Increased demand for cosmetic injectables, and guidelines that allow registered and enrolled nurses to use telehealth doctors to get scripts for the prescription-only drugs, have fuelled massive growth in the industry.
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00:00Relax.
00:03Anti-wrinkle injections were once thought to be something women sought out to defy the
00:08ageing process, but increasingly that's no longer the case.
00:12Having grown up in the 70s and 80s and been sun exposed, that now it's starting to show
00:18effect in different areas.
00:20Certainly the number of men that we treat has been slowly increasing over time, and
00:24I think it would be probably somewhere between 15 and 20 per cent now.
00:28The Australian facial injectables industry was valued at $4.1 billion in 2023 and is
00:35forecast to grow 19.3 per cent every year until 2030.
00:40The majority of the procedures were done for aesthetic rather than therapeutic reasons.
00:46Telehealth prescription businesses for injectables and fillers have fuelled the boom, allowing
00:52nurses to set up their own businesses.
00:55Bunnings owner Wes Farmers is a huge player, buying up instant cosmetics last year.
01:02The regulation doesn't require doctors to perform this service, so the nurses could
01:06do that themselves.
01:08Surgical and non-surgical cosmetic procedures are not without risk.
01:12The medical watchdog ARPA has received 472 formal complaints about procedures since 2022.
01:21It's also banned or restricted 35 practitioners.
01:25Some in the industry are calling for more standardised training for doctors and nurses.
01:32They also want tighter rules around the use of telehealth prescription services.
01:39Cosmetic nurse Priscilla Rilgic says she is well supported by the telehealth scripting
01:44service she uses, and is the proud owner of a growing business.
01:49It's so well thought out.
01:50You will just contact the doctor that scripted you and your patient and they will contact
01:56you immediately.
01:57A cost of living crisis not enough to stop some Australians chasing their youth.