(Adnkronos) - “Il turismo delle radici è nuovo, sostenibile, destogianalizzato ed esperenziale, un segmento in grado di fare la differenza soprattutto per le aree interne del nostro paese. Dobbiamo investire molto sui territori e lavorare con l’estero". Sono queste le parole Luigi Vignali, direttore generale per gli Italiani all’estero del Ministero Affari Esteri e Cooperazione Internazionale, intervenuto a Matera per la terza edizione di Roots-in, la borsa internazionale del turismo delle origini.
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00:00TORRA RUZZIN
00:02Torra Ruzzin, this event is dedicated to the tourism of the origins.
00:06It is a particular segment that is placed within all the planning and planning that there is at the national level of tourism.
00:14How important can the development of this sector be?
00:18Ruzzin, meanwhile, has stated, now in the third edition,
00:22as the most important Italian landmark to talk about the tourism of the roots.
00:27This tourism involves and invites 80 million Italian descendants abroad
00:35to come and rediscover their origins, the places where the ancestors came from, the traditions.
00:42It is a new tourism, sustainable, de-seasonalized, an experiential tourism,
00:48a tourist segment really able to make a difference, especially for the internal areas of our country.
00:55This is why we wanted, on the one hand, to invest a lot in the territories,
00:59to prepare, in the territories, in the municipalities, 830 municipalities are involved in this program,
01:05to prepare the tourist offer for the travelers of the roots, for those who will return.
01:11And then this great event, this program that we call ITALEA,
01:17this is the name of the program of the tourism of the roots, we are promoting it,
01:20promoting it abroad, above all, in order to make sure that there is more and more awareness
01:26and desire to make this trip, awareness that the roots are something that remains,
01:31desire to make an emotional, experiential trip, different, fully engaging.