Steve Jobs explains podcasting as a merge of iPod and broadcasting, describing it akin to 'TiVo for radio' and 'Wayne's World for Radio.' He highlights that podcasting allows users to download and subscribe to radio shows, automatically syncing new episodes to their devices. Jobs emphasizes podcasting's rapid growth and popularity, noting its adoption by both amateurs and major corporations like Disney, Procter & Gamble, and General Motors.
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00:00Podcasting, of course, is a concatenation of iPod and broadcasting.
00:03And what is podcasting? You know, it's been described a lot of different ways.
00:06One way has been TiVo for radio. You can download radio shows and listen to them on your computer
00:12or put them on your iPod anytime you want. So it's just like television programs on TiVo.
00:16And that's true. Another way it's been described is Wayne's World for radio,
00:20which means that anyone, without much capital investment, can make a podcast,
00:24put it on a server, and get a worldwide audience for their radio show. And that's true, too.
00:29We see it as the hottest thing going in radio. Hotter than anything else in radio.
00:34And as you know, what podcasting is, is that you can not only download radio shows and listen to them,
00:40you can subscribe to them. So that every time there's a new episode, it automatically gets downloaded to your computer.
00:46You can listen to it there, or it automatically gets synced to your iPod the next time you dock your iPod.
00:52There are over 8,000 podcasts now, and this is growing really, really fast.
00:57It's not just amateurs doing these things, though. The pros have realized that this is huge.
01:02All the major radio broadcasters, the network broadcasters, major magazines, major newspapers,
01:08even major companies like Disney and Procter & Gamble and Ford and General Motors. So it's pretty exciting.