Hear from Alex Duong and Nicole Herman, co-founders of Fair & Square, gut-friendly crackers inspired by childhood favorites.
On every episode of Entrepreneur Elevator Pitch, contestants looking to make their mark on the business world must prove that they have what it takes in 60 seconds or less. If their pitch captures our board of investors' hearts and minds, life-changing money is sure to follow. But if they lock up, stumble or bring investors a been-there-done-that idea, it's game over.
Whether it's on our show or out in the world, if you're an entrepreneur about to pitch investors, Dhani Jones breaks down his best advice for success: "Know your target audience, the demand and the growth potential of your product. If you can demonstrate a path from niche to mainstream, that's how you get our attention. Show us that you've done the homework."
Find out who wins big and who goes home empty-handed on an all-new Entrepreneur Elevator Pitch!
On every episode of Entrepreneur Elevator Pitch, contestants looking to make their mark on the business world must prove that they have what it takes in 60 seconds or less. If their pitch captures our board of investors' hearts and minds, life-changing money is sure to follow. But if they lock up, stumble or bring investors a been-there-done-that idea, it's game over.
Whether it's on our show or out in the world, if you're an entrepreneur about to pitch investors, Dhani Jones breaks down his best advice for success: "Know your target audience, the demand and the growth potential of your product. If you can demonstrate a path from niche to mainstream, that's how you get our attention. Show us that you've done the homework."
Find out who wins big and who goes home empty-handed on an all-new Entrepreneur Elevator Pitch!
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NewsTranscript
00:00Did you know bananas have the power to revolutionize the food system?
00:05Hi, I'm Alex, founder and CEO of Fair and Square.
00:09We're revamping the American food pantry using green banana flour.
00:12It's nutrient-dense, upcycled, gentle on the gut, and doesn't taste anything like bananas.
00:21I've scaled Fair and Square into over 800 stores nationwide, generate recurring revenue
00:26in food service with schools and hospitals, as well as online with Thrive Market and Amazon.
00:32We'll do over a million dollars in revenue this year, and we're raising $250,000 in a
00:37safe.
00:38Thank you, and invest with your gut.
00:43He stumbled a little bit, he made a good recovery.
00:46Again, how differentiated is this?
00:49We have that same problem of a long grocery shelf and lots and lots of products on it.
00:53But it's a gut-healthy cracker.
00:55It's a gut-healthy cracker that is competing with a lot of the other Cheez-Its, graham
01:00crackers, other things that might be out there that people don't necessarily know is good
01:03for their health.
01:07You're not sold.
01:08I'm on the fence.
01:09You guys want to take it to a vote?
01:10Yeah, I'm kind of speechless myself, so maybe that's the best way to proceed.
01:17Denied.
01:19Food products are really tough.
01:21It's wildly competitive.
01:22Gosh, how many times have we heard, I'm in 600 stores, 1,000 stores, and they still can't
01:28get the sell through, they can't expand.
01:30No longer is enough.
01:31I need more than that.
01:32Well, I think it's a good reminder that it's hard to pitch.
01:34We've all been there, and sometimes it works out, sometimes it doesn't, but it doesn't
01:38mean you should give up.
01:39I think I gained from this experience the concept that, you know, to stay humble.
01:43You're never too big, you're never too small, everyone stands some chance, and there's always
01:47a chance that things don't go the way you want.