Hear from David Istier, founder of Gutzy, a snack pouch packed with organic fruits, veggies and prebiotics.
On every episode of Entrepreneur Elevator Pitch, contestants looking to uplift their businesses — and their lives — must prove to our panel of elite investors that they have what it takes to take their startups to the next level. And as if pitching your business wasn't stressful enough, they only have 60 seconds to make their case.
During this tension-filled episode, we'll see some entrepreneurs make it all the way to landing their dream funding, and some who walk away empty-handed. The difference maker? Preparation, preparation and more preparation. Leaving out critical information from a pitch is a big influence on whether the door will open or not. "You need to answer the big questions with your pitch," notes Kim Perell. "Don't just tell me how many units sold — how much does your product cost? How much revenue have you brought in?"
On every episode of Entrepreneur Elevator Pitch, contestants looking to uplift their businesses — and their lives — must prove to our panel of elite investors that they have what it takes to take their startups to the next level. And as if pitching your business wasn't stressful enough, they only have 60 seconds to make their case.
During this tension-filled episode, we'll see some entrepreneurs make it all the way to landing their dream funding, and some who walk away empty-handed. The difference maker? Preparation, preparation and more preparation. Leaving out critical information from a pitch is a big influence on whether the door will open or not. "You need to answer the big questions with your pitch," notes Kim Perell. "Don't just tell me how many units sold — how much does your product cost? How much revenue have you brought in?"
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NewsTranscript
00:00Welcome to the elevator.
00:03Hello, my name is David Istier, founder and CEO of Gutsy Organic Gut Health Tax.
00:07The American diet is sad.
00:09The majority of us today just eat mainly artificial junk food, not enough fruit and veggies.
00:14And for that reason, we don't get enough fiber, a key nutrient for gut health and overall health.
00:19At Gutsy Organic, we make it easy for people to squeeze the goodness of organic fruit and veggie for a healthy gut every day.
00:26We are seeking 250K today on a pre-money of 18 million.
00:30So investors, be gutsy and open the door to find out why we are one of the fastest growing brands today in the fresh and free snacking set in America.
00:40Fastest growing brands? I don't even understand. How can you say that without telling me your revenue?
00:45Yeah, I was going to wonder if I just missed it.
00:47There's a difference between making a product pitch and making a business pitch.
00:52But there's a big business in products that are like this.
00:55Up and down the aisles of the different grocery stores.
00:57Up and down the aisles of the grocery store is a negative because there are so many competing products.
01:01I see a lot of things on the market like this right now. Prebiotic, probiotic.
01:05Yes, but does it actually make a difference in your health?
01:10I think the product is great. I would buy this.
01:14But as for the business, it's beyond me.
01:18I really understand what it takes to go from zero to one and maybe even one to eight.
01:23It's the eight to 12 to 13 that I get nervous.
01:28And I just can't figure out how to evaluate the risks of whether you're going to pull that off or not.
01:34So unfortunately, even though I'll be a customer, I'm not going to be an investor. I pass.
01:40Completely consumers, not investors.
01:43Yeah, that's true.
01:44Appreciate it. Thank you guys.
01:45Thank you so much.
01:46Good luck.
01:47So I feel pretty good. I mean, at least I made it to the boardroom.
01:50We didn't get an investment, but this was a great experience.