(Adnkronos) - Bollati (Presidente Gruppo Davines):” Vogliamo che l'agricoltura e la cosmetica passino da essere parte del problema per l'ambiente a parte della soluzione”
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00:00The Good Farmer Award
00:07Cascina Bagaggera, in Abrianza Lecchese, Ram, Radici and Moncalieri
00:11are the winning agricultural companies of The Good Farmer Award,
00:14an initiative dedicated to young farmers under 35
00:18who have launched projects inspired by the principles of agroecology
00:21and regenerative biological agriculture.
00:24Davines Group, which has promoted the award in collaboration with
00:27the Foundation for Sustainable Development,
00:30wants to contribute to the dissemination of a new agricultural production culture
00:33that supports the ecological transition.
00:36The two awards, worth 10,000 euros each,
00:39will be used by the winners for the purchase of materials
00:42and for interventions aimed at improving and developing agroecological practices.
00:46Today we add one more step,
00:48our collaboration strategy and reinforcement of a line
00:54that in the cosmetic industry is very important,
00:57that of raw materials,
00:59and we do it with the help of organic regenerative agriculture,
01:02which is an agricultural practice that wants to bring agriculture
01:07from being part of an environmental and ecological problem
01:11to being part of a solution.
01:13The same thing that the cosmetic industry wants to do,
01:15to move from the problem part to the part of environmental and ecological solutions
01:20for a more sustainable world.
01:23The two winners of the first edition of the Good Farmer Award
01:26have been selected by the jury of the award,
01:29composed of six members,
01:31including university professors and experts in agriculture,
01:34agroecology and sustainability.
01:36Regenerative agriculture for us is looking at the total ecosystem,
01:43not just at a product.
01:44So the health and healthiness of a product
01:47tells the health and healthiness of the ecosystem
01:50where this agricultural product lives.
01:52Regenerative agriculture was a choice of the heart
01:57because I grew up in this space, in this environment,
02:02and I want to take care of it.
02:06For more than 20 years, the Davines group
02:08has integrated sustainability and commitment to the environment
02:11in its business model,
02:13undertaking a path of regenerative growth.
02:16Having a great passion,
02:18and having in some way even set the business goal on these issues,
02:22as B Corp,
02:24we have set up a project of this kind,
02:27like the Good Farmer Award,
02:30which wants to bring us closer to those farmers
02:34who can produce the quality of our raw material
02:38and at the same time contribute to the regeneration of the environment.