be extreme.
15:06You have to empathize with the movement of stopping your thumb.
15:10If you rely too much on empathy, you won't be able to watch it.
15:14That's right. It's hard.
15:16That's a difficult point.
15:18You're doing TikTok, right?
15:21I'm doing it.
15:22How many views?
15:25I'm still working on it.
15:27Everyone is doing their best.
15:29Can you increase the number of views?
15:32I've seen all of your TikToks.
15:38Here's the TikTok diagnosis of the Ebichu members by Maepi.
15:42Before that, let's start with the three conditions for a good account.
15:47The first one is an account that can be memorized at a glance.
15:54For example, if you add a bread and start from the scene of running, you'll be able to memorize it every time.
16:02If you add an account, you'll be able to memorize the scene of running on bread.
16:06If you're a college student, you'll be able to memorize the scene of saying,
16:09I'm a college student in Tokyo.
16:11You'll be able to memorize the scene of saying,
16:13I'm a college student in Tokyo.
16:15The first condition is consistency.
16:17The second condition is continuity.
16:20For example, if you go to Mt. Fuji to shoot a video,
16:23I think it's going to be a lot of trouble.
16:25I can't keep doing it.
16:27I can't go to Mt. Fuji every day.
16:29For example, if it's cup ramen, I can eat it every day.
16:33And if you like ramen, you can eat it.
16:36If you don't like it and have consistency, you won't be able to keep doing it.
16:42It's connected to seeing it at a glance.
16:44It's a sense of unity.
16:46It's hard to remember unless it's the same every time.
16:49It's the third condition.
16:51For example, when it comes to ramen,
16:54For example, when it comes to ramen,
16:58There are a lot of people who like ramen.
17:01I have a lot of sympathy for ramen.
17:03But there are too many rivals.
17:06It's tough.
17:07To reduce the number of rivals,
17:09For example, a limited salt ramen account.
17:12I see.
17:13Or only cup ramen.
17:15I have to lose.
17:17On the contrary, if you go to a place where there are few rivals, you won't be able to sympathize.
17:22For example, only Menma.
17:26I can't do Menma alone.
17:28It's getting weaker.
17:30After this, anyone can do it right away.
17:33TikTok operation.
17:35It's a must-see.
17:37There may be a collaboration with Okinawa.
17:39What is the best TikTok account?
17:44Maepi's TikTok diagnosis.
17:47What is the best TikTok account among the members?
17:52Mr. Sakuragi.
17:56Why?
17:57There are a lot of good points.
17:59First of all, it's a challenge to various contents.
18:03I think the first part was that I had to make an account that I could understand at first glance.
18:08It's hard to get there from the first time.
18:10Because I do a lot of content,
18:12I can understand what people like and what people don't like.
18:15So I've been challenged in many ways.
18:18To make it even better,
18:20There are a lot of dance videos and cosplay videos.
18:26For example, you can reduce the number of rivals just by doing a dance cosplay.
18:31I'm good at jazz dance.
18:33Jazz!
18:35Jazz dance cosplay?
18:37It's like eating ramen while jazz dancing while cosplaying.
18:41But it's definitely salty ramen.
18:43Squeeze it.
18:45There's no rival.
18:48Maepi's TikTok diagnosis.
18:50Next is...
18:52An account that you thought was close.
18:56Mr. Yasumoto.
18:58It's close.
19:00It's rude to say it's close.
19:03There was a lot of singing, bokeh, and emotional parts.
19:08It was a multi-genre.
19:10There was also a post that matched the trend of TikTok.
19:13It's a very wide range.
19:15But it's hard for people to remember the sense of unity of the first one.
19:21The most impressive thing was...
19:23There was a guy singing in the shower while taking a bath.
19:27That's interesting.
19:30I'm singing while drying my laundry in the bathroom.
19:38That's good.
19:40It's great, but...
19:42It's like singing there every day and changing only the laundry.
19:46It's a different day.
19:48There aren't many people who sing with a shower head as a microphone.
19:53There wasn't an account that only posted that.
19:57If you leave the current account and make an account like a shower head microphone,
20:03I think it's interesting.
20:05It's possible without breaking the branding.
20:07What if you sing in a bath?
20:10That's right.
20:12You can go to various baths.
20:14I went to Amen Bunch.
20:16It's really interesting.
20:18I think it's like,
20:19Can you come to my bath?
20:21That's right.
20:23There's a bath club.
20:25Can you come to my bath?
20:27That's right.
20:30Maepi's TikTok diagnosis.
20:33What kind of account do you think will grow more?
20:36Mr. Kokubo.
20:38It's going to grow more.
20:40It's the same price and the same pattern.
20:44It's an account with a sense of unity.
20:47I watched all the videos.
20:49The video with the most likes was twice as many as the second place video.
20:55That's this video.
20:57I ate a lot of gummies.
20:59I thought I had to react when the song was popular for a moment.
21:04I ate gummies and posted them for the time being.
21:06By chance, the number of likes increased.
21:07What's this?
21:09I was surprised to say that.
21:11I still don't know what it means.
21:13Why does it grow?
21:15I've been thinking about it for about an hour.
21:17I didn't know what it meant.
21:19Anyway, the video of me eating gummies is growing.
21:23I think it's good to have a scene where I eat gummies.
21:25You ate a lot of gummies.
21:27That's right.
21:29If you like gummies, you can eat a lot of gummies.
21:32After eating gummies, you can dance and talk.
21:35If you keep doing that, you'll be remembered as a kid who eats gummies.
21:38I see.
21:39I'm a kid who eats gummies.
21:40You're posting dance videos, aren't you?
21:43I'm posting it.
21:44It's a waste of time to grow this.
21:47It's sad.
21:48I can't grow as long as I remember the dance properly.
21:51I think it's better to go with gummies.
21:53I'm a kid who eats gummies and dances.
21:57I really love gummies.
21:59I love it so much that I'm a member of the Japanese Gummi Association.
22:02You're doing it.
22:04Why don't you do it?
22:06There's an association.
22:08A video introducing various gummies.
22:10I'm going to try it.
22:12That's a little dangerous.
22:14I saw it.
22:15It's dangerous.
22:16I haven't been introduced so far.
22:18After that, Mayama's account was surprised.
22:30Maepi's TikTok diagnosis.
22:32The rest is Mayama Rika's account.
22:35Mayama's TikTok was a little difficult.
22:44Let me say one thing.
22:45I started about 1,000 weeks ago.
22:49I just started explaining.
22:51I haven't reached 5,000 yet.
22:53It's like you're showing off your fighting ability.
22:55That's right.
22:56I didn't want to do it for a long time.
22:58I didn't know what it meant to do it.
23:01Today, I found out that everyone was working so hard on TikTok.
23:07I thought I had to do my best.
23:09You're no good.
23:10You're just one TV.
23:13You have no talent.
23:16Next time, we'll have a live performance of Ebichu.
23:20Mr. Kokubo.
23:22Can I say it?
23:25What's the greatness of Ebichu that the live staff are talking about?
23:28It's hard to tease.
23:31I like it so much that I'm a member of the Japanese Gummi Association.
23:34Why don't you do it?